Google Base happens to be the only shopping search engine that allows traders to define their own qualities (optional fields).

Also known as Froogle, and if you have any product that can be sold online, you have no excuse not to use this service. He's release, and Google is trying to promote what's use of.

If you want better results in shopping engines, try optimizing (Web Promotion India)your feed - it's no longer good enough just to fix all its products and expect that your listings are found.

There is a new opportunity that could have for online retailers, and he's called onebox result.

Recently, Google made more requirements on a generic level, but there may be more if you are within a specific product category:

* Brand
* condition
* description
* expiration_date
* identification
* image_link
* coupling
* price
* product_type
* Title

Understandably, some merchants are upset at this because they have thousands of products that now need more information, and some products may not have all the required fields (expiration date, for example).

So how can you exploit this?

Some people look for color, just for the material and style. All these are fantastic opportunities to get your product in front of a consumer who is ready to buy. Take some time to create and to get all the pinching resolved, but is well worth it.


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