1. REI
Their ‘Expert Advice’ blog covers the ‘expert outdoor’ knowledge niche better than anyone else, covering everything – outdoor basics, gear, skills, safety measures, camping, hiking, kayaking, climbing, and almost every outdoor activity.
2. Wirecutter
They specialize in long form, detailed reviews of products and reviews and each of their pages rank for literally 100s and 1000s of keywords.
3. TripAdvisor
They have used customer reviews and ratings, all user-generated, as their ticket to Google search stardom.
4. Pinterest
They are dominating the Google image search. But, it is puzzling why Google allows Pinterest to dominate. You click on the Pinterest link, you are taken to the Pinterest website, and not the actual image source. Pinterest will often block you from viewing the page unless you sign in or create an account. Quora does this too.
5. Quora
They have replaced Yahoo Answers and have become every SEO agency Favourite place to spam on behalf of their clients. Basically, they have a full-fledged SEO team that 1. Finds new keywords and then 2. A team that keeps seeding with questions.
6. Lending Tree
Like REI, they have focused on the highly competitive financial niche (‘Lending’) and created great content.
7. Transfer Wise
Like REI and Lending Tree above, their key to SEO success is comprehensive content related to all the issues concerning their customers in the money transfer business.
8. ZocDoc
It dominates all the doctor/specialist keywords.
9. Bonobos
Bonobos are doing e-commerce right by working on three things best – branding (Zany bonobos brand), optimized user experience and content creation (on styles).
10. New York Times
You will say they are the Biggest News Brand in the world. Well, even the biggest news brand in the world has to do ‘SEO that is fit to rank to the top’. NYT repackages its content for various media as well as online tools such as Flipboard. And they have a treasure trove of old content that they use to dominate search results.
About the author
My name is Taru Malik. I work on SEO and Digital Marketing Projects at NetMaxims. We have been doing SEO and digital marketing projects since 2001.
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