Email Marketing | The Complete Step-By-Step Guide for Buinesses

Definition: Email Marketing

Email marketing! It is an act of sending a commercial message, typically to an individual or a group of people, using Email sending platforms. In its broadest sense, Sending communication messages in the form of text or image, on every email sent to a potential or current customer could be considered email marketing.

We Love creating unique content and even in drafting emails.

Why Email Marketing?

In every business, Email Marketing is a primary source of generating leads and it is one of the effective ways of online marketing.

Along with effective content in the email. drafting and customizing the content based on the user choice leads to engagement, Which is also an ultimate source of conversion.

The Importance of Email Marketing in the Year 2021

Email Marketing is an important method to build a relationship with the subscribers or users, which in turn generates leads. It is the activity of interacting with the customers directly. but, need to send emails according to the user time zone and be personalized.

Email Marketing is powerful and vibrant to connect with customers. Since, 99% of the internet users will have email IDs, which is the best way of connecting people but, It is an art of sending the newsletter to interested people in your niche.

Below, we are going to discuss the importance of email marketing and some of the benefits of choosing this method.

1. Email Marketing is Cost-Effective

Comparatively Email marketing is far better than traditional marketing efforts. Sending emails or newsletters is always cost-effective. Thanks to new technology.

modernization and transformation over the years and this is the new method of reaching customers.

2. Reaching Mobile Customers Through Email Marketing

From the past few decades, the popularity of sending emails on mobile devices makes email marketing has become new tactics and the conversion ratio is very high. but, email content should be user friendly on mobile devices or smartphones and image pixels should be wide.

3. You Can Automate Email Marketing

As a marketer or business owner, you’d like to stay connected to your customers. Email automation is a powerful tool that needs to be adapted. And that lets you send the right message. Every email should be automated based on user activity like email open, close, read, subscription button clicks, etc.

To help you with some ideas and get started, we’ve compiled a list of automated emails you can start sending today that will help grow your business.

4. Personalize Email Marketing For Better Response Rate

Wondering how to improve your email open rate, response rate, CTR. It is always better to know about some of the automated tools, which we are going to refer to in this blog.

While sending emails, addressing user with the first name, with the logo of your brand, communicating the right message to the user about product or service which you are going to offer and finally, telling the user about an activity which he/she need to perform like allowing a user to click on sign-up form or subscription button.

In the first email, you should greet the customers, communicate to the user, and inform the intention behind your email.

5. Interactive Email Marketing

Interactive email content includes anything which user likes and clicks on, and take action by replying to it.

According to “Mar tech Advisor”, interactive email content increases the CTR, open rate by 75%. and adding video’s to the respective email content can boost click rate up by 500%.

6. Measure Effectiveness Of Email Marketing

Do you know how your email marketing campaign is performing?

Well, That’s the take.

Without checking the performance, It’s a waste of running an email campaign. Also, the email campaign should be run initially through the A/B testing method with different subject lines and email layout. And it is necessary to test performance on the mobile device as well.

Every campaign should be tested, corrected if necessary.

Deliver-ability, bounce rate, Open rate, response rate, conversion rate also are be tested based on the user availability time.

These stats will help you to measure and can help in the upcoming campaigns.

All online marketing activities are increasingly led by the analysis and interpretation of data. Email marketing is one of them and a major source for any business to improve better reach and conversions.

7. Start your Business with Email Marketing

Irrespective of Industry! When a business wants to grow. email marketing is an actual and appropriate strategy to help your business to take into the next level.

Many of the business outsource to get better results or conversions.

If you want to succeed in an email marketing campaign, you should have your own generated email list. choose the right platform before you think of an email campaign.

Always use official email id related to your domain and decide what type of campaign you’d like to send.

The Best Practice of Email Marketing

Email Marketing is nothing but, giving customers valuable and delightful experiences that keep them engaged with your products or services and brand.

Consumers tend to desire and place more value and importance on scarce things. Using these principles of scarcity through exclusive offers is an email marketing best practice used to help increase customer engagement and conversion.

Making your email subscribers feel better about your brand and service you offer is a great way to generate excitement for the content.

So, do not purchase or not to use any paid plans to acquire email list, which may harm the reputation of your brand since those could be fake or generic lists and may not related to industry buying persona.

It is always advised to generate from your website or social media marketing campaign and generate the email list.

