ALT Balaji, the digital platform of Balaji Telefilms, has entered into a strategic partnership with ACT Fibernet, India’s largest non-telco Internet Service Provider (ISP) and 3rd largest ISP to promote and distribute its Subscription Video-On-Demand (SVOD) service. As part of the association, ACT Fibernet’s customers will now be able to subscribe to ALT Balaji’s SVOD service as part of their broadband package and pay for the service through a unified bill every month.

Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.