Apple is reportedly planning a top-secret Vision Pro training event for its retail staff. The event, which will take place in Cupertino early next year, will be a “train the trainer” type event, where selected team members will receive training on the Vision Pro device and then deliver training and ongoing support to store team members at their home stores.

The Vision Pro, a mixed reality headset, is one of Apple’s most expensive mobile offerings, priced at $3,500. It incorporates unique features such as eye-tracking cameras and a user interface that blends seamlessly with the viewer’s environment. Due to its high price and unconventional technology, Apple believes that the Vision Pro requires a bespoke purchasing experience.

To ensure that customers have a personalized experience, those interested in the Vision Pro will need to make an appointment to try out the device in person. Some Apple stores will have dedicated Vision Pro hands-on areas, while others will have a limited number of headsets available. Specialist staff will also be on hand to assist customers with assembling the device, including adding prescription lenses and custom bands.

Apple CEO Tim Cook previously confirmed that the Vision Pro is set for release in early 2024. The upcoming training event suggests that the device may not be available at the beginning of the year, as the trained staff will need time to educate their colleagues.

Overall, Apple’s Vision Pro Training event highlights the company’s commitment to providing a unique and immersive experience for customers interested in their latest cutting-edge technology.

Sources:
– https://www.bloomberg.com/news/articles/2023-12-19/apple-said-to-plan-secret-vision-pro-training-event-for-2024

Apple Holding Top-Secret Vision Pro Training Event for Retail Staff .

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