Below are the best practices of generating email marketing list, which you will be loving it.

1. Do Not Purchase Email Lists

You need people to whom you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.

That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause them more harm than good.

2. Use Authorize Senders Email

The email messages from your domain is a more authorized way of sending emails to the users, this creates authentication, reliability, and trust. Users will be encouraged to open emails from such actual domain related email id.

Ideally, It is always advised to send emails from the one or few IP address, Example: Use one IP address to send notification emails and other for promotional messages.

Messages of the same category should have same email id example: Purchased customers should receive email from [email protected]; Promotional messages should be received from [email protected]; Notification Alerts should be received from [email protected].

These simple activities will help to increase open ratio and without going into spam folders of the user.

But technical, these above email’s obtained from the domain should be checked frequently.

It is advised that Content, Optimized images, the grammatical error should be checked and do not send phishing messages should be sent and test email campaign before triggering to the end-user.

3. Optimize and Test the Email Preview

Every email campaign should be optimized and tested before sending any email campaign. There are several variables involved in an email newsletter or content like coding, text copy, landing pages in email button, font, theme color related to your brand and the list goes on.

In the next section, the email campaign should be tested with various tools. This will help you to track all in one place, these are the top propriety should be considered and keep eye on.

4. Always use the Default Email to Send Messages

As we discussed earlier, the official email id which is related to your domain should be the top propriety while targeting the audience. It gives authentication and trust to open your emails.

5. Regularly Clean your Email List

Cleaning up your inactive and inaccurate data from your email list or database should be the part of your email campaign creation activity.

For example, you must delete the list of email id’s, which are not engaging or not active from past 90 or 120 days.

You can remove email IDs that are actively unsubscribed to email newsletters and it is recommended to remove immediately and not to use in any future email campaigns.

6. Call to Action Should be Above the Fold

Many online marketers might be heard of the word called “Above the Fold” but, not completely familiar with this topic.

Understanding especially what is it and how it is going to affect your email conversion rate can be the difference between gain revenue or lost revenue.

While, some of the experts believe that, users tend to scroll down to see bottom of the email, others are not sure about it.

7. Who Should you Believe In?

Let’s follow and look the fold, So you won’t have to lose sales or conversions.

Web Page Refresh – On the Fold

Let’s say you have opened an email which you received recently. And for some reasons, you tried refreshing it.

The first impression once you open an email without scrolling to the bottom of an email. (The very first view without scrolling down to an email is called above the fold).

This is the point we are discussing. So, Placing CALL-TO-ACTION (button) above the fold is an important strategy for getting more conversion’s.

Some marketers experienced, placing call-to-action above the fold gives more conversion.

How to Personalize to Personalize Email Greetings

What do you think an email greeting will impact?

Next to Subject Line, Email Greetings plays a vital role to attract users.

Why? Because, It determines the user, whether to read the email further or not. Yes! Your greetings to the user becomes preview text next after the “Subject Line”, It leads your recipient to decide whether to read further or not.

It is always recommended to greet the recipient professionally with the “First Name” and follow with the email body content. That won’t annoy your recipient.

Before Proceeding Further, Ask 3 Questions to Yourself:

1. Do we have prior relations with the user?
2. What is the Goal in reaching out?
3. What is the context in reaching the recipient?

The answers to the above questions indicate what your greetings will look alike. Some type greetings will look common and others will look unnecessary.

1. Keep Your Email Pixels Wide

The basic and minimum and maximum pixel should be of 500-650 pixel wide.

If your email exceeds 650 pixels than your asking the user to scroll the image horizontally, which will be irritating and the user may lose interest to read your email further.

It will be more awkward to the recipient who’s is trying to read your email on a mobile device.

Your email with good pixel width is a critical component of its lead capturing ability and conversions.

2. A/B Testing In Email Marketing

If you can’t see an increase in good conversions like Open rate, Click- through rate. A couple of things might be wrong and you need to focus to improve it.

3. Have You Purchased Email List From 3rd Party?

This could be one of the reasons why recipients not interested or focus on email layout, call to action, image, font, and other elements of email content. So, conduct A/B testing and figure out which one is performing better.

A/B Test, it is also known as “Split test”, which can be conducted for any online marketing activity, Email Marketing A/B testing is one of them.

4. Use of Logo in Email Marketing

Experts believe that Logo usually placed on the upper left side of the email.

