You either want a popular website, or you don’t want one at all!

Think - what’s the benefit of a webpage that lies on the fifth page of Google results, never to see the light of the first page? Negligible!

The traffic share degrades from 32.5% on page 1 to 6.1% on page 5, says a Chitika Ad Network study.

And, is there any point of a website with good design and relevant content, if no one is ever going to find it in the flood of search results?