2024-04-26 14:13
Goafest announces the opening of delegate registrations for its highly anticipated event. Delegates can secure their spots at early bird rates until May 15th, 2024. Scheduled to take place f… Read More
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2024-04-24 10:45
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that AI is already touching the lives of 9 in 10 internet users… Read More
2024-04-24 10:41
Havells India Ltd, one of the largest and fastest-growing manufacturers of electrical and power distribution equipment in India, offers a wide range of products. These include Industrial &am&hell…Read More
2024-04-24 06:23
The Advertising Agencies Association of India (AAAI) and The Advertising Club are delighted to announce the theme for Goafest 2024 – ‘The Age of Adaptability’. This premier… Read More
2024-04-21 11:24
CommsAdda, a volunteer-led community of senior Corporate Communications & Marketing professionals, celebrated National PR Day with the successful hosting of their third knowledge session… Read More
2024-04-20 09:01
National PR Day in India is a celebration of the vibrant and evolving field of public relations (PR) that has significantly shaped communication strategies over the past three decades. Initi… Read More
2024-04-19 04:55
Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to hos… Read More
2024-04-17 13:58
India TV has come up with extraordinary ideas for groundbreaking lineup of new shows dedicated to providing in-depth coverage and analysis of the much-anticipated 2024 General Elections in I… Read More
2024-04-15 14:45
SoCheers celebrates 11 years of creating many award-winning campaigns for major brands across various sectors while building an agency on a people-first culture. Founded in 2013 by Mehul Gup… Read More
2024-04-12 14:40
White Square International Festival of Creativity, recognized in the professional community around the world, has announced the jury. In 2024, White Square Festival entries will be evaluated… Read More
2024-04-12 14:03
Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. As society progresses, men… Read More
2024-04-12 04:49
PubMatic has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partner… Read More
2024-04-09 15:22
Technology integration has been the talk of the town across every industry and the sectors within. Either logistics sector automating their warehouses to bring better and systematic results… Read More
2024-04-09 14:50
Admitad distributes more than one thousand sanitary pads and digital tablets to under-priviledged women and children as a part of their CSR initiative for the financial year 2023-24. After e… Read More
2024-04-09 14:21
DoubleVerify has unveiled impressive results in enhancing Sensodyne’s YouTube campaigns. Leveraging DV’s Scibids AI technology, Sensodyne, a top-tier brand of oral healthcar… Read More
2024-04-08 14:28
IdeateLabs has unveiled a campaign in collaboration with Nilkamal Furniture, commemorating National Pet Day with the launch of #TheGalleryOfUnconditionalComfort. On this special occasion, Id… Read More
2024-04-05 04:30
DistroTV announces the addition of four popular Indian channels from Seven Colors Broadcasting to its platform. This new partnership introduces YRF Music, Sikh Ratnavali, Saga Music, and Sag… Read More
2024-04-03 15:25
Alan’s Bugles has collaborated with Mumbai Indians for the ongoing T20 cricket season as its Official Snacking Partner. The collaboration leverages India’s biggest passion–… Read More
2024-04-02 13:08
Sociowash announces its 9th anniversary in the industry. Since its inception, Sociowash has strived to elevate the brands and partners it engages with through innovative and impactful creati… Read More
2024-04-02 12:25
The landscape of programmatic advertising has seen a significant transformation with the emergence of commerce media, which has become one of the fastest growing media channels, rivaling CTV… Read More
2024-03-29 13:28
In an interview with Ravi Saxena, Founder of Wonderchef, we discuss the kitchen appliance industry’s trends and Wonderchef’s innovative strategies. Saxena highlights catering to… Read More
2024-03-29 10:53
PubMatic has announced a significant expansion of its engineering hiring plans in India to support growth following strong Q4 2023 and full year financial results. The company plans to reinv… Read More
2024-03-27 07:51
The 24th edition of the EMVIES, powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement Ltd, and category sponsors Craving Dig… Read More
2024-03-22 13:23
On the occasion of its 36th anniversary, Madison World has announced a brand refresh. The new branding, is a testament to the Agency’s commitment to staying at the forefront of the Adv… Read More
2024-03-22 10:31
JioCinema has announced a partnership with Dalmia Cement, a major Indian cement company, as an associate sponsor for the highly anticipated TATA IPL 2024 season. This collaboration brings to… Read More
2024-03-22 04:30