Since its consistent with the logo placement whether in email or any website in the Internet world.

However, Some times. The logo is accepted to put in the center to align with the content beneath it.

Whether logo placed in the center or left side of your email, it is a clear indication that branding the header of your email reminds your recipients that it came from you and which should be followed regularly as part of your email campaign journey.

5. Incentive’s To Increase Open Rates

When you Include incentives in the email subject line, you can see the increase open rates by as much as 65%. Another example: Free Shipping when you spend $35 & above.

But, You shouldn’t experiment with every recipient with the same method. This tactics can be implemented with existing customers and who is found of product’s in your niche.

6. Allow Recipients To Subscribe To Your Newsletter

Yes! Allowing users to subscribe to the newsletter is the main moto of email campaign but, make sure. Such type email campaign shouldn’t be sent to the existing users.

But, Already Subscribed user is forwarding your email to their friends or family members. You can create additional call-to-action button (Add small piece of CTA button to same email, if they are new this email which was forwarded by their dear one).

Always remember, If email campaign is created for recipient subscription so, do not add call-to-action which talks about free eBook download etc. by which, user may get distracted.

7. Best Practices Of Line In Email

Most of the marketer’s overlook the importance of email subject line. Which should always differ based on the body of your email content.

You may write killer email content but, unless and until you don’t use the relevant subject line than all your efforts may go waste.

Marketers email will be never read by the recipient unless it grab the attention.

Your email goal should be drafting subject line which is relevant to the body of the email content.

8. Closely Tie Emails To Landing Page

Your landing page should match with subject line headline, email copy or content.

The look and feel of the landing page should go according to the expectations of the recipient trust in the content they’re receiving it.

To find which works better, Just try using tracking tools to see which email campaign or landing page works better and act accordingly.

9. 5 Second Test In Email Marketing

Sending copy of your email to your subordinate or decision maker is nothing wrong in it. And If they quickly tell what your call-to-action is? If so, you are in write path.

Before making email marketing live campaign it’s better to take the opinion and make the changes according to the discussion you make with them.

There are lot many tools that help you decide on the right email draft with call-to-action. But, always said the real-time user experience gives better feedback to make the relevant changes in the upcoming email campaign.

Top 10 Benefits Of Email Marketing

There is incredible technology to reach customers. A study from Adobe estimates that internet user spend about 6.5 hours a day.

Most people will start the day by reading emails. So, email marketing platforms provide a reliable form of communication between your customers and the brand.

There are many benefits of email marketing strategy, We are going to discuss the top 10 benefits of email marketing in the below articles.

1. Target Oriented and Personalized Content

Customers or users always like email personalization with relevant content and expect solutions to their queries.

What is Email Personalization?

Especially in an online, It is the act of running an email campaign to the targeted user with email id through an email campaign. Personalizing the email content with First Name, products or services which they bought earlier, user activity on Mobile App and other data points.

The basic email personalization is using the First Name of the user on the email subject line. And others by using location-based of the user.

Email Personalization improves, email open rate and click-through rate (CTR).

2. Better Brand Recognition

Writing a newsletter to the users never grows old, email marketing concept has become the latest and most preferred marketing strategy, this technique can be applied to the personal or professional front. This type of message is easy, quick, and communicate immediately.

In today’s world the average number of emails received and sent daily has reached over 269 billion. These tactics will tell us the importance and potential of an email campaign.

The right choice of marketing channel (email marketing), not only improves brand recognition but also improves the reach to the right audience. And there are the chances of improving converted customers. It helps you in segmenting in your niche and personalizing based on your relationship with the recipient.

In The Email Marketing It Helps The Brand as Under:

1. Improves brand recognition
2. Improves Customer Retention
3. Establishes Authority
4. Boost Relationship

3. Boost Sales

We all know there are numerous benefits of implementing Email Marketing, it captures leads, generates customer personas, drives repeated business and build brand loyalty.

By buying habits and researching your business’s audience, you can curate a targeted email marketing campaign that can boost your sales.

1. With email marketing you can personalize and target the audience
2. It plays major contribution to ecommerce business
3. It can generate repeated sales
4. Brand building and generating leads its possible through email marketing

4. Stronger Customer Relationship

Want to build customer relationships via email marketing?

Yes! This is one of the best ways of building customer relationships and cost-effective with email marketing, this method can be applied to customers who are looking for products or services.

