We all love discounts, don’t we? Those magic words: “SALE”, “30% OFF”, “Discounts for frequent clients only.” Wow, your imagination starts to work, right? This is how powerful discounts are, and it applies to both B2B and B2C clients. Learn how to give them with dignity and with profit.

If there’s an opportunity to pay less without sacrificing quality, almost everyone will fight for a Discount or benefit. Especially while discussing it over the phone, during inside sales in B2B.