In the dynamic landscape of digital media, the emergence of Connected TV (CTV) has transformed the advertising industry, offering unparalleled opportunities for brands to engage with their a… Read More
2024-03-21 12:11
According to a report by the Ministry of Statistics, 35% of bank accounts in India are in the name of women. While this looks great on paper, the reality is that most of these bank accounts… Read More
2024-03-21 09:30
The Advertising Club gears up to host the latest edition of the EMVIES, widely recognized as the Oscars of the media world that recognizes brand innovators and thought leaders for their pion… Read More
2024-03-20 15:29
Dentsu India has embarked on an industry-first strategic partnership with the global strategy consulting firm Arthur D. Little (ADL), aiming to deliver end-to-end solutions to enable growth… Read More
2024-03-19 14:52
HT Media Group has announced key leadership transitions in line with its commitment to sustained growth in operational strategies and nurturing talent within the organization. Rajeev Beotra… Read More
2024-03-19 13:59
ad:tech, the marketing technology and media event completed its 2-day Conference & Exhibition on March 14th, 2024, at the Yashobhoomi – India International Convention and Expo Cent… Read More
2024-03-18 14:42
JioCinema has announced the first-ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight. Charged by Thums Up, Parle, Britannia, Dalmia C… Read More
2024-03-16 04:30
JioCinema recently partnered with Prime Video to create a series of exciting content for upcoming Amazon Original Movie Ae Watan Mere Watan starring actor Sara Ali Khan in the lead alongside… Read More
GreatWhite Electricals Partners With TheSmallBigIdea To Launch Its Latest Campaign #ShockinglyBright
2024-03-15 16:03
GreatWhite Electricals has launched its latest campaign #ShockinglyBright, featuring its groundbreaking product line of LumaPro LED range. As a part of this new launch, GreatWhite Elect… Read More
2024-03-14 14:43
ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world. Introduct… Read More
2024-03-13 16:17
Joy Personal Care announces its collaboration with Shah Rukh Khan as the brand ambassador for the face wash category of Joy Personal Care. JOY Lemon Face Wash, amongst the flagship products… Read More
2024-03-13 13:04
Teads, the global media platform, has announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV nati… Read More
2024-03-12 15:01
Ideosphere has announced that they’ve been selected to support Magnite, the largest independent omnichannel sell-side advertising company, with its public relations needs in India. Ide… Read More
2024-03-12 15:01
Magnite has partnered with Ideosphere to drive its regional communication programme. In late 2020, global leading ad exchanges, The Rubicon Project and Telaria, merged together to form Magni… Read More
2024-03-10 08:46
In a world that constantly evolves, Mahindra Group takes a pioneering step towards celebrating and acknowledging the stories of resilient and accomplished women within its community. The #Sh… Read More
2024-03-08 15:59
Fireball India celebrates a new kind of cheating since Valentine’s Day. Through a month-long campaign created by Fireball’s creative partners, That Hybrid Agency, the brand invit… Read More
2024-03-08 15:04
The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024. Positioning as the unequivocal benchmark of excellence in the advertising industry… Read More
2024-03-07 15:06
As consumers’ attention spans rapidly diminish, the demand for high-quality short-form video content has surged, aiming for broader reach. This shift has significantly impacted content… Read More
2024-03-07 14:52
ad:tech New Delhi is set to begin on March 13th and 14th, 2024, at Yashobhoomi – India International Convention and Expo Centre, Delhi. With 14 years of inspiring legacy, ad:tech… Read More
2024-03-07 13:41
AI is now part of our daily lives. Domains like healthcare, education, marketing, small businesses, retail/eCommerce, public relations, recruitment, etc actively use AI to make their process… Read More
2024-03-07 06:11
India Today Group has taken a significant step in the realm of media integration by incorporating its AI anchor, Sana, into the prestigious EY FICCI report, titled ‘#Reinvent’. U… Read More
2024-03-06 14:40
In the realm of the communication industry, one’s appearance and presentation hold paramount importance. Personal branding emerges as a critical factor, particularly for senior managem… Read More
2024-03-06 13:39
IAN-backed Wizikey has announced the launch of Spotlight which revolutionizes media planning by introducing a marketplace concept, allowing corporate communication teams to effortlessly disc… Read More
2024-03-06 13:27
As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films… Read More
2024-03-06 12:41
PubMatic has announced a partnership with Internews, an international non-profit supporting independent media in 100+ countries. The partnership makes advertising across responsible content… Read More
