2023-10-30 04:51
Or, why there ain’t no free lunch for most of the world Dear Modern Day Marketer, In your experience, what – among the many scams, outrageous claims, snake oils, and ponzi scheme… Read More
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Pinterest For B2b Marketing. Really!?? Blog
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"If you think Pinterest is just a digital scrapbook for your DIY projects, think again! Here are 5 reasons why Pinterest is the #perfecttool for #B2B marketing.
#Pinterest #SocialMedia"
2023-04-28 11:02
One of the common threads amongst the various avatars I don is that of interviewer. As I speak to various candidates to gauge their ‘fit’ for the position to be filled, I usually… Read More
2023-04-17 04:55
…is never the question! Rather, the dictum seems to be, “If you are an entrepreneur, you must pitch”! Startup founders who don’t go out and seek funds are a rarity n… Read More
2023-02-22 11:57
We live in a world where everything is constantly changing. In the branding and designing world these changes seem to take place at a relatively faster pace than everywhere else. It is a giv… Read More
2023-02-07 09:37
Trends relevant from a business marketing point of view In a world of 4.89 billion social media users, trends keep rising to the top and fading away. Some however, get retained in user psych… Read More
2022-12-27 06:28
Does turmeric need any marketing? Especially in India? Well, at a recent event that I attended, turmeric was a hot topic. Everyone I met had a turmeric story to tell. Madame Turmeric was the… Read More
2022-12-27 06:21
The friendly Devi in the polka-dot blouse is a symptom of a larger malaise A typical verse in the Devi Stuti (credited to Rishi Markandeya) goes – या देव… Read More
2022-12-08 04:30
“AI has become an increasingly important tool in the realm of content creation. With its ability to quickly analyze and understand large amounts of data, AI can help content creators g… Read More
2022-06-20 04:23
If you’ve been around in the workplace as long as I have, which is a little over a quarter of a century, I am sure you have a healthy collection of workplace stories and experiences!&n&hell…Read More
2022-05-26 08:29
Manna from the cafes, courtesy canny employers Whether it’s the naming ceremony of a newborn, or the wake of a dear one; whether an inauguration, celebration or closure post mortem; wh… Read More
2022-05-12 09:02
I hated numbers when I was young. That is until I figured out that they tell interesting stories. It was during my years in the insurance sector that I realised that I had a secret weapon. I… Read More
2022-05-10 07:45
Curate highly relevant content for 250 in-demand skills Target geography Global Target demography Neurodiverse youth & family and Volunteers & Partners Industry Non-Profit Organisati… Read More
2022-05-09 08:09
As branding consultants, we often conduct branding workshops for our clients. These are either during the course of a single day spent with the client’s team at their offices or during… Read More
2022-02-22 11:12
Assessing the Data Science Talent Maturity of Enterprises Where Clearly Blue built an assessment engine to measure the ecosystem and talent maturity of enterprises About the Client In… Read More
2022-01-14 07:30
About the Client Industry: Edtech Location: Global Size: 1000-5000 employees About the Client’s Users Target geography: Global Target industries: Businesses The As… Read More
2022-01-14 07:30
About the Client Industry: Non-Profit Organisation Location: San Francisco, California Size: 2-10 employees About the Client’s Users Target geography: Global Target indus… Read More
2022-01-14 07:28
About the Client Industry: Non-governmental Organisation Location: India Size: 11-50 employees About the Client’s Users Target geography: India Target industries: NGOs an… Read More
2022-01-14 07:22
About the Client Industry: E-learning Location: Mumbai, Maharashtra Size: 1,001-5,000 employees About the Client’s Users Target geography: India Target industries: Univer… Read More
2022-01-14 07:21
About the Client Industry: E-learning Location: Bangalore Size: 1-10 employees About the Client’s Users Target geography: Global Target industries: Product Management, Di… Read More
2022-01-14 07:18
About the Client Industry: Edtech / Education Management Location: San Francisco, California Size: 501-1,000 employees About the Client’s Users Target geography: Global T… Read More
2022-01-14 05:53
About the Client Industry: Edtech Location: Global Size: 1000-5000 employees About the Client’s Users Target geography: Global Target industries: Enterprises needing to b… Read More
2022-01-14 05:50
About the Client Industry: Enterprise Recruitment Location: Bangalore, India Size: 201-500 employees About the Client’s Users Target geography: India Target industries: B… Read More
2022-01-14 05:41
About the Client Industry: Enterprise Recruitment Location: India Size: 295 employees About the Client’s Users Target geography: India Target industries: Information Tech… Read More
2022-01-11 05:20
