Let’s first define what exactly internet Marketing is and then we will explain how you and your business can not live without it.

What is internet marketing?

Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term but its various tactics include content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

Why should we use internet marketing?

Now that you know what internet marketing is, you still may be wondering why it gets so much hype.

Well, the hype is totally warranted.

Internet marketing has proven to be successful over and over again.

Here are some stats from the web to help give you an idea of why internet marketing works so well:

-Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.

-If you’re a small business with a blog, you can average 126 percent more lead growth than your competitors without a blog

-If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

It has been proven over and over again and the verdict is in: This stuff works!

What are some examples of internet marketing?

1. Blogging
2. Infographics
3. Podcasts
4. Videos

What do you need to get started with your own Internet Marketing?

I know you are excited to get started but don’t just jump in blindly. You absolutely must have a plan.

You need to understand the key pieces of successful internet marketing, first.

A Content Marketing Strategy

Content marketing without a strategy will ultimately fail – it’s just a simple fact.

You must have a direction, a plan, the right tools, and ways to measure your progress if you expect to get anywhere. Let’s start with these:

Clear goals. These are vital. You have to know where you want to go and what you ultimately wish to accomplish before you can head down the road to get there.

Your Target Audience. When you eventually start creating content, you have to know who you’re talking to and then tune your voice to appeal to them uniquely. Targeting the wrong audience will get you nowhere. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

Keywords and Research. Once you know the why and the who, you have to address the how. How will you reach your audience? What problems can you solve for them? Research keywords to target to get found in search engine results, and find topics that have an inherent interest for your audience before you create any content.

Content Creation. Once you have topics, keywords, a distinct voice, and a target audience, you can create content. Try to make it engaging but educate your audience at the same time.

Content Promotion. Your content will need to be promoted. Make sure that you are sharing on social media, and build up a community of followers who can help push your engagement over the top.

Search Engine Optimization (SEO)

You have to use SEO with your content to really send it over the top.

These two pieces together help power-up your organic traffic reach and visibility on the internet.

The overall goal of good SEO is to get your site pages ranked on the first page of Google. Remember this, the vast majority of searchers never look past the first page of the results.

Use these basic SEO techniques to help get your stuff indexed properly:

Place keywords properly – You should place your target keyword in the headline, in subheadings, in the content, and in the meta description to help Google immediately pinpoint what it’s about.

A well-designed website – Google looks at how usable your website is. Make it easy to navigate and make sure the pages are loading fast.

Alt tags in photos- make sure the photos on your website and the photos you are using with your blog posts have alt tags on them.

In conclusion, I hope this helps you and gives you a better idea of what internet marketing is and how well this stuff actually works. Once you get a grasp of the basics you can move forward at a much faster pace and get your website racing up the search rankings.

If you need help and want the services of an experienced SEO Services company then please visit us online. Our company is A1 SEO Services and we are always here to help our clients become the next success story.

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