Kopiko Branding Strategy as Official Titling Sponsor of F1 Powerboat, Another breakthrough from Mayora through the Kopiko brand. After successfully appearing in dozens of hit Korean dramas, then the viral consumption of Elon Musk, this time Kopiko is back with its latest excitement. Kopiko officially became the main sponsor of the international powerboat championship, Kopiko F1 Powerboat.
Not only becoming the main sponsor, Kopiko is even part of the name of this prestigious world championship, Kopiko Formula One Powerboat World Championship. This event is a prestigious powerboat competition with more than 30 countries competing as participants.
This year, the Kopiko F1 Powerboat championship was held in Lake Toba, North Sumatra. Lake Toba is famous as the largest volcanic lake in the world and recognized as UNESCO Global Geoparks.
Taking place over three days, February 24-26, 2023, championship participants and visitors will be presented with a unique route and incredible views of Lake Toba. The high-adrenaline route during the powerboat race will also be presented by the landscape of Lake Toba, which is a volcanic lake.
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Kopiko as the official titling sponsor of F1 Powerboat has been inaugurated through a cooperation signing on Thursday, February 2, 2023 and witnessed by Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Panjaitan; Minister of Youth and Sports Zainuddin Amali; and Deputy Minister II of SOEs Kartika Wirjoatmodjo.
As a local product that has gone international, Kopiko’s support in international competitions as the main sponsor is mobilized to strengthen Kopiko’s position as the Number 1 Coffee in the World.
“Kopiko as an Indonesian brand continues to grow and can be an inspiration for other Indonesian brands. Hopefully, there will be more and more innovative Indonesian brands that can become global brands that are not only able to compete but also be at the forefront of the global market,” said Ricky Afrianto, Global Marketing Director of Mayora Group.
Kopiko is world-renowned for its product quality and the uniqueness of its main ingredient, which is coffee beans from volcanic mountains in Indonesia. Volcanic Mountains have their own uniqueness and are rich in nutrients that produce high quality selected coffee beans with unique flavors.
In the international market, Kopiko is reported to have been enjoyed by millions of people in more than 100 countries around the world. Kopiko’s continuous innovation and incessant expansion and communication in various parts of the world have further strengthened Kopiko’s position, and of course made Indonesia proud.