Over some time marketers can remind the customers through email about the product or

services they have abandoned the cart earlier.

It was never been easier for businesses to capture the leads and nurture them and lasting customer relation, which is very crucial to a business.

To increase customer loyalty and increase sales, keep your business in “Top of your Mind” via email marketing and this is ideal way of communicating with existing and new customers.

Some of The Basic which Need To Fllowed By Every Businesses Are:

1. Sending emails at the right time
2. Write welcome email
3. Usage of the appropriate subject line
4. Content visually appealing and copy write
5. Segmentation of subscribers to send appropriate newsletters
6. Use Social Media to expand relation

5. Optimize Your Budget and Time

In today’s world, sending marketing emails through email campaign is challenging and complex.

Email marketing campaigns and conscious switches in between SMTP relay server availability at the user disposal, email marketing ROI and budget can be thus improve further. EasySendy Pro, it an email marketing solution provides ability to add SMTP relay servers multiply.

And some of the examples are (SendGrid, ElasticEmail, Amazon SES, Mandrill, SparkPost, MailGun, Dyn). Through these platforms, businesses can connect instantly and use at their discretion.

Micro-Deliverability: It’s really, a concept that is new in the email marketing area. It involves drilling down into the deliverability of domains. SMTP or ISP’s rely on servers and then segmentations of the email list or campaign based on the results to get the best deliverability and performance for any email marketing campaign.

The concept of Deliverability (micro): For Different SMTP relays on Servers, the average deliverability of emails is generally above 96-98%, Which is far better for all practical purpose. But, It doesn’t remain constant it fluctuate with the time as well by ISP’s.

It is must to track the fluctuations of email deliver-ability trends based on ISPs and time

There are certain ways to Optimize Email Marketing Budget as Under:

1. Pricing – Pay Per Click in Email Marketing
2. Server switching – Email Marketing Budget
3. Micro-Segmentation – Budget Optimization
4. Subscribers Re-engagement – Budget Optimization

6. Metrics to Learn What Works Better

Mastering in Email Marketing is time consuming process, It involves various best practices methods. Every marketers should concentrate on every email campaign they create in micro level, For which performance measurement metrics are the source to identify.

Every email marketing campaign is different from others, When, Especially if you have different goals and expected outcomes but, It is important to learn how to track them.

These are the top discoveries to know about email marketing metrics that you should track in your email campaign.

1. Email Open Rate
2. Click-Through Rate (CTR)
3. Conversion Rate
4. Bounce Rate
5. Mobile CTR
6. Domain Open Rate / CTR
7. Numbers of Subscribers list
8. List Growth Rate
9. Mobile Open Rate
10. Complaints under Spam
11. Email Sharing / Sharing Rate
12. Engagement
13. Return on Investment
14. Revenue per email
15. Revenue per Subscribers

7. Increase Traffic To Your Website

Email campaign the best source to drive remarkable for your SEO Campaigns. And It is proven source to drives search traffic.

We all know that email marketing doesn’t have a direct connection with Google Search. Email marketing doesn’t generate any goodwill even if we have more subscribers to rank in Google Search results.

But, In the email copy write method, we can encourage subscribers to click links that are provided in the email draft.

It is said that Email Marketing is the best source of generating traffic and this is the easiest way of generating traffic comparing with any other method.

Below Are The Best method to Increase the Traffic to your Website

1. Encourage – Email engagement
2. Encourage – Website Subscribers
3. Create Newsletter Sign-up series
4. Add Sign-up Apps
5. Offer Free Subscription

8. Establish Authority

Establishing your brand authority is the important factor to dominate the competition. In one way it is possible through email marketing

To build authority isn’t that easy. But, on a consistent basis with email marketing which is possible.

Some experts say that an email marketing strategy is a great tool for building brand awareness and increase revenue.

It is also said that email marketing is a pocket-friendly channel that every business can make use of it.

It generates the undivided attention of your prospects or customers. And in the marketing channel analytics measurement is simple and easy. Instant changes can be implemented if needed.

9. Build Excitement

Email Marketing is best channel to build excitement for an event

Event announcement and building excitement with the people mind is something creative.

Prepare the newsletter, schedule it as per the event date and time, trigger them out.

To build excitement for an event, you should be consistent and timely. It means, you have to be prepared earlier in advance and schedule them based on below:

1. Date and Time – Event taking place
2. Announcement – When should be triggered in advance
3. Information – Give the right information about the event and remind them about the upcoming events.

