Ever felt like your guest post Outreach emails were on a solo mission to the Bermuda Triangle, never to be seen or replied to again?
Maybe they’re chilling with Atlantis residents, discussing your genius ideas.
Trust me, it’s not you; it’s the email. (Okay, maybe a teeny bit you.)
But fear not! We’ve brewed a magic potion that’ll transform your guest post email template into a captivating masterpiece.
With this guide, your emails will not only come back from their mysterious journey but will return with a golden ticket—a confirmed blog spot.
So, put on those reading glasses, grab your favorite snack, and get comfy.
Why Email Outreach for Guest Posting Matters
Email outreach for guest posting isn’t just another buzzword; it’s the linchpin of successful digital marketing. When you dive into guest post outreach, especially with a tailored guest post email template, you’re unlocking doors to new audiences and opportunities.
Think about it: a well-crafted guest post outreach can land you a spot on a reputable blog, giving your content exposure to its vast readership. Using a blog outreach email template that resonates can make all the difference between a nod of approval and a quick trip to the trash folder.
And when you nail that guest post on Forbes or any other high-authority platform, it’s like gold for your online credibility. Plus, as you’re spreading your expertise through guest posts on various blogs, you’re also building backlinks, which are SEO gold.
In essence, mastering your blogger outreach template and strategy means more eyes on your content and a boost in your website’s authority. So, it’s not just about writing a guest post; it’s about the strategic moves you make before hitting the ‘send’ button on that outreach email.
Key Elements of a Perfect Guest Post Email Template
Ready to level up your guest post outreach game? Let’s talk about the secret sauce: a spot-on guest post email template. This isn’t just any ordinary email; it’s your golden ticket to visibility. Here’s what should be in it:
- Compelling Subject Line: This is your first handshake with the blogger. An intriguing subject line isn't just about clickbait; it's a promise of value. It's vital that your subject line provides a snapshot of your email's essence. For instance, "Offering Fresh Perspective on XYZ Topic" is more clickable than just "Guest Post Request".
- Personalization: Everyone loves the sweet sound of their name. And in the world of email, it’s no different. By addressing the blogger by their name and referring to specific posts or unique features of their blog, you subtly convey that your email isn't part of a massive, impersonal blast. It's tailored just for them.
- Proposed Blog Topics: Don't keep them guessing! By suggesting a few potential topics, you’re not just showing initiative but also giving them a clear picture of what you can bring to their table. And it isn't just about suggesting topics; it's about aligning them with the blog’s theme and audience.
- Recently Published Articles You’ve Written: It's show-and-tell time. Share a few handpicked pieces of your work. By presenting a mix of guest post examples and solo pieces, you demonstrate both your writing prowess and your adaptability to various platforms and audiences.
- Clear Call-To-Action (CTA): Ambiguity is the enemy of action. A precise CTA outlines the next steps. Do you want them to respond by a certain date? Should they provide feedback on your proposed topics? Or maybe you'd like them to choose a topic for you? Spell it out.
- Signature: Think of this as your digital business card. Your sign-off is not just about saying goodbye. Including your full name, position, and other contact channels like LinkedIn, Twitter, or your personal blog, offers the recipient multiple avenues to connect, engage, or vet you further.
Remember, the essence of these elements isn’t just about ticking off boxes. It’s about building a genuine connection and proving your value in a sea of emails. Every component should be geared towards establishing trust, showcasing value, and making collaboration seamless and enticing.
3 Strategies of Guest Post Outreach with Templates
Navigating the intricate world of guest post outreach can sometimes feel like deciphering a maze. But guess what? It doesn’t have to be that complex.
With the right strategies in your arsenal, coupled with tailor-made templates, you can not only find the right doors but also know the secret knock. Let’s dive into three powerful outreach strategies to get your content the spotlight it deserves.
