The scope of a Digital marketer's activity covers almost all elements of the company's presence in the Internet space. They select and evaluates sites, studies the target audience, creates promotion strategies, uses advertising tools, and plans and creates content.

As a rule, a Digital Marketing specialist manages the activities of narrower specialists (SEO specialists, copywriters, designers, etc.), sets them tasks, and monitors the results. If we are talking about a small company or brand that is just discovering the benefits of online promotion, then an Internet marketer can do all the tasks themselves at once.

In both cases, to be successful, the marketer must know the basics of each direction and have certain skills.

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