Your website Loading speed is an important aspect that determines the success of your online presence directly affecting your business. This is especially true in this age of the internet where almost all the successful enterprises have online presence enabling direct contact with prospective customers. In fact, research has shown that 40% of the people will abandon the web page if it takes more than 3 seconds for loading. Web hosting providers like HostSailor optimise the performance such that the loading time is very minimal. Shared below are some details on how to improve website loading time.

HTTP Requests

When you are visiting a website by typing in the address, it is asking to set up a TCP connection to the URL entered. So, the device from which you are browsing sends HTTP requests to the server to open the webpage, these requests and responses transfer data between the two points of the network. After the connection is established, it requires downloading different parts of the website that takes around 80% of the loading time, and this depends on the number of elements on your website. The more the elements, the more webpage loading time and vice versa; so if you have a lot of elements such as images, scripts and style sheets an HTTP request must be sent for each of them. You must consult with the web developer when developing websites to keep the loading time minimal or avoid unwanted elements.

Generally if the loading time is 1 to 3 seconds the chance for Visitor Bounce Increases by 32%, if it is 1 to 3 seconds the chance for visitor bounce increases by 90%, if the loading time is 1 to 6 seconds the chance for visitor bounce increases by 106% and if it is 1 to 10 seconds the chance for visitor bounce increases by 123%.

TTFB (Time To First Byte)

TTFB is the length of time that your web browser needs to wait to receive the first byte of data from the server and it must be less than 200ms for optimal performance. So, you must improve this  response time to improve the website loading speed and HostSailor webhosting ensures that TTFB is very minimal. Besides, some of the reasons for slow response are memory starvation, slow application logic, slow database queries, slow routing, frameworks and CPU resource starvation.

Caching

When a visitor accesses your website, elements of it are downloaded and temporarily stored in the hard drive called cache, so that the next time they visit it loads faster. This is because, when they visit the next time they need not send the HTTP request but use the cache data and thereby minimise the number of requests. So, to improve website loading time enable caching.

For any type of website, you must ensure that the loading time is minimal to reduce the probability of visitor bouncing and excellent web hosting providers like HostSailor guarantees it.

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