The Best Email Marketing Service Providers and Platforms

It can be easily integrated with the BigCommerce platform, easily sync, store contacts, and can store your contacts up to date.

1. Constant Connect

Constant Connect to connect with the customers delivers everything. Grow your business and watch big-time results in real-time

To learn more about it Constant Connect, follow on https://bigcommerce.constantcontact.com

Application features:

Choose from 100+ mobile optimized, easy to customize email templates that will make your brand more popular.

Features you Need:

It has automatic welcome emails, testing Subject line feature, and contact segmentation based on clicks. You will be email marketing expert in no time.

Award Winning Support:

Constant Connect team is backed by great and dedicated team and the are proved resources, training, tools and advices to make real difference for small businesses like yours.

If you need help? Connect on: 866-289-2101.

More contacts to reach

It collects email id’s on your store from Facebook, Through Mobile device, and more – So your business reaches more people than you expect.

High Five – In Real Time

It has got reporting features and robust Analytics to measure the success in real time. So you will come to know, who is opening your email and which campaign works best.

2. Sendinblue

SendinBlue – It is promising email marketing solution for businesses.

But, It’s not easy to use as its templates are very basic and don’t have 3rd party integration feature

Pros and Cons

3. Getresponse

GetResponse – It is an easy-to-use email marketing service provider with 3rd party contact integration with solid customer support, and a variety of advanced features that you can try for free.

It is a good fit for most small businesses and looking for a reliable email marketing solution for their own business. But, It lacks the more advanced features comparing with Campaigner and MailChimp in terms of editing features.

Some of the important features which need to be discussed as under:

1. Creating Subscriber’s list
2. GetResponse campaign setup
3. Campaign Tracking
4. Deep Online Support

4. Hubspot

Want to know more about the HubSpot Email Marketing Platform?

Let’s dive into it!

Today, we’re digging into Email Marketing capabilities rather than other features under HubSpot.

HubSpot has got more capabilities of Lead and email marketing, we are going to discuss few drawbacks as well in this article.

Background On Hubspot Email Marketing

In small businesses, an extremely popular tool aimed at a primary platform.

HubSpot is considered to have inbound marketing and sales software for most of the companies, it attracts visitors, converts leads, and closes prospects.

In this platform, It is an idea, and customers are controlled by the marketing process. So, as a marketer, you should not interrupt them and need to concentrate to focus on attracting them.

Since 2004, HubSpot has expanded to serve over 30000+ companies, which includes tools in the following area as under:

1. Websites
2. Email
3. Marketing Automation
4. Landing Pages
5. Analytics
6. Social Media
7. Blogs
8. SEO

According to Marketing Automation insiders, HubSpot owns a 41% share of the small business automation market and it is known as the leader of the pack.

HubSpot offers a variety of services to its beloved users – All are navigated through an email dashboard.

Once to start navigating through the dashboard, you’ll be taken to manage the section where you’ll be able to:

1. New Email creation
2. Navigate through drafted, archives messages, scheduled and sent
3. Edit columns to show metrics like open rate, bounce rate, delivery rate, etc.
4. Search for specific emails
5. Export your email information
6. Filter by email type and the campaign
7. View most recently edited, created, and sent emails with a performance summary
8. Quickly access to more tools

HubSpot Email Marketing Manage Dashboard

As with other email automation tools, you can quickly create branded emails through this platform. The good news is that, it doesn’t require experience in coding and which can be chosen from dozens of HubSpot templates.

Still, If you want to create your skills, you can use the drag-and-drop feature from the interface.

Before we dive into advanced features, you should start with the basics of it.

1. It has capabilities to create from scratch with HTML emails or you can use readymade templates
2. Schedule Emails – You can schedule up to 1 year in advance
3. It is automatically Mobile friendly
4. Unsubscribe feature – HubSpot mandates with CAN-SPAM Laws

Lead Opt-Out – If Lead unsubscribed, It will give an option to opt-out of certain email topics. It can take a temporary break as opposed to a permanent un-subscription.

5. Convertkit

ConvertKit – It is known as a full-featured email service provider created by Mr. Nathan Barry.

And it’s known as a fast-growing email marketing company, which offers customizable sign-up form and landing pages to help bring in more email subscribers.

