When it comes to latest features in information technology, the most undisputed one of all would be Voice Search! And just in case you are newbie in this regard, just sit back and relax as this piece of writing to enrich your knowledge with the latest features and trends of the voice search technology in 2018.
What Is Voice Search All About?
In the most basic sense as the name implies, it is using one’s voice to issue commands to the device, while searching anything from your android or iPhone devices or other smart home appliances. After giving command, device comes up with a contextual and most probable answer to the asked question or command.
And, How Does It Come Into The Existence?
The voice search initially came to the mainstream media in 2011 when apple has launched one of its most famous and desired feature i.e Siri! And at the same time, Amazon had also invented its first ever Amazon Echo as smart home device.
Since then, voice search trends are increasing drastically at an unbelievable rate. According to Mary Meeker’s report, by the end of year 2020, more than 50% of the digital searches will be made using voice search technology. Even now it is on its way to becoming an integral part of daily life for some users and as a mobile feature, it is already irreplaceable.
Considering the above mentioned trends it is a safe bet to consider the vital role this tech would play in the field of SEO. Even in 2018 itself, Voice Search Optimization has carved its essential place while planning a search engine optimization strategy for businesses.
So, How It Work:
Have a look at a few pointers to know the basics of it:
1. It processes human speech into text and the other formats.
2. After that, it analyses the text and identifies the command or the question.
3. Now, it will connect asked command to the data sources such as search engines and other related sources.
4. And finally, it will generate the desired information in a relevant format as per the user’s intention.
Just in case if there are any doubts in terms of the usability of voice search, let us take an example;
Suppose you wish to find the nearest restaurants with regards to your location. For that, you only need to ask the keyword i.e. “Nearest Restaurants” to the Google Voice Search or other search engine. And you’re done!
List of The Major Leaders In The Market:
There are plenty of players in the digital voice assistant market. However, among them a few have secured their places already such as Amazon, Apple, Google, Microsoft, and Samsung.
To know more about the market leader, have a look at the depicted image below;
Therefore, according to the line graph, it clearly shows Google Assistant as a global market leader. It also describes future prediction of over the next four years.
How Does It Affect To Your Business?
Being a business owner, it’s high time for you for making use of it. Though, it very important in SEO and it will make SEO more competitive, but, it is the most important key success factor in the local business.
Here are some upcoming trends related to voice assistant and its application to the local search.
• As per Google, over 88% of ‘near me’ searches are done through mobile locally.
• According to the location world, more than 40% of adults are using this at least once in a day.
• When it comes to mobile search, it is 3X times searched than text, says Search Engine Watch.
Above information clearly shows that people use search via voice for local businesses and that too in a local result.
Final Words
Once you’re done with this article, without any doubt you would understand its importance to your daily routine as well as in your business. To know more about it, if you’ve made your mind to optimize your local business or services through voice search, you can always contact QL Tech as we are one stop destination for your complete solutions in website development.
Regardless, more power to you with voice search!
The post Voice Search: Latest Guide To The Feature In 2018 appeared first on QL Tech.
