Facebook Advertising Tips | Learn More!

Wrong!

Facebook is making over $4.5+ billion in revenue this year from Advertising. If someone clicks.

How to encourage visitors to click your ads? More importantly, how do you get them to buy and get the conversion?

Many marketers have the wrong assumptions say, Facebook doesn’t work. Don’t believe them.

If you are new to our Facebook Advertising agency, start with this information below. Then come back to this post for any questions or comments.

In this guide, you’ll learn which businesses are the best fit for Facebook advertising and how to run campaigns successfully. Most markets make simple mistakes and we are going to share the biggest factor in your ad’s success.

How do Facebook ads work?

Facebook advertising comes in several varieties. You can promote your page, posts, action users took, or your website. Despite facebook’s increasing focus on native ads and keeping traffic on its site. You can still encourage visitors to come to your website.

Facebook Target ads – Facebook ads are targeted to users based on their location, profile information, demographic etc. These options are available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

Users then see your ads in the sidebar on Facebook.

We will walk you through the best practices for creating cost-per-click (CPC) ads that drive traffic to your website. Facebook’s other Ad options are great for driving engagement and brand awareness, but ads riving users off-site are still the best option for direct response to make a sale for Marketers or advertisers.

Who is best to advertise on Facebook?

Many businesses fail at advertising hence, they feel they are not a good fit. You as a marketer should always test new marketing channels, especially before demand drives up prices. Make sure to consider your business models fit the network.

Facebook ads are more like display ads than search ads (as Google does). They should be used to generate demand, not fulfill it. Because, Users are on Facebook to connect with their friends, community groups and not to find products to buy.

Conversions (Low Friction)

The businesses that succeeded with Facebook ads ask a user to sign-up, not to buy. You must use a low-friction conversion to be successful like this.

Visitors to your website was not looking for your product. He clicks your ad on a whim. If you are relying on her/him to immediately buy a product or services which you offer and to make your ad ROI positively, you will fail.

Facebook users can change their minds and likely to click back to Facebook if you ask for a purchase upfront. Instead, stick to simple conversions like sign-ups for your service, filling out a short lead form or submitting an email address.

Even if you sell products, not services, you should consider focusing on an intermediate conversion lie a newsletter sign-up. Then you can upsell later through e-mail marketing.

Similarly, Daily deals options sites like Groupon, App Sumo and Fab are good examples of businesses that can succeed with Facebook advertising. After you click one of their ads, they must ask for your email address. They will sell you on a deal later.

Best Facebook Advertising tips Model for Businesses

Initially, Even if you only ask for an email address, You will need to make money eventually from these users if your ads are to be profitable.

Over time, the best business model that fits for Facebook ads earns revenue from its users. not all at once. A user may give his email id, but you’ll need to build more trust before he buys anything.

You should not depend on one big purchase from him. several smaller purchases are ideal.

Daily deal and subscription sites are great examples for any business models that can thrive on Facebook. Customers whose lifetime value is spread out over six months to one year.

How to target by using Facebook Advertising?

Importantly, The most common marketers mistake with Facebook Advertising is not targeting them correctly.

Facebook ads can be targeted by:

Gender Age Interest Connection Relationship status Language Education Work Place Location

Each option can be used depending on your audience but, common targetted tips would of Location, age, gender and interest.

Location: It allows you to target users in the city, state, country, zip code

Age and Gender targeting should be based on your existing customers. If men from 35 to 65 are the bulk of your customers and If they prove to be profitable, you can start targeting them.

“Interest targeting” is the most powerful but misused feature of FB Ads. When you start creating an ad, you have two options. one is of “broad category and other “Precise Interest”.

Targeting – Broad Category

Broad categories include topics like gardening, horror movies, consumer electronics, etc. Recently, Facebook has added newer targets like Engaged (1 Year), Expecting Parents, away from Hometown, and has a birthday in 1 week.

Broad interest may seem like an efficient way to reach a large audience, these users often spend less and cost more. So, Avoid using Broad Category targeting.

Precise Interest – Targeting

Precise interest targeting allows you to target those users based on information in their profile including “Interests and Listed Likes”. The pages they like, Apps they use and “Timeline profile” content they have provided. You will find the best ROI using Precise Interest targeting.

When we targeting Precise Interest, Facebook provides the size of the Suggested Likes, Interests and size of the audience. You won’t have any competitive data. Once you select interest’s for an Ad. Facebook will show an aggregate suggested bid.

Many marketers target the largest groups possible. This is a mistake. These groups are more expensive and less targeted.

Rather targeting broad terms for your niche like “Yoga” or “Photography”, focus on specific interests. Research which magazines and blogs your customers read, who they follow on Twitter, and which related products they buy. If you use laser-focused interests like theses, You’ll reach the people who are most interested in your topic and the most willing to spend money to buy.

Example: In Udemy, when we added a new DJ course, We didn’t just target the interest “disc jockey”

Instead of doing this, Created ads targeting DJ publications like DJ Magazine and Mixmag. Then created another ad targeting DJ brands like Traktor and Vestax. Combine smaller, related interest into a group with an audience of 50,000 to 1 million+. This structure will create ads with large audiences that are likely to convert.

