Top 10 Link Building Notions that Confound Even the Pros Link building is essential to SEO and gaining organic traffic. It is the gold standard and universal currency that has always been used by search engines to assign ranks on the SERPs to web pages. The definition of link building you can find on Wiki here With quality backlinks, especially for the competitive keywords, you can drive targeted traffic to your website without having to spend on ads. image source: Shutterstock However, link building works only when done right. A wrong approach can and indeed has packed off many websites to

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