When it comes to improving website traffic, everyone sticks to Digital Marketing. We launch Facebook campaigns, engage in SEO activities and reach out to people through Social Media channels completely forgetting about old yet effective offline tools. It seems like everyone forgot that mixing online and offline efforts can have a tremendous impact on the number of people visiting your site.

According to the Research carried by Adroit Digital, 45% of surveyed Millenials think that a combination of digital and traditional campaigns has the most influence on their brand decision making. To stand out in a very competitive environment, brands need to resort to a more diversified approach mixing digital with traditional.

While many think that offline campaigns can only increase sales in brick-and-mortar stores, they actually might have a significant effect on your online sales and conversions. Let’s explore the most effective offline tricks every company should try out to attract online visitors.

Branded T-Shirts and Bags

You cannot imagine how many people google the brand they’ve seen somewhere in public. But what if your offline ad… is on the move? Well, the number doubles.

Distributing branded t-shirts and woven bags, you significantly increase the chances of being noticed by your target audience. And the reason behind that is rather obvious: people wearing your merch rarely stand still.

To make your brand hard to resist, play around with the design and create a powerful CTA, making prospects want to find out more. Here’s a simple example: a group of foodies is desperately looking for a new trendy cafe to check out, and suddenly they see a person carrying a bag displaying a new restaurant in town. Bingo, the restaurant has just reached its target audience.

Make the search process easier by including the link to your digital resources on the products you’re handing out. You can set up a test link to monitor how many people come to your website from offline. Affordable and easy to execute, this idea can bring in a lot of new customers.

Leaflets and Flyers

Those two are extremely effective for local businesses. Do you remember the last time you saw someone handing out flyers? Probably it was last week or so, wasn’t it? The only reason people are still doing it is that it actually works.

To catch much-needed attention, invest time in designing your printed materials and include a strong call to action. Without those two elements, a leaflet is just a piece of paper no one cares about.

You can distribute those printed marketing materials in the neighborhood: put them in mailboxes or ask local business owners (coffee shops are the perfect option to start with) to display them, so interested residents could take a copy. To maximize the efforts, include a code with the discount that can only be redeemed online. While motivating people to check out your site, you will be able to see the actual number of people using your special online code.

Direct Mail

What does Direct Mail have to do with online promotion? It can be used to notify your prospects about interesting online updates. Try to invoke positive emotions (happiness or sympathy) and make your letter pleasant to read. To consolidate success, let the readers feel special by sharing information (or hot deals) that is not available anywhere else.

Don’t forget to brand your letterhead as it is an important element of direct mail campaigns. If you are a B2C company, you can also add a coupon created for online use only to boost your website sales. Or you can announce a mini competition on your website promising an amazing gift everyone would want.

Event marketing

Event marketing is a whole topic on its own. Without going into further details let’s just say that you can leverage events to attract new online visitors.

The easiest way would be to attend industry-related Conferences and Forums to distribute promotional materials such as leaflets and business cards. Probably including QR codes won’t be very effective but it is definitely worth a shot. As mentioned above, do not forget to include the link to your website.

You can always step up your game by organizing an event of your own. It can be anything: a lecture, forum, or even a workshop. Distribute invitations at Educational and Business centers inviting potential attendees to check out your website to get more information. You give the audience something of value and in return receive the traffic you need to improve digital visibility.

Promote Your Company Right Outside of Your Office

An obvious trick a few companies use. Don’t except a passerby to know about your business if you don’t display it anywhere. Start with something apparent like a large banner outside of your office. Here are the elements to include: company’s name, logo, phone number, website, and a brief description of what your company is doing.

Humans are curious by nature, they will look up your business online. Especially if it is displayed on a big banner hanging from the wall.

What to Expect After an Offline Campaign

Highly likely you will get a steady boost in the number of paying customers who regularly check out your website. However, if you are not getting the desired outcome it’s a sign that you did something wrong.

Check your offline customers’ online behavior, adjust landing pages and think about your CTA. Well planned and smartly executed, traditional campaigns can become a good source of online traffic. Keep experimenting and you will see the results sooner than you expect. And if you ever need any help with your promotional materials, do not hesitate to drop a message to Zenprint, Australian printing services.

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