Those who created public posts in 2015 or earlier gained an audience without much effort. The competition was much lower then. There was no need to overcome the series of obstacles that need to be overcome now to build a Personal Brand. People had a lot of attention. There was a high coverage in any of the content. Then there was not such a huge amount of information as now.

For example, in the social network "Facebook", anyone could instantly become the leader of opinions, just because there was no one else.

However, now the situation is completely opposite. It is very important for the effectiveness of a Personal brand to keep the audience's attention. How long has the person been in direct contact with you? If we take YouTube, then by default there is this metric, which allows us to evaluate the quality of the video.

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