Google ranking factors: Last year, Google published a lengthy document outlining what is taken into account when evaluating the quality of your search site. To create a web page quality rating, Google evaluates the following important ranking factors:

Quality and quantity of the main content;
Information about the website itself and who is responsible for it;
The reputation of the website;
Expert evaluation, credibility and reliability.

In addition to the amount of content, let's explore the remaining three elements: trust, authority, and expert opinion.

The post Ranking Factors in Google: Trust, Authority, and Expert Opinions (E.A.T.) appeared first on SKARTEC Digital Marketing Academy.