Five years ago, while waiting for yet another high powered client, my boss turned around and asked me, “ Where do you want to be in three years, Linda?” I startled him when I rep… Read More
2022-01-10 14:58
About the Client Industry: Enterprise Recruitment Location: India Size: 295 employees About the Client’s Users Target geography: India Target industries: Information Tech… Read More
2022-01-08 07:35
Materiall About the Client Industry: Internet Location: Mountain View, California Size: 11-50 employees About the Client’s Users Target geography: US Target industries: Clothing, E-Com… Read More
2021-11-22 12:17
Entrepreneurship is a narcotic I got hooked on early in life. I think I was all of seven when I went door to door with my sidekick (age six) to collect chanda for Ganpathi Chathurthi and pur… Read More
2021-11-07 21:01
It’s often hard to describe what the culture of a company is. There are a plethora of definitions if one searches the vast terrains of the internet. It’s the one thing that every… Read More
2021-10-22 20:16
The culture tree A whip-thin man walked purposefully amongst gigantic machines in a milk pasteurization plant. He tapped a uniformed technician on the shoulder, murmured something in another… Read More
2021-10-12 13:11
I recently asked my mother for the recipe for ‘kalasu melogra’ recipe. A bit of this and a bit of that, I was told. Kalasu melogra, a Kannadiga specialty, is a mishmash of a lot… Read More
2020-12-17 14:32
From the Puranas to Mrs. Funnybones India’s tryst with stories goes back into the mists of time when stories were told but not written. I grew […] Read More
2020-11-06 07:31
Why your business needs it? And why it is the right solution for you? Suppose you are researching the latest mobile phones, you will quite likely […] Read More
2020-11-06 05:29
Are you a budding entrepreneur looking for growth opportunities and not sure of how to build a winning pitch deck? Here’s all you need to know… […] Read More
2020-11-05 09:27
A perpetual question that bogs down a marketer In today’s age, almost every enterprise depends highly on its social media to run its marketing campaigns, and […] Read More
2020-11-05 09:11
Organic reach Vs Paid reach Have you ever been part of a marketing strategy meeting where the main conversation is whether to take an organic approach […] Read More
2020-11-05 07:14
A how-to guide to get started Have you ever thought that building a website or a mobile app is kind of like building a house? Architects […] Read More
2020-11-05 06:19
All you need to know… Infographics (a blend for information graphics) are virtually popular in almost every industry – from digital marketing to e-learning, infographics deliver… Read More
2020-11-05 05:44
Your rise to fame… Picture this. You are at a business conference and during the tea break, you happen to see the CEO of an established […] Read More
2020-11-04 06:00
It’s all in the detailing… “Catching someone’s attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary marketi… Read More
2020-10-08 05:06
It was April 12th, 2018. Two black men walked into a Starbucks outlet in Philadelphia for a business meeting. Not long after three police officers arrived […] Read More
2020-08-28 07:02
How it all started, what it means, how it is being used, and its implications. The ability to redesign organisms was first envisioned by Francois Jacob […] Read More
2020-08-28 05:42
India’s tryst with stories goes back into the mists of time when stories were told but not written. I grew up with stories from the Aithihyamala […] Read More
2020-08-19 16:14
Marcia Angell, the former editor-in-chief of The New England Journal of Medicine and current senior lecturer in social medicine at the Harvard Medical School, once said: [&hellip&hell…Read More
2020-08-06 10:14
The heartbeat of societies finally gets its day in the sun With over 16 million infections and close to 700,000 deaths worldwide by end-July 2020, the […] Read More
2020-07-10 07:18
A Bodh Webinar On 26th June, 2020, Bodh (Clearly Blue’s learning vertical), organised an insightful webinar on “Introduction to Service Design Thinking”. The informat… Read More
2020-07-06 09:53
Is it time again for its place in the sun? Have you ever drooled over a gorgeous Uppada silk saree but thought, “I’ll never wear it, […] Read More
2020-06-01 07:44
Tips and trends for learning for 2020-25 and beyond Donna J. Abernathy, former editor of Training + Development Magazine had once said “Online learning is not […] Read More
2020-05-28 06:35
Kick back, rewind (and learn!) with these ads from the pre-Covid days Summer’s almost gone and we haven’t left home! We’ve had to bypass a lot […] Read More
2020-05-20 05:28
A Perspective on Open E-learning Courses MOOC – Move Over Offline Classrooms? Not quite. Massive open online courses (MOOCs) take learning to the homes of millions […] Read More
2020-05-05 05:53
Globalization and the interlinking of economies have had an impact on the 19th and 20th centuries. A higher quality of living. A better understanding and appreciation […] Read More
2020-04-20 09:49
The year is 1918. You are standing in New York, one of the if not THE busiest cities in the world. The city is always bustling […] Read More
2020-03-26 06:35
