The goal of SEO is obviously to get qualified Traffic, but it's not the only method. When starting a new site in a competitive sector, positioning yourself in the first results can take a long time. It can, therefore, be interesting to set up other techniques aimed at bringing traffic to its site. Even if traffic from natural results must remain the majority (on average 1 visitor out of 2 comes from a search engine), these complementary web Marketing techniques must be taken into account.
Here are the most used Web Marketing techniques:
Google AdWords
This is Google's advertising network, which allows you to include your site in the sponsored part of the results on the first page. You pay for each click generated. You decide how much you are willing to pay per click: the higher the price you give, the higher your ad appears in the list of ads. This can range from one euro cent to several tens of euros, depending on the competition on the keyword.
An Adwords campaign can be interesting in several cases: positioning quickly, compensating for a bad position in natural results, positioning on a very competitive request, positioning on an event or seasonal request, etc.
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Content Marketing
This involves writing articles on a subject related to your site and publishing them on free article sites, on participatory blogs, on blogs that accept guest blogging. Your articles have a signature, in which you can indicate a link towards your site. This allows you to publicize your site, get visits, as well as backlinks.
Social Media Marketing
Facebook, Twitter, Pinterest, Scoop.it, Google+ .. Social networks have become essential tools for promoting websites. Many companies have dedicated pages on these networks. It is a significant source of traffic, particularly for news sites regularly creating content (content to be relayed on social networks, therefore).
YouTube has become an ideal web marketing platform for viral marketing, that is, marketing that is propagated by users focused on buzz (for example a humorous video, a fall, etc.). In addition to being a source of traffic, Youtube, for highly watched videos, can also be a source of income related to advertising.
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The forums
They can be used in 2 ways: to get new links (some sites allow you to put url in your signature) as well as visits. For example, if you have an insurance brokerage company, you can go to forums on this subject and answer questions from Internet users (while ensuring the discreet promotion of your company).
