Tulane University: No FOMO here – study Finds Social Media photos may drive new customers away. “Across a diverse range of destination venues, the authors consistently found that the presence of others in the photo of a place for special or once-in-a-lifetime events lowered viewers’ liking and preference for the venue. ‘When it’s an experience closely tied to self-identity, like vacations or weddings, people want to feel personal ownership over the venue,’ the authors explained.”

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