HONG KONG – Chinese language search engine and synthetic intelligence agency Baidu on Tuesday unveiled a brand new model of its synthetic intelligence mannequin, Ernie 4.0, claiming that it rivals fashions similar to GPT-4 within the U.S.

Baidu’s CEO Robin Li demonstrated Ernie 4.0 on the firm’s annual Baidu World convention in Beijing. He stated the mannequin has achieved comprehension, reasoning, reminiscence and technology, which makes use of algorithms to provide and create new content material.

Li stated that Ernie 4.0 was capable of perceive complicated questions and directions and apply reasoning and logic to generate solutions to questions.

“It is not inferior in any aspect to GPT-4,” Li stated, stating that the most recent mannequin was “significantly improved” in comparison with its authentic Ernie Bot mannequin.

In a dwell demonstration, Li prompted Ernie 4.0 to generate promoting supplies together with promoting posters and a advertising video. He additionally requested Ernie 4.0 to provide you with a martial arts novel full with characters with varied personalities.

Baidu is a frontrunner amongst a slew of Chinese language firms racing to provide you with synthetic intelligence fashions, after OpenAI’s ChatGPT took the world by storm final 12 months. Beijing sees synthetic intelligence as a key business to rival the US and goals to grow to be a world chief by 2030.

Beijing-based Baidu began off as a search engine agency and over the previous decade has invested closely in synthetic intelligence know-how similar to autonomous driving and extra just lately, generative AI to remain aggressive.

The corporate’s Hong Kong-listed shares fell 1.7% Tuesday following the announcement.

Baidu launched its Ernie Bot in March. In August, it made the mannequin accessible to the general public.

Ernie 4.0 shouldn’t be but accessible to most of the people however some folks have been invited to attempt it.

Li stated Baidu plans to include synthetic intelligence know-how into its search engine, maps and cloud drive companies, and its enterprise intelligence choices for enterprise clients. He didn’t give a timetable for that.

The know-how can remodel how sure merchandise work. Baidu’s search engine would possibly generate a personalized reply to a question as an alternative of simply offering an inventory of outcomes and hyperlinks.

China has just lately sought to control the generative AI business, requiring firms to hold out safety opinions and procure approvals earlier than publicly launching their merchandise. Corporations that present such AI companies should additionally adjust to authorities requests for know-how and information.

The U.S. doesn’t have such rules.

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