2024-03-04 15:33
Urban Company, in partnership with Talented, has endeavoured to create a conversation around dignity of labour for their professionals. In 2023, they started a conversation to narrow the res… Read More
2024-03-04 15:16
Wonderchef has unveiled its latest ad campaign aimed at challenging traditional gender roles. The campaign breaks the stereotype that only women are required to cook at home. The campaign #C… Read More
2024-03-04 12:00
Beyond the Passive Screen: How CTV is Reshaping Home Entertainment and Redefining Advertiser Strategies Television has transcended its once-static reputation, evolving into a dynamic force t… Read More
2024-02-28 05:49
Renowned Bollywood actor and UNICEF India National Ambassador Ayushmann Khurrana presented the Radio4Child Awards to 22 radio professionals from across the country. The fifth edition o… Read More
2024-02-27 14:35
86% of internet users in India, i.e. 707 Mn people, enjoy OTT audio and video services, making it the top use-case for internet in the country. These numbers were revealed by the ‘Inte… Read More
2024-02-22 05:35
MamyPoko Pants has launched Extra Absorb Pants. This is the upgraded product by MamyPoko pants which comes with 30+ patented technologies. The brand has rolled out a campaign #PowerofDe… Read More
2024-02-22 05:01
Merkle has unveiled the first installment of its 2024 Customer Experience Imperatives research series, titled ‘Engagement to Empowerment: Winning in Today’s Experi… Read More
2024-02-21 16:18
Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’. The current Socio-economic… Read More
2024-02-20 09:59
Prime Video has entered a distribution agreement with Sony Pictures Television (SPT), a division of Sony Pictures Entertainment (SPE), to launch Sony Pictures – Stream on Pri… Read More
2024-02-19 15:27
The ad campaigns of Ambuja Cements and ACC – ‘Mazbooti Ki Misaal’ and ‘Bharosa Atoot’ – have captivated audiences on Connected TV (CTV… Read More
2024-02-16 10:17
Over the past few years, the digital advertising industry has witnessed a significant shift towards automation and data-driven decision-making, spurred by the proliferation of AI and machine… Read More
2024-02-15 14:40
This Valentine’s Day, Comedy Central, India’s leading English Entertainment channel from Viacom18, is set to redefine the way we celebrate love and togetherness! In a&n&hell…Read More
2024-02-15 14:27
Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair o… Read More
2024-02-15 14:19
Aditya Birla Finance Ltd (ABFL) and Dentsu Creative India have launched a new integrated campaign titled ‘Ab Kahani Badlegi’, featuring cricket star KL Rahul as the brand ambassa… Read More
2024-02-15 14:08
In the dynamic landscape of Indian journalism, few names command the respect and adulation that Sudhir Chaudhary does. With a career spanning decades, Sudhir has carved a niche for himself a… Read More
2024-02-15 13:52
Jio-bp has launched their You-Deserve-More campaign showcasing their unique customer propositions to elevate India’s fuelling experience. Marching through the Amrit Kaal towards the 10… Read More
2024-02-15 13:40
As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion of its series of roadshows across the country, designed to bring the full spectrum of ad… Read More
2024-02-14 14:36
DoubleVerify has announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced an… Read More
2024-02-13 14:51
Ola Mobility announces a special experience for couples with Ola Valentrip this Valentine’s Day. Ola will offer luxury car rides for selected customers via a limited offer that is live… Read More
2024-02-13 14:41
Innocean India announces the inauguration of its state-of-the-art Artificial Intelligence (AI) lab, Innolabs. The venture aims to revolutionize the advertising landscape, bringing forth… Read More
2024-02-13 14:26
Marking its 55th edition, the ABBY One Show Awards continues to strengthen its position as South Asia’s biggest advertising awards that honours creative excellence. Scheduled… Read More
2024-02-13 14:15
Viacom18 has announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that are a first for the Indian broadcasting ecosystem. A… Read More
2024-02-13 13:52
Publicis Commerce India has announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how advertisers can… Read More
2024-02-13 13:22
Streaming Surpasses PayTV: Unlocking Unrivaled Advantages in Access, Engagement, and Advertising Opportunities As the number of OTT users in India surpasses a staggering 480 million, accordi… Read More
2024-02-13 13:13
Agency Reporter, in collaboration with Content Marketing Summit Asia (CMS Asia), is proud to announce the upcoming edition of the Content Marketing Summit and Awards, set to be held at Jio W… Read More
2024-02-13 10:18
The Delhi edition of Season II of Agency Reporter Connected TV Asia Symposium, presented by Jio Cinema, powered by mediasmart, and in association with Lemma and MiQ, was a landmark event tha… Read More