1. Write For Us Outreach
The “Write For Us Outreach” strategy is a game-changer. Picture this: you discover a website that’s actively scouting for fresh, authentic voices like yours, simply waiting for the right pitch.
Here’s the playbook to make it count:
- Dive Deep: Start by exploring their blog. Understand their voice, their vibe, and the essence of what they put out there.
- Genuine Compliments: Kick off your outreach by acknowledging specific pieces of content that you genuinely appreciated. It shows you've done your homework.
- Offer Tailored Topic Selections: Don your thinking cap and suggest three captivating topics designed to engage their readership. Not only does this show initiative, but by also including the target keywords, their search volume, and keyword difficulty, you're equipping the editor or content manager with valuable insights to swiftly determine the best-fit topic. It's a blend of being proactive and insightful!
- Show and Tell: Now, strut your stuff. Highlight three of your recently crafted pieces. This isn't just about showcasing your writing prowess, but also building credibility and trust.
- Back it with Data: Let them in on a secret: your articles are not just rich narratives; they are data-backed and SEO optimized. It’s the assurance of quality with the promise of visibility.
- Hand Them The Reins: Let’s keep it flexible. Invite them to pick a topic from your suggestions, or even better, let them throw in a topic they’d love you to tackle.
- Sign Off In Style: No email is complete without that professional touch. Ensure you wrap up with a crisp signature, signaling your professionalism and readiness for collaboration.
With this approach, you’re not merely knocking on their door; you’re setting the stage for a lasting partnership. Go on, give it a shot!
Here’s an email template to help you get started:
Subject line: Content gaps in your blog? Let me help
Hey [name]
You have covered a wide array of topics in your niche. Well done!
However, you haven’t covered some important keywords.
I can help you fill that gap by writing a blog article for you.
Some of your content gaps that I can write about for you:
- [topic1]
- [topic2]
- [topic3]
I always aim to make my articles practical, data-backed and optimized for SEO.
I’ve written articles for high authority websites, like [hyperlink to your guest post 1], [hyperlink to your guest post 1], [hyperlink to your guest post 1] and more.
Let me know which of my suggested topics you like the most.
Or suggest any other topic in your niche.
Let me know either way
[Your signature]
2. Competitor Content Gap Outreach
This strategy is like being a detective in the vast digital landscape. You investigate a site by comparing it to two close competitors and analyzing what content it might be missing. Here’s how it works:
- Kick Start With Research: Begin your foray by exploring their blog. Appreciate their content and praise them for their unique voice and insights. However, hint at the fact that amidst all this brilliance, a few golden keywords might have slipped through the net.
- Present The Analysis: Now, here's the clincher. Let them know that you took a deep dive into the world of content gap analysis. You used the trusty Ahref's content gap tool (though there are others in the market too) to compare their offerings to those of two close competitors. And voila, you've unearthed some untapped potential.
- Visual Proof: A picture speaks a thousand words. So, why narrate when you can show? Add a screenshot of the content gap analysis, making it easier for them to spot those missing opportunities.
- Step In With Solutions: Once you've laid out the problem, swoop in with the solution. Offer up your prowess to help bridge this content gap. Suggest three tantalizing topics that are not just relevant but are also geared to grip their target audience.
- Quality Assurance: And as always, give them the assurance they need. Your articles aren’t just woven with compelling narratives. They come backed with solid data and are meticulously optimized for SEO. It’s a two-in-one deal - engaging content that's also search engine friendly.
- Decision Time: End with a call to action. Let them pick a topic from the buffet you've laid out, ensuring it aligns seamlessly with their content strategy and audience expectations.
- Professional Touch: As the curtain falls on your pitch, seal the deal with your sleek, professional signature. After all, every grand performance deserves a memorable curtain call.
With this strategy in your toolkit, you’re offering more than content; you’re presenting a roadmap to potential growth.
Here’s an email template to help you get started:
Subject line: Organic keywords where [company] is missing out
Hey [first name]
You’ve covered a lot of insightful topics on your blog, but you still have a couple of blind spots.