What makes the key difference of ConvertKit and that of other ESP’s?

ConvertKit is easy to use and decently powerful, and its pricing is decent enough, It also offers a free landing page plans.

ConvertKit is designed for target Audiences: Online creators (like YouTube and bloggers).

The Key features are organized into five(5) tabs, here’s the quick overview of each of them.

1. Landing Page and Forums: It is customizable, responsive landing page templates, Forms includes pricing features to help you get more email sign-ups
2. Broadcast: It is one of the emails to your list, ideal for a traditional newsletter
3. Sequence: It is multi-part series of emails for Autoresponder

Automation: Emailing through automation simplifies by sending emails to their subscribers based on action and activity. (like opening an email or clicking on the given link).

6. Mailchimp

Millions of people use Mailchimp to reach their customers in their niche and to grow their business.

This integrated free automatically sync within your Mailchimp database, making its access all the features you need.

With Mailchimp it can be designed beautifully, personalized order notifications like invoices and shipping confirmations.

Use abandoned cart emails to bring back shoppers.

7. Aweber

AWEBER – It’s a market leader of small businesses with email marketing capabilities. Which was founded in the year 1998 and its proven email marketing service provider from past 20 years helping more than one million customers around the world.

The main features of AWEBER are:

1. CAN SPAM Compliance
2. Event Triggered Email
3. Landing Pages / Web Forms
4. Mobile Optimized emails
5. Auto-Responder
6. Image Library
7. Analytics Reporting
8. Template Management
9. Customer Survey
10. WYSIWYG Email Editor
11. A/B Testing
12. Mailing List Management
13. Dynamic Content and much more…

8. Active Campaign

Active Campaign – Its constantly refining its products and services, Working adding new features and helping your business grow.

It has got very good feature like:

1. Integrated Forms
2. Gmail Extension
3. Email Segmentation
4. Automation Goals
5. iOS CRM App
6. Migration Services
7. Training and Support
8. Site Tracking
9. Advanced Reporting

What is Opt-In Form and How to Create an Email Opt-In?

Reach – Writing Welcome Email about the brand

Reminder Email – Send a reminder email, If the user doesn’t open email even after a week or so.

Probing – If the user opens the email, send a second email that explains more about the product or services

Engagement – In 3rd email, Make the draft so, that he/she shares the contact details

Prospect – Once you receive the contactable details, You can share the custom email related to product or services you offer

Conversion – If you convince the user for which they are looking for, They will become the ultimate buyer.

This kind of email sending strategy works well with Email Automation method

Firstly, What email service provider you choose? We share the entire list of recommended email marketing services here, which helps individual marketers, agencies, and clients as well.

Switching to email marketing tools becomes a major pain by wasting money and time. So, make your mind right in the beginning.

Especially, E-commerce companies have few different ways to grow their lists too. Check them out on How to Grow Your Email Marketing List as an E-commerce Brand (A Beginner’s Guide) for your reference.

After you choose the best of the best tools to fulfil your email marketing campaign then, start building an email list. Start building up to 1,00,000 to 2,00,000, if you just started with an email campaign.

Check out all the best strategies for email list building.

Every industry like health care, hospitality, product-based eCommerce, service-oriented companies, does email marketing campaigns.

If you have a strong presence on Facebook, here our best tips on how to build an email list with Facebook.

For generating or building an email list, the key is coming up with an amazing lead magnet strategy. A lot of our major career wins came from finding a lead magnet that converted traffic into email at an unbelievable rate.

What is Lead Magnet? It’s a freebie, usually, it’s a premium free of content which we share to the user against the email registration. The user gives up their details of First Name, email, phone to get that freebie.

The word “Premium free” content, it’s an art in creating the right lead magnet.

Running Your Email Marketing List

Once you start getting an email list, then what do you do?

It’s time to manage your email list and start working on the list and keep them active by sending some newsletters.

How to Write a newsletter?

Go through our guide and find the tips. Also, read our tips on How to Improve Email Engagement. These tips will keep your list healthy & nice.

The other important element which you need to focus on is “Subject Line”. Which helps in E-mail marketing conversion and gives a crazy impact on the performance of the email campaign. Get the subject line right, that will make you up for a lot of other email mistakes.

The best subject line is here.

Then get a feel for the Email metrics, which is the key to understand the performance of an email campaign on 5 Essential email marketing statistics you should aware of and check often.