2024-02-12 15:20
Connected TVs (CTVs) have emerged as an exciting medium for consumers and advertisers alike. For viewers, this content medium has given them the freedom to choose what they want to watch and… Read More
2024-02-12 15:09
Publicis Worldwide India, part of Publicis Groupe India, has conceptualized an exciting ad film, ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the highly successful… Read More
2024-02-12 14:58
Havas announces the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high-growth B2B space both in the UK and internationa… Read More
2024-02-12 11:02
Amidst the vibrant atmosphere of the Delhi edition of season II of Connected TV Asia Symposium, a groundbreaking event unfolded- India’s first-ever Connected TV Advertising Awards. Org… Read More
2024-02-08 07:30
Agency Reporter organized an exclusive closed-door roundtable discussion, in association with DoubleVerify, titled “India Trendspotting 2024: Future Forward.” Held on the 2nd of… Read More
2024-02-04 06:39
In the closely-knit world of Indian PR and advertising, where every campaign often feels like a conversation over a cup of chai, the recent turn of events surrounding Poonam Pandey’s a… Read More
2024-02-02 15:20
White Square International Festival of Creativity, recognized in the professional community all over the world, continues to call for entries. For more than 15 years, White Square Festival h… Read More
2024-02-02 15:11
White announces its visual rebranding and reveals a new logo. This strategic transformation marks a significant milestone for the company as it embraces a new identity and embarks on a visio… Read More
2024-02-02 15:03
Joyalukkas along with Havas Media Network India, the brand’s media agency, recently released a heartfelt campaign in observance of this year’s Pongal festival. Joyalukkas e… Read More
2024-02-02 14:51
The Advertising Club gears up to announce the 55th edition of The ABBY One Show Awards 2024, South Asia’s Gold standard, acknowledging creative excellence in advertising… Read More
2024-02-02 13:46
In the ever-evolving digital advertising landscape, staying abreast of industry trends and innovations is crucial for companies seeking to maintain their competitive edge. With the prolifera… Read More
2024-02-02 06:49
JioCinema has announces its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Seaso… Read More
2024-02-01 03:57
ODN has come up with an e-Commerce Content Analysis report. The report focuses on e-Commerce Brand’s Content across various marketplaces and 25 different categories comprising of Home… Read More
2024-01-31 14:47
HONOR has redefined the landscape of marketing campaigns with its recent initiative ‘RIP Tempered Glass.’ This avant-garde campaign, which unfolded from January 27th to Janu… Read More
2024-01-30 14:30
India TV introduces an addition to its portfolio – the exclusive 24×7 Yoga CTV channel. Solidifying its commitment to holistic well-being, this pioneering Hindi channel will feat… Read More
2024-01-29 10:45
Google’s recent decision to phase out third-party cookies has sparked conversation among marketers, prompting a shift in digital advertising strategies. This move, driven by concerns o… Read More
2024-01-25 14:49
WPP has announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to form Burson, a powerhouse delivering modern communications leadership at scale to cli… Read More
2024-01-24 13:33
Tyroo Technologies have joined forces in a preferred ad reseller partnership to fuel the growth of Criteo’s advertising solutions in India. The unique collaboration in India, effective… Read More
2024-01-24 13:13
Frodoh World announces its partnership with Lenskart for a target-oriented compelling CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significa… Read More
2024-01-24 13:03
Beeing Social unveils its latest innovation in the influencer marketing arena: “Buzz Bee Buzz.” This SaaS-based tool is tailored to revolutionize how small and medium… Read More
2024-01-23 14:28
The 17th edition of Goafest, the biggest advertising festival in South Asia, is set to captivate the industry from the 29th to the 31st of May 2024 at the Grand Hyatt, Bamboli… Read More
Mondelez India & McCann Worldgroup India Win Big At The Advertising Club’s EFFIE India Awards 2023
2024-01-23 14:20
The Advertising Club hosted the latest edition of the coveted ‘EFFIE India AWARDS 2023’ with Celebrity Cricket League as the Associate Sponsor, Craving Digital as the Imagination… Read More
2024-01-23 14:11
In the ever-expanding world of mobile applications, where countless apps compete for consumer attention, it’s crucial for newly launched apps to gain traction quickly. While having a g… Read More
2024-01-23 13:21
upGrad has launched its new brand campaign, “AageKiSocho” calling out a stronger need to upskill in today’s tech-dominated era. Conceptualized by BBH India and built on the… Read More
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