Does your org need a leader who worries about employee happiness? ‘Good’ stress keeps employees happy and motivated. It helps them keep their competitive spirits up, […] Read More
2020-03-16 15:27
How Clearly Blue is soldiering on in the Times of Corona: No COVID19 is going to beat down this feisty set! The Ode What are they, […] Read More
2020-03-13 05:34
Some tips for managers and employers in these harried times Remote working (“Working from home”) is almost a norm at Clearly Blue. All employees past their […] Read More
2020-02-20 07:28
Are Stories A Better Way to Engage Online Learners? Ever read/listened to stories from Panchatantra, the ancient Indian collection of animal fables? Its author Vishnu Sharma […] Read More
2020-02-19 07:25
My editor and I were reviewing a blog recently and I remarked that the blog lacked depth. So the discussion led to ‘How does one add […] Read More
2020-02-19 04:59
Stories, for ages, have been invariably used to engage audiences – effect and recollection being profound. This basic human reaction has been used by marketers to […] Read More
2020-01-22 07:04
Did you know antibiotics don’t work on viruses? I bet you also know, as most people on the tech grid do, that technology giants such as […] Read More
2020-01-09 09:28
What’s hot and what’s not in 2020 Funny things, new year celebrations. Happen every year, without fail. The completion of a circle (err..ellipse, rather) around the […] Read More
2019-12-23 06:55
In a world that is increasingly getting connected digitally, where wristwatches to heart pacemakers tell the condition of the heart, refrigerators that order vegetables from shopping [&helli&hell…Read More
2019-12-23 05:46
A look at where tech-enabled learning is going in the coming year E-Learning – first coined by Elliott Maisie in 1999 – is learning using technology […] Read More
2019-12-11 09:26
What’s hot? What’s not? 5 trends to help with your 2020 content planning Where does the time go? 2019 whizzed past many of us, and here […] Read More
2019-10-22 06:31
Approach and steps for businesses to create habit-forming products Habit-forming Products – an Introduction What prompts us to automatically check our phones every few minutes? Why [&h&hell…Read More
2019-09-27 09:44
How to use OTT Platforms for B2B Marketing Are you Using this Channel to Tell Your Brand Story? How to use OTT Platforms for B2B Marketing […] Read More
2019-09-04 06:11
B2B Marketing Strategies Designed for Omnichannel Success B2B brands are using action-oriented omnichannel marketing strategies for greater success in 2019. With greater access to differenti… Read More
2019-08-29 10:41
Key takeaways for marketers to action TODAY It’s undeniable but true: Artificial Intelligence (AI) is all set to disrupt B2B marketing. Are marketers across the globe […] Read More
2019-07-30 05:50
[email protected]. Yes, that’s the email address of Jeff Bezos, CEO of Amazon. If you’re disgruntled about some Amazon service or product (and who on the planet […] Read More
2019-06-28 08:09
..and it’s importance for product success Product creation has become a much-studied and optimised science nowadays. From ideation to prototyping to design and development cycles, aide… Read More
2019-05-29 09:03
Why building a Customer Success team may be crucial to your product’s growth story What is common between Amazon’s “One-click” purchase or Myntra’s “Try b… Read More
2019-04-04 06:13
Artificial Intelligence. Machine Learning. Words that are creating quite a stir everywhere, eh? Wondering what the fuss is all about? It wouldn’t be wrong to say […] Read More
2019-03-26 11:09
Goodbye playlists, welcome podcasts! As an avid podcast listener, I can say for sure that this listening phenomenon is here to stay. With the advent of […] Read More
2019-02-18 07:48
Clearly Blue’s #Gaggle is proud to feature its interaction with Veena Ramagopalan, an inspirational leader who translated her experience in the Armed Forces into a successful […… Read More
2019-02-14 15:02
Hello there! As a marketer, you are always on the lookout for newer ways to connect with your potential customers and you understand the power […] Read More
2019-01-18 07:02
B2B marketing is actually pretty simple, except when you make it complicated. Hello, marketer. A new year has begun. It’s time you sit down with your […] Read More
2018-12-20 15:06
Your organisation’s content marketing strategy was a runaway hit in 2018. You think that you can rest easy and apply the same strategy for yet another […] Read More
2018-12-19 09:58
Tips for onboarding the right team to build those winning campaigns Hello there, modern-day marketer! Do you feel like you’re drowning in a babble of content? […] Read More
2018-12-19 09:44
Marya Wani is the Business Unit Head, Director of Programs-School of Data Science @ Institute of Product Leadership. She previously worked as Head of Curriculum and […] Read More
2018-12-19 09:31
E-learning is the in-thing for learners and organisations looking for online training and education today. As we all know, E-learning is designed for those who would […] Read More
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