There is no person around who has left unaffected from the influence of Social Media. Today, we are so engaged in various social media platforms that it seems quite difficult to spend a day without it. Seeing the increasing dependency of modern people on social media, businesses have started looking for marketing strategies that revolved around social media platforms like Facebook, Twitter, Instagram etc.

Presently, a number of companies and individuals use social media to share their business or any kind of information across their circle. Social media has become a great platform to enhance knowledge and awareness on varied matters or subjects in such a magical way. Moreover, to gain the maximum benefits from Social Media Marketing, people also hire professionals like QL Tech Australia which is a specialised company offering the best marketing solutions based on social media and other networks.

Although, social media marketing is quite effective for all businesses, yet there are some do’s and don’ts that you must be aware of before you choose it for your business. In this article, we will discuss some do’s and don’ts of social media marketing that every business marketer must consider before planning a marketing strategy for the company.

Don’t Merely Advertise on Social Media Feed of Your Brand –

If you are engaged in marketing that focuses on your brand’s advertisement only, then it may come up with negative effects. As per the latest market trends, mostly people prefer brands that have informative, responsive, and diverse social media feed. Those brands who do not just focus on explaining or boasting of their products, but also listen to what customers need and learn what they require by engaging in a right way gain more customer loyalty than others. So, the success mantra here is to listen, understand and engage. And the main purpose of your social media feed should be to listen what clients’ seek, considering those inputs to enhance service or products, and then, organic preference and sales will appear on its own.

Don’t Spam The Feeds of Your Followers –

It is an annoying practice for every brand or individual to spam their audience by unnecessarily posting the similar information repeatedly. Usually, this practice makes followers feel uninterested in your updates and encourages them to unfollow you in a shorter span of time. Therefore, you should determine your updates should not revolve around a similar subject with similar information and nonsensical things.

Don’t Take Help of Inappropriate Media –

Often it is seen that many people start using all possible social media networks just in an attempt to grow faster. Though it is another wrong practice that has to be stopped if you too are doing so. There is no need to run your marketing campaign on every inappropriate media platform, but choose only relevant ones. When you choose to run campaign on every online media site, it will demand more effort, manpower and content and if you fail to deliver unique and quality content everywhere, it will result negatively. In addition, all sites would not fit the needs of your business equally. Hence, choose media rightly that you find appropriate to your business needs.

Things To Do –

Do Encourage & Build The Culture of Your Brand Via SMM – People like to listen to the stories of their favourite brands. So, it is good to share stories or interesting incident about your brand with your audience along with product specifications. Ensure you create a better and interesting social media feed for your online audience. For this purpose, use following tips:

• Tell a story to your audience that gives them an inspiration to start a brand or business.
• Share stories of your customers or workers to online audience
• Any social or any kind of welfare that your company advocates and also, service you have given related to it.
• Share articles or blog posts of others which has something relevant and informative for readers related to your niche
• Creating a community on a certain theme to allow customers connect and interact with one another.

Do Gain An Understanding About Your Audience –

An all-time marketing rule say that 80 percent focus of every business’s social media marketing strategy should be based on the target audience and the way your company can be helpful to them. In the whole strategy, just 20 percent focus should be on branding of the company. So, to win over social media marketing, one needs to learn the priorities of customers at first. Hence, the social media feed should be designed on age, country, gender, occupation and peak activity time of the audience.

Do Offer Quality Customer Service –

At present, social media networks have turned to be a great customer care platforms on which customers share their concerns and issues related to a brand and the owners of the brand take a note of that concern through tweets and comments. So, follow this trend to keep up with the level of present competition. Stay handy all the time with a good customer service officer who promptly replies to customers with solutions and advice.

Do Create Checklists –

To avoid missing any important element or information related to your audience, you must create checklists for social media feed. This checklist of the content will keep you alert from making small miss or huge blunders. Check out following mentioned elements to create checklists about:

• Your message should be precise, clear, and very easy to learn
• There should be no error related to language or grammar
• Your audience would be interested to share information
• All arguments and links should be valid
• The figures and facts are updated and accurate
• Your posted content should ensure the maximum possible visibility to your audience.
• Logo of your brand has to be included in the posted content on various social media channels.

These are some Do’s and Don’ts for social media marketing that every business must keep in mind to enjoy success over rivals. To do social media marketing in a right way and to reap the maximum profit from it, you should take social media marketing services from an expert company like QL Tech Australia.

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