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Dubai: Get ready for an amazing time as Big Bad Wolf Books gears up for its fifth edition, inviting Dubai residents to dive into the wonderful world of books. With Andrew Yap, Co-founder of Big Bad Wolf Books, and Mohamed Noor Hersi, Board Member of BBW Sharjah, along with Consul General Mr Mohd Fadly Amri Aliaman and Consul General Dr Hussam Hussein gracing the event, attendees are in for a literary treat. This initiative goes beyond just a sale; it’s a heartfelt effort to encourage reading culture in Dubai, in line with the National Plan for Reading’s goals of promoting daily reading habits among UAE residents by 2026.

Held at Sound Stages, Dubai Studio City, the event, led by Andrew Yap and Mohamed Noor Hersi, promises to be a highlight, offering an extraordinary celebration of literature. Andrew Yap will kick off the 10-day sale, which runs from 10 AM to 12 Midnight daily, allowing book enthusiasts across Dubai ample time to explore.

Watch: Exclusive interview with Andrew Yap

This year, Big Bad Wolf Books boasts over two million books spanning various genres suitable for readers of all ages. From bestsellers to children’s books, patrons can expect a diverse range of literary offerings. Additionally, there will be a selection of Business and Arabic books to cater to different reading preferences and promote cultural exchange. Little Socks, a partner of Big Bad Wolf Books, will provide a hassle-free shopping experience for visitors with children, offering attractions like a bouncy castle and craft area.

Expressing his excitement about the event, Andrew Yap stated, “I’m thrilled to be back in Dubai for the fifth edition of Big Bad Wolf Books. We’re passionate about nurturing a love for reading and making books accessible and affordable for all. The sale has expanded to 15 countries, and we’re eager to reach Egypt next, bringing affordable books to an even wider audience.”

Big Bad Wolf Books is open at Sound Stages, Dubai Studio City, from March 1 to March 10, 2024, offering discounts of up to 75% on a vast selection of books with free admission for all. Book enthusiasts can visit between 10 AM and 12 Midnight to explore the wide array of books on offer. Save the date and get ready for an unforgettable literary experience!

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