Jiwa Group Officially Becomes Partner Head in The Clouds Jakarta , Jiwa Group officially becomes the official coffee partner for Head in The Clouds Jakarta which will be held on 3-4 December 2022 at Community PIK 2. Visitors who attend this music festival can find Janji Jiwa and Jiwa Toast with various special collaboration menus.
This collaboration carries the #JiwaisRising campaign to invite consumers to experience the excitement of the Jakarta Head in The Clouds celebration. The menus launched are adjusted to be suitable for enjoying while enjoying the performance of musicians from 88Rising.
“We see that Head in The Clouds Jakarta is a long-awaited music festival. Therefore, we hope that this collaboration can bring joy to our product lovers who are also music fans,” said Billy Kurniawan, CEO and Founder of Jiwa Group in his official statement.
The four collaboration menus of Janji Jiwa and Jiwa Toast special Head in The Clouds are divided into two dishes and drinks each. Uniquely, all of them are inspired by the 88Rising artists who will be performing.
An example is LA LA Toast You which was inspired by the song NIKI. This menu combines crispy chicken and existing ingredients with Korean Honey sauce . The specialty of this menu is increasingly visible from the black bread used.
The menu is included in the limited edition , Black Toast. Still in the same edition, another menu is Fire In The Clouds which combines the sensation of spicy tteokbokki sauce with chicken that is crispy on the outside and juicy on the inside.
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And, to refresh this music festival, Janji Jiwa will offer two colorful and thematic drink variants, namely Oathentic88 and Purple Summertime. Both of these menus have different characters from each other.
For Oathentic88, consumers can enjoy a combination of coffee and oat milk. Meanwhile, Purple Summertime is presented for those who like fresh drinks. Because, this menu is made from dragon fruit and peach combined with chamomile tea , nata de coco , and lemon slices.
This collaboration menu is not only present at the music festival which will take place next December. Even so, these menus can be enjoyed at all Janji Jiwa and Jiwa Toast outlets throughout Indonesia from 15 November 2022 to 28 February 2023 with prices starting from IDR 28,000.
“The presence of this collaboration is also our support as a local brand for musicians from Indonesia who are pursuing their careers in the United States, such as NIKI, Rich Brian, and Stephanie Poetri,” concluded Billy.