After running a bit of keyword analysis on Ahrefs, I found that your competitors [competitor 1] and [competitor 2] have covered important topical keywords that you haven’t. [screenshot link or file]
I’m happy to cover these content gaps for you in a new article. More specifically, I can write on any of these topics and target keywords:
- [topic 1]
- [topic 2]
- [topic 3]
I’ll be sure to target the chosen keyword, include internal links, relevant statistics and illustrative images. This will ensure the best SEO value to maximize your organic traffic potential.
Which topic do you like the most?
[Your signature]
Here’s a sample content gap analysis screenshot:
3. Recently Linked to Competitors
Ever stumbled upon a site and thought, “Wait a minute, didn’t my competitor just guest post here?” That’s the “Recently Linked to Competitors” strategy in action, and trust me, it’s a goldmine.
You can find out if a website has recently added external dofollow links by looking at the Outgoing links in Ahrefs. Filter for “dofollow” and “in content” links:
When you notice a site cozying up to your competitors with fresh guest posts, it’s a green light. They’re already open to collaboration, and that’s your cue to jump in. Now, don’t reinvent the wheel. Stick to the trusted outreach method you’d use for the “Write For Us” strategy.
Tailor your email, highlight the unique value you bring, and showcase those stellar articles you’ve penned. The key difference? Make sure to subtly hint that, while their recent guest post was great, you’ve got something even more enticing up your sleeve.
Seal the deal with your signature flourish, and voilà, you’re in the game, poised to offer a fresh perspective they didn’t even know they needed.
Guest Post Outreach Follow Ups
Alright, fellow content creator, so you’ve sent that pitch-perfect outreach email, and the suspense of awaiting a response is palpable. Here’s the deal: persistence often pays off. Let’s dive into those essential follow-up strategies that can get your foot in the door.
First Follow-Up
Now, if you’re thinking one week has passed since your first guest post outreach email with no word back, it’s time to gently nudge them again. In this email, turn up the charm and emphasize the myriad benefits they stand to gain from your guest post.
Think of it as presenting a golden opportunity they shouldn’t miss. And hey, don’t forget to circle back to your initial suggestions, asking them to pinpoint the topic that aligns best with their blog. It’s all about making it simple for them to say, “Yes!”
Here’s a follow-up email template:
Which of these topics did you like the most?
I’d like to emphasize that my article will be targeting a specific keyword and optimized with SurferSEO.
I would also include relevant images and an internal link to one of your own blog articles.
This would give you maximum SEO value for this article.
Just pick the most suitable topic and I’ll start writing right away.
[Your signature]
Second Follow-Up
Another week goes by, and it’s time for plan B. This is where you introduce the enticing idea of a link exchange proposal. Paint them a vivid picture of the mutual benefits that come with linking arms (or, in this case, links).
Emphasize how this link exchange isn’t just an ordinary transaction but an avenue for amplified visibility and mutual growth. Remember, it’s not about pushing, but about presenting a win-win scenario.
Here’s an email template you can use:
Are you open to link exchange instead?
I have several high DR sites that I’m currently working with. If you’re up for it, I can link to your site from them.
Let me know if you’re interested and I’ll send you the sites
[Your signature]
Guest Post Outreach Stats
Alright, content champ, let’s chat numbers. When diving into the world of guest post outreach, you can’t wing it; you need those solid, fact-based stats to guide your journey.
By delving into guest post outreach stats, you’re essentially peeping behind the curtain, gaining insight into what’s working and, perhaps more crucially, what’s not. Take a moment to consider how many outreach emails lead to published guest posts, or how often your first email gets a reply compared to that second or third follow-up.
These aren’t just random figures; they’re your roadmap to refining your approach. And hey, when you weave SEO guest posting into the mix and align your efforts with those hard-hitting stats, you’re basically setting the stage for success.