Advanced Tips; Use Facebook connect as a sign-up option on your site. When users connect via Facebook, You’ll be able to analyze their interest. Index these interests against the number of fans of their respective Facebook pages.

You will be left with your high-affinity interests. Using this method. we created a target group that has been our best performer.

Usage of Images for Facebook Ads

Image is the top priority and most important part of your Facebook Advertising. You can write the most brilliant copy in the world, but if your image is not appealing to the users. you won’t get any clicks.

You should use high-quality images and don’t use generic stock photography, or any images that you don’t have the right to use. Until you are popular don’t use your Logo.

Below you’ll learn which types of images work best and from where you can get them.

People

The images of people work best. a preferably close and attractive face that resembles your target audience.

Facebook encourages good quality pictures and Ad images are small (100 x 72 pixels). Make sure to use good quality pictures with our blurry images.

Advanced tips: Use People images with better text, which is more likely to read your ad.

Typography

Clear, readable type with good colors and bold letters can attract clicks and make your ad stand out.

Funny

Funny and crazy pictures attract more clicks. Cheeseburger, 9GAG is good examples.

Unfortunately, Conversion won’t happen all the time. Out of curiosity, people may click but, may not be a good lead.

How to create Images?

You can create images of your own, or go with licensed images by paying.

You can get the licensed images in iStockphoto, Big Stock but, choose images that are suitable for your business or Industry and be selective.

Always, we recommend to crop images of stock or licensed images with Ad text, which will help to attract users.

Facebook Rotating Ads

Create a campaign at least three ads with the same interest targets. By using a small number of ads will allow you to gather data on each one. Out of 3 ads, 2 ads may run better and you can delete later of ad which is not performing.

Create a Facebook Ad copy

Ad with Image hopefully read your ad text.

We can still use the famous copywriting formula AIDA as mentioned below:

Attention: Grab the attention of the users with creative and grabbing headlines

Interest: Ge the user interested in your product or services which you offer by describing the most important benefits of using it.

Desire: Create immediate desire for your product with a discount, free trial or with limited time offer.

AIDA is a lot to fit with 115 characters. write 5 – 10 Ads until you’re able to fit a succinct sale pitch with your Ad.

Ad Example:

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Facebook Ads – Bidding

Like on any Ad network, Strategic bidding can mean the difference between a profile and a failed test.

After you create an Ad, Facebook will provide a suggested bid range. When you’re just starting, set your bid near the low end of this range.

Your CTR will quickly start to dictate the price you’ll need to pay for traffic. If your CTR is high, your suggested bids will decrease. If your CTR is low, you’ll need to bid more for each click.

Optimize your Ads and targets to continually increase your CTR.

Apart from the click volume, your bid will also dictate how much of your target audience you’re able to reach. Facebook provides a chart for every campaign by showing the size of your audience and how much of that audience you’ve reached etc.

By increasing your bid will help your ad reach more of your target audience. let’s say, If your Ad is performing well but you’re reaching less than 75% of your target audience, you can increase your campaign bud to get more clicks.Landing Pages:

Apart from the clicks, getting conversion from clicks are more important.

Make sure to send him to a targeted with a relevant landing page. You know his age, interest, gender so, show him a page that will solve his problems.

Always, The landing page should contain the registration form or email submit box that you’ll track as conversion. However, Focus the landing page on this action. And not on the later stage. If you want visitors to sign-up for your newsletter, show them the benefits or offer a free trial, or gift for their email.

How to track Performance?

Facebook is no longer offers conversion tracking. However, Facebook Insights are great for data within Facebook but can’t provide information on users who have left this site.

To properly track the performance of your Facebook campaigns, You’ll need to use an analytics program like Google Analytics or Adobe Analytics.

Performance Tracking

You will also need to monitor your performance within the Facebook interface. “Click-through rate” is the most important metrics to track. Your CTR affects both the number of clicks you’ll receive and the amount you will pay per click.

In other words, Ads with a low CTR will stop serving or become more expensive. Keep a close eye on CTR by Interest and Ads to learn which audiences work best and which ads resonate with them. Because, Ads with a high CTR will generate as many clicks as will fit within your budget.

In certain scenarios, the best Ad’s performance will decline over time. The smaller your target audience is, the faster this will happen. Usually, you’ll see your traffic start to a drop-off in 3-10 days.

The best way to do this is, Refresh the ads with new images and copy. Duplicate your existing ads then change the images and ad text. but, Do not edit the existing Ad. Delete any existing Ads not getting clicks. By the next day, You will see the new ads accruing impressions and clicks.

Monitoring the image’s performance over time to see which ones generate the best CTR and maintain their traffic the longest. You can rotate high-performing images back in every few weeks until they stop getting clicked at all.

Conclusion

In Conclusion, Despite the learning curve, Facebook adverting can be a great marketing channel for the right business. The most important points to remember are target specific interest, use good resolution images with clear text, give users a low-friction conversion, and track everything important for you.

Above all, Over some time, let’s say a week or 3 weeks of learning what works for your business, you’ll be able to generate a steady source of conversions from the world’s largest social network.Now It’s your turn to leave feedback or comment

I hoped you enjoyed my advanced blog post tip.

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