The Advertising Regulatory Council of Nigeria, ARCON, has banned the use of foreign models and voice-over artists in any advertisement targeted or exposed in the Nigerian advertising space, with effect from October 1, 2022. Voice-overs in British and American accents were once ubiquitous in Nigerian adverts, but not anymore.

A statement by ARCON released on August 22nd explained that the ban was in line with the Federal Government's policy of developing local talent, inclusive economic...

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