Since Google’s 2018 algorithm update of E-A-T (Expertise, Authoritativeness, Trustworthiness), digital marketers and copywriters have been striving to meet the E-E-A-T criteria. However, with Chat GPT’s rise to fame (reaching 1 million users in just 5 days), people are curious about what this means for the industry.

As AI tools like Chat GPT become more sophisticated, some are wondering whether they can create content pieces from scratch that meet Google’s guidelines. Additionally, people are questioning whether this technology will replace the roles of copywriters.

Despite these concerns, Chat GPT can and should be used to automate and improve processes within the content creation industry. However, it’s important to note that AI shouldn’t replace the human experience that content should have.

This blog explores ways to use open AI to enhance content offerings without sacrificing the key elements of E-E-A-T that both Google and users require.

What Do You Mean By E-E-A-T In SEO?

E-A-T stands for expertise, authority and trustworthiness, which are essential factors that Google considers when evaluating the quality of a website and its content. Chat GPT, on the other hand, is an artificial intelligence language model designed to generate human-like responses to user input.

While Chat GPT can provide information and answer questions, it does not have expertise, authority, or trustworthiness in the same way that a website or person might. It is important to consider both E-A-T and the source of information when evaluating the reliability and accuracy of information found online.

An Overview of E-E-A-T Criteria

• The first criterion is Experience, which is based on the author’s real-life experience on the subject matter and supported by proof. Other established sources’ opinions and recommendations on the subject also influence Google’s assessment of the author’s experience. Meeting this criterion helps improve content performance and future-proofing.
• The second criterion is Expertise, which assesses the author or website’s knowledge level in the subject area they are discussing. Credentials, qualifications or professional experience can be used to demonstrate this.
• The third criterion is Authority, which refers to the authority an author or website has on the subject matter. Quality backlinks from websites that also demonstrate these elements can demonstrate this.
• The fourth criterion is Trustworthiness, which is based on the quality of the content provided. It should be reliable, factual and avoid any topics or content elements that could be misleading. Sources of information can demonstrate trustworthiness.

How Does E A T SEO Affect Content Creators?

Understanding the importance of E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) is crucial for content creators.

Uses:

• This framework is used by Google to assess the authenticity and quality of your content
• It can significantly impact your website’s overall performance and value to users

It is worth noting that there are no set ways to demonstrate all elements of E-E-A-T and each one needs to be carefully considered based on your specific case. Adapting your approach to meet your users’ needs while ensuring your content satisfies E-E-A-T criteria is vital.

Learn More: Dos and Don’ts of Google Helpful Content

CHAT GPT VS Google: Key Differences and Similarities

Google is a search engine that can be used to generate various types of content such as AI Content, text, images and videos created by different online sources. It aims to offer reliable information and resources from reputable and knowledgeable authors and sources.

On the other hand, Chat GPT is an AI model that generates human-like text using available resources from expert sources. However, it may not be able to answer certain queries or requests and may ask the user to try again.

Similarities: Both Google and Chat GPT collect data and present it to the user. They can also process human language and determine the relevance of the information based on the user’s query. Moreover, both continuously improve their services to provide the best user experience.

How Chat GPT and other AI tools are Linked with E-E-A-T Content?

As content creators, it’s important to consider how we can leverage conversational AI, such as Chat GPT, to support the development of E-E-A-T content. When used effectively, AI tools can enhance the user experience rather than replace it with a robotic one.

What To Do?

Use Chat GPT to support E-E-A-T content by automating the process of researching which articles are performing well and why. Rather than manually scrolling through search results, ask Chat GPT questions like “Which articles provide the best overview of E-E-A-T?” and receive recommendations of useful articles to further our research and understand trusted voices on the subject.

Overview: It’s important to note that Chat GPT’s data is limited to content created before 2021 and may not include the latest updates to E-E-A-T. For example, Chat GPT may only provide recommendations for E-A-T, missing the latest addition of the “E”. We anticipate that Chat GPT’s capabilities will continue to evolve as it gains more use and attention.

What are the Different Ways of Utilizing Chat GPT?

Here are a few ways content creators can use Chat GPT when creating content:

• Idea generation: Use Chat GPT to input a range of topics and generate a list of ideas for your next piece of content.
• Content writing prompts: Overcome writer’s block by asking Chat GPT for a list of prompts around a subject to get the creative juices flowing again.
• Alternative phrasing support: Find alternative phrasing for a section of an article using Chat GPT to avoid repetition.
• Content research: Use Chat GPT to start the research process by providing a list of relevant resources and information on a specified topic.
• Title ideas: Get attention-grabbing title ideas by inputting a topic or a list of keywords on that topic.
• Keyword research: Use Chat GPT to source a list of relevant keywords on your chosen topic, specifying the ‘type’ of keywords you’re searching for.
• Asset inspiration: Identify other assets/resources on the same topic using Chat GPT to both do further research and inspire your own creations.
• Social media ideation: Ideate social media posts using Chat GPT to request post ideas for a particular topic or article.
• Tone/voice guidance: Use Chat GPT to guide the tone and voice to use for a particular piece of content.
• Content optimization: Improve the optimization of your content for search engines by using Chat GPT to suggest changes or additions to the content.
• Conducting competitor research is an essential aspect of content strategy. Gathering competitor data efficiently is crucial for success. Chat GPT can be a useful tool for this purpose. By searching for phrases like ‘Top 5 performing articles on content creation strategy,’ you can obtain a list of popular articles to study and assess the topic landscape.

Learn More: AI and SEO: A Winning Combination in 5 Easy Steps

The Benefits of Using Chat GPT in Content Creation

• Time-Saving: Producing quality content that adheres to E-A-T guidelines can be a laborious task, particularly when working with limited resources. By utilizing Chat GPT, content creators can generate content quickly without compromising on E-A-T standards.
• Enhanced Efficiency: Chat GPT can improve the efficiency of content creation. Instead of spending hours researching and writing, users can input a statement or question and receive a coherent and contextually relevant response.
• Better content quality: Chat GPT has been trained on a massive dataset of text, allowing it to generate high-quality responses that align with E-A-T standards. Incorporating Chat GPT into content creation strategies can result in high-quality content that resonates with audiences and ranks well on search engine results pages

Tips for Leveraging Chat GPT Effectively in Your Content Strategy

• Chat GPT can generate a range of ideas for your content strategy, which you can further develop with your insights and knowledge.
• Chat GPT can be used to supplement your research by responding to common questions or topics in your industry.
• Use Chat GPT to generate compelling and contextually relevant meta descriptions and titles for your content.
• Chat GPT is a tool that can supplement your content creation strategy but should not be used as a substitute for quality content written by experts.
• It is important to edit and revise Chat GPT responses to ensure that they meet your content standards, as they may not always be grammatically correct or contextually relevant.

Learn More: Tips for Crafting an Effective Content Plan

Conclusion and Future Outlook for Chat GPT And E-A-T In Content Marketing

Using Chat GPT can help you generate content quickly and efficiently, while still maintaining E-A-T standards. However, it should not be used as a substitute for quality content written by experts in the field. Instead, it can supplement your content creation strategy and help you generate high-quality content that resonates with your audience and ranks well on SERPs.

As Chat GPT continues to become more prevalent in content marketing, it’s crucial to stay up-to-date with best practices and trends to create compelling, helpful, and high-quality content that resonates with your audience. By following these tips and using Chat GPT effectively, you can elevate your content game.

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