Influencer marketing works well because you partner with people your target audience knows and likes and trusts. It is these three emotions that matter to any customer decision. If there is no awareness, sympathy, or trust, then there is no sales.

Don't you believe it? Here are some statistics for you:

1 out of 4 teenagers trusts influencers more than celebrities in the traditional sense of the word.
49% of consumer decisions today depend on the recommendations of influencers.
partnering with influencers allows you to avoid filters such as banner blindness , ad blockers, and so on.

Influencer marketing works wonders in terms of increasing brand awareness, because in social networks, you attract the attention of many different Internet audiences.

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