In an era of global sports dominance, Major League Soccer (MLS) is steadily positioning itself to become one of the top soccer leagues in the world. The recent success of the MLS Season Pass on Apple TV is testament to its growing popularity, with Lionel Messi’s move to Inter Miami further boosting the league’s reputation.
Apple, recognizing the potential of MLS, has signed a groundbreaking 10-year deal with the league to be its exclusive streaming service and hold the broadcasting rights. This partnership signifies the belief in MLS’s ability to attract a global fan base and compete on the international stage.
Eddy Cue, Apple’s Senior Vice President of Services, spoke at the Soccerex Miami event, highlighting the immense potential of soccer in the United States. With the country’s immense size, influential economy, and passionate sports culture, Cue questioned the notion of why the US shouldn’t have the best soccer league in the world and attract the best players.
While established leagues like the Premier League, La Liga, and Serie A remain dominant forces in global soccer, the influx of top-tier talent like Messi choosing to play in the MLS speaks volumes about the league’s progress. According to Cue, this trend not only demonstrates the appeal of MLS but also encourages other prominent players to consider the growth and opportunities that the league offers.
To solidify its position as a global powerhouse, MLS understands the importance of bringing in marquee signings, as seen in Inter Miami’s active pursuit of top talent. The league aims to replicate this strategy across all teams, attracting world-class players and enhancing the quality of play.
FAQ:
Q: Why is the MLS Season Pass on Apple TV successful?
A: The MLS Season Pass on Apple TV has been successful due to the growing popularity of Major League Soccer and the recent addition of Lionel Messi to Inter Miami.
Q: What is Apple’s involvement with MLS?
A: Apple has signed a 10-year deal to be the exclusive streaming service for MLS and owns the broadcasting rights for the league.
Q: How does the arrival of players like Lionel Messi impact MLS?
A: The arrival of high-profile players like Lionel Messi showcases the growth and potential of MLS, attracting more top-tier talent and elevating the league’s global reputation.
Sources: MLS, Apple TV
Major League Soccer: Growing Ambitions for Becoming a Global Soccer Powerhouse .
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