Facebook has introduced a new Tool for Creators that enables them to compare the performance of different Reels against each other. Known as the Reels A/B testing tool, the tool will let creators experiment with different captions and thumbnail images so they can know which should work best with their audience.

Here’s how it works: while creating a Facebook Reel on a mobile device, creators can add up to four different caption and thumbnail combinations. This begins a testing phase for their content. The variant that receives the most views will be automatically displayed on the page as the “winning variant.”

Creators can upload up to four different thumbnails or captions for a single video and test which version works best among their audiences. However, both cannot be tested at the same time.

Then, a separate group of users will see different versions of the same video for a period of 30 minutes. After the testing period, the version with the highest number of plays will be selected and displayed on the creator’s profile, unless they decide to change it. This feature is currently only available on mobile devices, but Meta has indicated that it may introduce AI tools in the future to generate captions and thumbnails automatically.

A new professional dashboard for creators

Meta has also introduced a new Professional Dashboard for creators to view the performance of all their posts. They can take actions such as hiding posts from their profile or moving them to the trash.

Facebook’s dashboard will now provide creators with more detailed data on how their content is performing. Creators will be able to view a 90-day performance report instead of the previous 28-day report. New data points include:

• How individual Reels performed compared to the creator’s other videos
• A viewer retention metric that shows when audiences stopped watching
• View counts that include replays of the Reel