uqwo.com – Calla The Label successfully participated in Project Tokyo 2022 which was held on 30-31 August 2022. The presence of the local fashion brand is one of Hypefast’s commitments to encourage the growth of local brands.
Not only that, Hypefast also targets to bring local brands into the international Market.
Calla The Label brings superior and eco-friendly collections such as the Doodle series which is considered suitable for the Japanese market. This series received high interest from the Indonesian people when it was launched some time ago.
In the event, this local fashion brand also launched their latest collection consisting of three patterns , namely Marble, Roundy, and Dots Blue .
The presence of Calla The Label at this international tradeshow event is a manifestation of Hypefast and the government’s efforts to open access for local brands to the international market.
“We are committed to driving the advancement and growth of local brands by channeling investment, providing a team of experts, building an integrated retail ecosystem, and opening access to global markets. Of course, we hope to bring more Indonesian brands to compete in foreign countries,” said Adinda Pandjaitan, Head of Women & Men Category Hypefast.
He added that the government also played a major role in facilitating Hypefast and Calla The Label to reach the Japanese market. Through the Small and Medium Enterprises (SME) Center, the Indonesian Embassy in Tokyo helps entrepreneurs, especially Indonesian SMEs.
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“We hope that Calla The Label can be accepted by the Japanese people. We are also very open to collaborating with fashion icons or businessmen in Japan and presenting unique collections later,” said Yeri Afriyani, Founder of Calla The Label.
Project Tokyo 2022 is a fashion exhibition held twice a year. This event curates contemporary brands and emerging designers to connect with foreign buyers, especially Japan