These metrics will give you tips. If you want to make any change based on the performance, it goes down.

When you are ready to take a deep-dive on deliverability, open rate, spam rate, and everything else get into all the details here:

How to draft an Emails by which your Subscribers Can’t-Wait to Open

how to stop my emails being marked as spam in any of the email marketing tool

5 Simple Ways to Increase Your Email Deliver-ability and its best practices

5 Reasons Why You Can’t follow the basics of email marketing (and how to fix it)

Email Marketing Automation and Drip Campaign

The major win from the Email marketing campaign comes from automating everything.

Once you know that email marketing content ready and works. Use a marketing automation tool to send emails automatically at the best time for your subscribers based on the time zone. You will get the extra conversions and revenue without having to do extra efforts.

Email Automation Complications

Here’s our Definitive Guide to Marketing Automation that breaks down how it will work. Start there.

Sometimes, Marketing Automation can get complicated, these articles will break it all down:

Amplify 1-on-1 Connections with Email Marketing

How to Deliver Relevant Content by Segmenting Your Email marketing target audience?

How to create an actionable Drip Campaign

A Step-by-Step Guide to Creating an Auto-responder That Subscribers Can’t-Wait to Open email

How to Setup an Email Auto-responder in Aweber

How to Squeeze profit from Confirmation Emails

Businesses that use Email Marketing – Success Stories

1. ZURB – Directly Connects with Users

ZURB! It is a product design company situated in Silicon Valley. The twenty years old and experienced in investing and geeking out.

Mr. Dave McClure, The man who calls himself a greedy venture capitalist and this company is a successful email marketer. They have created different newsletters for different products.

ZURB, It’s successful in implementing automated welcome emails so that, When a user signed up for the newsletter, they automatically received a custom email. And these emails achieved a fantastic outcome. These welcome emails now see upwards of 71-76% open rates and a 40-50% click-through rate.

According to Daniel Codella, Marketer, ZURB uses several different newsletters for different products. Initially, he felt it was not interesting and too confusing. And later, he felt it is easy to use.

What you can learn from Zurb?

1. Email Marketing with automation is much easier than we think to implement.
2. With Zero technical knowledge, it can be implemented successfully
3. All with automation – Every email chain can be automated based on user action, right from the initial welcome email to the signup form

2. MUMSNET’S – Customized and Personalized and as per the User experience

Mumsnet’s is the largest parenting site in the United Kingdom (UK), It shares the most inspiring examples out there.

Mumsnet believes parenthood is a journey. One that begins the moment that the husband believes and his life partner finds out she is pregnant.

Mumsnet will send you an email newsletter throughout the pregnancy cycle to help you learn and keep your health fit in different stages, based on how far along you are.

With fully automated newsletter will be sent based on the mother’s due date as a trigger to send emails. said Shamim Mirzai, CTO at Mumsnet. The due date is pre-recorded through a custom email signup form and use that with a custom field to schedule an email to the user.

This email automation really helps and it more creative than other forms of marketing.

What you can learn from Mumsnet:

1. It really understands the user experiencing stage and sends an automated email
2. Uses email marketing automation to join them

Everything can be automated if opens an email, User registers, Joins the segment, leaves the segment, and more.

3. BUZZFEED’S – Automated courses for users

BuzzFeed uses email marketing channels in a more effective way than others. In the internet world, It is the most highly trafficked website through email marketing.

It uses email newsletters with GIF’s and leverages email automation in an effective way.

Based on the specific interest of the users, Buzzfeed’s created different newsletters such as health and beauty, Pets and animals, Buzzfeed’s news.

Engaging with emails to the users and getting traffic is the topmost propriety for them.

For Buzzfeed, the highly generated traffic website is from “Educational Course” and which is automated.

Buzzfeed automated their “4-week get Fit Challenge”. The movement student Subscribes with a Sign-up form for the course. They send a series of automated email with tips

WHAT YOU CAN LEARN FROM BUZZFEED:

1. Being the largest media sites, It relies on email automation for the user engagement
2. Automated Email packages content course, it allows and gets constant touch with subscribed users

CONCLUSION:

When you’re all set with an automation email marketing campaign, You’ll also want to do A/B testing your emails, which is an important part of live email testing campaigns. Our Beginner’s Guide to How to start A/B Testing your Email Marketing?

Denis Robinson

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform you what your next step will be!

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