Finding an agency that you can trust and you know will deliver results is never easy.

Never…

In 99% of the cases, most of the marketing agencies that promise to Deliver results – won’t live up to client’s expectations.

That’s just the reality.

But that’s not how we work.

So far we have managed to reach expectations of every single client we have worked with. In fact, we are getting used to hear our clients tell us – “you exceeded our expectations”.

Hence, in this post:

1. I will show how we made sure Paybis (our client) was satisfied with the work we did
2. How we reached the milestones that we set together with Paybis
3. And bonus – how we over-over delivered

How to exceed your clients’ expectations

For agencies it’s never easy to deliver results that exceed client expectations.

So, how do we Market our clients Real Good?

One Excited Client:

And another excited client:

It’s simple – we deliver more than we promised.

Always!

And it’s important to know how to deliver more than the client expects.

So, before we start a new collaboration we acquire understanding on what we have to do for this partnership to be considered a success.

How to Understand Client’s Expectations

We have never started a partnership without knowing what a client is expecting us to deliver.

NEVER!

It’s possible only when you have a proper sales process in place:

First meeting

• First meeting: our goal is to understand our client’s business – we try to understand what they want to achieve during the next 6 months (whether it is realistic and achievable), who their ideal buyer persona is, and how much they earn from one client (customer lifetime value).

Sometimes, we cannot help the business – it’s quite simple.

And we are honest about that!

In the case of Paybis, the goal was clear:

1. They wanted to double their website’s traffic
2. And rank for specific keywords on the first page of Google

After conducting our research – the goals were realistic and achievable.

So, we proceeded to the second phase:

Second meeting

• Second meeting: When we see that we can help a company achieve their goals and help them make more money – we start the planning. For the second meeting we prepare the draft of the proposal that aims to achieve their goals.

It’s really important for us to make sure we can Achieve our clients’ goals.

–> Experience and a lot of research – that’s how we do it.

Next – it’s important we make money for our clients.

--> We do charge a premium – that’s not a secret.

So, the math is simple ==> profit – our monthly fee = more money

If the answer is yes, we prepare a proposal of the things and tasks we’ll do month-over-month to achieve our client’s goals.

We discuss this during the second Meeting to make sure it is in line with what the client has in mind and proceed by making a super detailed plan:

Third meeting

• Third meeting: here we present what we’ll do each day and week-over-week to achieve the client’s targets.

The strategy is so detailed that most of the agencies charge several thousand USD for this.

1. We created a plan for 6 months
2. Created a Ghant Chart with all the activities
3. And added forecasts of expected increase in traffic and positions for each month

All this can be done only because we have 10+ years in experience in content creation and SEO.

We believe this to be the most important phase to ensure goals are reached – that’s why it’s crucial for us to make sure that the tasks are aligned with the client’s expectations.

In the case of Paybis – that’s exactly what happened.

We created the proposal, Paybis was really happy about it, and we started the work.

How we reach the client’s goals

As I stated above – the goals were ambitious.

Paybis wanted 2 things and only 2 things:

• To double website’s organic traffic
• And rank on 1st page on Google for specific keywords

We did the research.

And we knew this will be really really hard to do.

Because the whole blockchain space was going down and experiencing the lowest lows.

Long story short – we did it!

Thanks to our research and an extremely detailed plan – we achieved the goal.

In fact, we over-delivered.

The goal was to double the site’s traffic in 6-months.

We did it in 5 months.

Pretty cool, huh?

What’s even more impressive – the increase in money.

Their transaction amount grew even more:

* we had to blur the $$$ for obvious reasons

So, clearly – we hit the first goal.

But what about the second?

To increase rankings for specific keywords…

…that’s never easy.

Especially if the keywords have high competition, and this was not an exception.

As you probably know by now – we have mastered the skill of delivering results:

1. Create a detailed plan
2. Execute
3. Analyze the data
4. Learn
5. Improve the plan
6. Execute

And on it goes.

That’s actually the secret behind reaching even the most ambitious targets.

Along the way, we analyzed a lot of different activities that we performed.

And within 2-3 months, we knew exactly what delivers results.

So, in the end, it was simple – we focused only on things that deliver results.

As a result, we increased the position for specific keywords from the average position – 10.

To all the way to position ==> -5.5.

Obviously, the client was really happy about the work we did.

How to over-over deliver

Actually, this is something I shouldn’t explain.

Don’t be an as*hole.

That’s actually all it takes.

1. Do more than you promised
2. You promised – results. So, do what it takes to deliver results
3. When you need to create more content or deliver better results – just do it
4. What’s also important – set boundaries. There will be times when client will ask to deliver more than you promised, sometimes you will need to deliver what’s necessary to grow without extra charge, and sometimes that, of course, will cost extra.

In short, do more than the client expects.

In the long run, it always pays off

Wrapping Up

So, now you know how we set goals together with our clients, how we achieve the results and how we over-over deliver on what we promised.

In a nutshell, that’s quite simple – you plan, execute, measure, and improve.

That’s actually, all it takes.

So, I hope this helps to see that we are the best in the business to achieve your targets.

And you know you are in good hands if you choose to trust us your company’s growth.

What’s next?

Let’s see if we can help to achieve your company’s targets.

Schedule a call here.

Cheers,

Helvis Smoteks

The post Marketing for Blockchain Companies – The Story How We Doubled Traffic appeared first on .