PhonePe, India’s leading digital payments platform, is expanding its Shopping App to compete with major e-commerce giants like Amazon and Flipkart. The company is making significant investments in its shopping app by introducing new features and product categories, and forming partnerships with more merchants to offer a broader range of products.

PhonePe’s shopping app already provides a diverse selection of products, including groceries, electronics, fashion, and home appliances. The company is now venturing into new categories such as beauty, health, and wellness. Notably, PhonePe has recently collaborated with retailers like Reliance Retail, DMart, and Metro Cash & Carry.

Although PhonePe’s shopping app is in its early stages, it is experiencing rapid growth, with over 100 million monthly active users and more than 5 million monthly app downloads. The platform faces strong competition from established e-commerce giants like Amazon and Flipkart. However, PhonePe has an advantage due to its integration with its payment platform, making it convenient for users to make payments for purchases within the PhonePe shopping app.

Furthermore, PhonePe is targeting small and medium-sized enterprises (SMEs) and offering them various tools and services to help them sell their products online.

The expansion of PhonePe’s shopping app represents a significant development in the Indian e-commerce market and has the potential to disrupt the market and challenge the dominance of large e-commerce firms.