“Shark Week,” Discovery Channel’s week-long celebration of sharks hosted by Jason Momoa, was again for its thirty fifth 12 months on July 23. We’re going to wish a much bigger boat if its scores proceed alongside week one’s path.

The present drove the community to rank #1 in primetime for all of tv with Adults and Males 18-49 and #1 throughout cable tv with Adults and Males 25-54, Adults and Males 18-49, and Adults 18-34. The best-rated “Shark Week” premiere evening in three years, the programming occasion reached greater than 5.3 million whole viewers throughout Discovery Channel, discovery+, and Max on its first evening.

Sunday evening’s telecasts averaged a 1.13 L3 score amongst Adults 25-54 – a 9% enhance from a 12 months in the past and the biggest opening evening development in six years. By the primary 4 nights of “Shark Week” (Sunday-Wednesday L+SD), Discovery is the #1 community on cable in Adults, Males and Ladies 25-54, Adults, Males and Ladies 18-49 and Ladies 18-34.

“We were able to harness the strength of the Warner Bros. Discovery portfolio to cross promote “Shark Week,” and now, with double-digit positive factors all through the week, it’s the highest-rated in three years – with each evening outperforming a 12 months in the past,” stated Howard Lee, President of Discovery Networks and TLC. “It’s a strong instance of how we are able to use our platforms to showcase high-profile programming occasions. Additionally, our collaboration with Host Jason Momoa, the fan-favorite actor and conservationist who guides viewers by means of every evening of programming, ensured that our first evening

“We engaged viewers across every brand and platform because we wanted to provide memorable Shark Week experiences for them, including offering an exclusive sneak peek of Meg 2: The Trench, the next big theatrical release from Warner Bros. Discovery,” stated Josh Kovolenko, SVPof Advertising and marketing, US Networks Group. “We also brokered various marketing partnerships with influential brands that are organically connected to our long-standing mission to highlight and celebrate sharks.”

On Sunday, Discovery Channel owned the #1 cable telecast in primetime amongst Adults and Males 25-54 and Males 18-49. “Belly of the Beast: Feeding Frenzy,” which offers a close-up have a look at an important white shark feast captured by researchers with cameras inside a whale carcass decoy, kicked off the evening with a 1.10 L3 score with Adults 25-54.

“Jaws vs The Meg,” which showcases scientists’ analysis on how nice whites defeated a brilliant predator, delivered a 1.24 L3 score with Adults 25-54 from 9-10 p.m. ET, a 7% enhance over a 12 months in the past, and was the #1 Primetime telecast on all of tv with Males 25-54. Closing out the evening at 10pmET, Serial Killer: Crimson Sea Assaults, investigating lethal shark assaults in Egypt, delivered a 1.01 L3 with Adults 25-54, a 20% enhance from final 12 months.

Warner Bros. Discovery’s linear and streaming portfolio – together with TBS, TNT, truTV, TLC, Meals Community, HGTV, CNN, Journey Channel, Cartoon Community, Grownup Swim, Animal Planet, Science Channel, ID, TCM – are additionally airing Shark Week-inspired content material or cross-promoting the occasion by means of Saturday, July 29.