Armed with these insights, you’re not just another blogger reaching out; you’re a strategist, a visionary, making every email count.
Statistics for Write for Us Outreach
Ever wondered about the real-life numbers behind the “Write for Us Outreach” strategy? Well, let me share a bit of our adventure.
After channeling our efforts and reaching out to a whopping 346 sites, the echoes in the digital realm varied. A solid 73% of our efforts met with radio silence. Yep, no word back. But don’t be disheartened! A promising 27% did strike up a conversation.
Here’s where it gets interesting: of those who took a moment to chat, a tight-knit 2% gave our guest post a thumbs up, 5% decided it wasn’t their jam, and a significant 20% kept us in suspense, neither jumping on board nor declining.
These figures aren’t just numbers; they’re the beats of our outreach symphony. And remember, every response, whether a go-ahead, a decline, or a maybe, is a step forward in the grand dance of outreach.
So, with each email you craft, know that you’re part of this vast, unpredictable, yet oh-so-rewarding dance.
Statistics for Competitor Gap Outreach
We tried to measure the Competitor Gap Outreach strategy, and it was an enlightening expedition. Embarking on this journey, we targeted a solid 190 sites, each brimming with potential.
But here’s the kicker: the vast majority, a staggering 91%, didn’t even bat an eye. Silent as the night! Yet, hope wasn’t lost, for 9% did grace us with their attention.
Now, breaking down that curious 9%, here’s the scoop: 2% were all in, embracing our pitch, another 2% graciously bowed out, and the remaining 5%? They’re still out there, weighing their options, leaving us on our toes.
What this tells you is that while the Competitor Gap Outreach might seem like navigating a maze, every echo, every whisper, is a clue, guiding your way. So gear up, because every outreach campaign is a step closer to decoding the enigma!
Statistics for Recently Linked to Others Outreach
Let’s switch gears and delve into the “Recently Linked to Others Outreach” territory. You know, playing detective and reaching out to those who’ve given a nod to our peers?
We aimed our outreach lasers at a cool 439 sites, eager to see who’d join the conversation. The result? A chunky 78% chose to stay hushed, not letting out a single reply. But hold onto your hat, because 22% did come alive, sparking up a chat.
And within this lively bunch? A notable 3% were all about joining the guest posting party, while 5% politely shut the door. The suspense is real with the remaining 14% — they’re out there, mulling things over, keeping us in eager anticipation
It’s all part of the thrill, right? So, as you embark on this approach, remember: it’s a mix of strategy, persistence, and a touch of mystery. Every engagement, every silence, is a story in the making.
What Did we Learn After Reaching Out to Almost 1000 Websites
Embarking on this expansive quest of reaching out to almost 1000 websites taught us quite a bit about the dynamics of the digital outreach realm. We weren’t merely casting lines; we were making notes, taking cues, and refining strategies.
So, itching to know the lessons we picked up on this odyssey? Here’s the rundown:
- The vast majority of sites might not throw you a response, underscoring the need for a blend of persistence and personal touch. That’s fine since we are sending them unsolicited emails.
- A well-researched, compelling pitch, laden with data, does have a higher chance of catching an eye. Yet, it's not always the golden ticket.
- Sites flaunting a 'Write For Us' page aren't just making a hollow proclamation. They genuinely have a higher propensity to collaborate, so they're definitely worth your extra effort.
- Navigating the competitor-laden waters with strategies like competitor gap outreach can yield sharper, more productive results.
- The potent power of follow-up emails is undeniable. They can be the game-changer, turning potential dismissals into promising partnerships.
- While your guest post offer might be masterfully crafted and dripping with value, there are occasions when you're up against an immovable wall. Certain sites have internal policies, and if they're not on board with guest contributions, that's a door you just can't unlock, no matter how enticing the offer.
The realm of guest post outreach is intricate, demanding a mix of strategy, patience
