When it comes to Social Media marketing the word Facebook comes to mind and for the most excellent reasons. Be its humungous number of daily users or the expansive array of ads features in its arsenal of social media marketing services, Yes Facebook is still the top ranking social media platform around.
However as we move towards a more visually focused forms of marketing tactics on social media platforms, Instagram is all set to takeover Facebook for the tile of the best social media platform. In this article we will be discussing advantages of using Instagram for social media marketing services and ways you can use it for your business.
So let’s get started shall we!!
All about Photos and videos
Now this goes without saying but still worth mentioning that no social media platform can portray high quality videos and beautiful pictures better than Instagram does.
Photographic pictures comprise about 91.07 percent of total of Instagram posts and user upload about 95 million photos every day on the platform, till date more than whopping 40 billion pictures have been shared on Instagram.
As soon as videos were introduced on insta, more than 5 million of them we shared in that day itself and as far as statistic are concerned videos have about 38 percent higher engagement rate than picturesque posts.
Users can combine multiple pictures and small videos into temporary stories that will be shared with the Instagram friends.
Hot and popular
Instagram has done a phenomenal job in attracting the younger generation as the majority of its users are clocking under 30 years in age which is the energy level of user in interacting on the platform is much higher than other social media brand which are losing their edge nowadays.
Social network usage of Instagram is rapidly growing 5 X faster than overall social network in the United States with about 16.6 million Google searches every month.
In June 2018, Instagram crossed a landmark of more than 1 billion monthly active users (MAUs). This number grew from 800 million MAUs in September 2017 and as of today more than 500 million plus Instagram users are active every single day Worldwide.
Needless to say that this social media platform is selling like hot cakes which is why 55 of the most popular and socially active brands on Instagram, post 1.5 times per day, average.
Crucial Engagements
The major goal of social media marketing services is to keeping in touch the users and for that objective keeping the users engaged with the brand is of extreme importance, which is what Instagram excels at.
The engagement rate per follower of Instagram is 58 times more than that of Facebook with more than 100 million Instagrammers watching or sharing on live network daily.
There are 4.2 billion Instagram likes per day and an average of 1,261 likes per Instagram post. The average Instagram usage of U.S. users has gone from spending 29 minutes per day on the Instagram app in September 2017 to 55 minutes today.
Great for business!!
It is estimated that 71 percent of U.S. businesses use Instagram while 80 percent of accounts follow a business on Instagram.
Due its graphical and vivid pictographic presentations 98 percent of fashion brands are die-hard fans and user of Instagram and you know what they say “ What looks Good is Bought” which 72 percent of Instagram users say they have purchased a product they saw on the app.
Its mobile advertising revenue is close to 7 billion dollars in 2018, all because Instagram has proven without a doubt that is one of the most lucrative social media marketing platform.
Things you can do to liven up your Insta-marketing campaign
1.Make Sure You Have an Amazing Profile
Instagram has never been a wordy and will therefore it is highly advisable to be picture and videos to relay the message your brand wants to convey to its users. And it all starts have an amazing profile picture focusing on the solution your business offers.
2.Tap into Instagram Stories
As mentioned earlier users can combine pictures to share their experience with their Instagram friends. You can make compelling stories around your product or services to attract users. Although these stories are only temporary and last for only 24 hours, but you can save them share time and time again.
3.Increase Your Reach with Hashtags
Use hashtags in your post as much as possible these can help you expand your network quite a bit and connects you to users with similar interests as your brand. Currently you can add up to 30 hashtag in a post so proceed with caution!
That’s it folks!! Hope you found this article useful and in case of any questions please feel free to contact us anytime. Just remember in order to market of Instagram focus on the solution and the ideas that your brand wishes to share with your customer rather than the product itself.
Follow that and you will do just fine, Good Luck!!
The post How Instagram Becomes a More Valuable Channel than Facebook appeared first on QL Tech.
