With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach a global audience.

No matter what type of advertiser you are — a CEO strengthening their personal brand, a retailer promoting new products, a mobile app company hoping to get downloads, or just a hustler who wants more followers and likes — We at Infos India offering Twitter Marketing Services for your Business. We will help you to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

Choose an Appropriate Username

Your username (@username) is your Twitter handle. If you associate the account with your company, try using your business name or a variation of it. Twitter allows up to 15 characters for usernames.

Create a Brand-centric Profile

Your profile consists of a bio, avatar, and cover images. It should tell the story of your business in a single glance, so select visual elements that best represent you.

Write a clear bio which is a description of your company in 160 characters or less — that describes your brand, products, and services, and that includes a link to your website or a landing page. Your business’s logo can function as the avatar.

Keep Tweets Short

Even though Twitter has a 140-character limit, it’s a good idea to leave some space — 15-20 characters or so — for others who wish to retweet your post or add content.

Tweet Often

Due to its ephemeral nature, a tweet you post now are forgotten quickly, which means you can post much more frequently than when using other social networks.

Retweet and Mention Others

Passing along someone else’s tweet to your followers is a good way to build social capital and cultivate credibility. This practice of retweeting and mentioning other can result in other people retweeting your content. Also, mention others in your tweets by including their @usernames.

Follow Relevant Users

Don’t follow everyone who follows you. Instead, focus on relevance. That would consist of following your customers who are on Twitter, others in your industry, influences, people who share or retweet your content and even competitors.

Use Hashtags

A hashtag is a way to organize your tweets around a specific keyword or topic. Twitter hyperlinks the hashtags repeatedly, to reveal all the tweets related with them. Clicking the link and viewing the tweets is a useful way to discover relevant content, which you may choose to share. It’s also a fine way to find prospects that may have a concern in your business, products, or services.

‘Like’ Tweets

Twitter recently changed the “Favorite tweet” option to “Like,” evidenced by the heart symbol. Use it to spotlight tweets from users who complement your business, products, or services, and who tweet or retweet your content.

Integrate Twitter into your Website

Integrate your Twitter account into your website or blog. There are several ways to do this, including embedding tweets or using the Twitter share button and “Click to Tweet” button.