Ashworth Golf is among some of the most tenured brands in golf apparel. Founded in 1987 in California, Ashworth—recognized by some as the original, authentic golf apparel brand—prioritized its innate understanding of the golfer’s movements and the importance of golf clothes that could deliver a full range of motion and comfort all day.
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And while Ashworth may have stumbled in the late 90s/early 200s, the brand is under new stewardship and looking to make a splash in the United States with the help of longtime brand supporter and newly-announced partner, Fred Couples, who said:
“I am thrilled to be back with Ashworth Golf and once again wearing the Golfman logo as I represent this legendary apparel line. Ashworth was right there with me when I won the Masters and it was part of my success during so many memorable victories. Golfers the world over love this brand.”
Couples won’t be the only professional face of the brand. Indeed, PGA TOUR golfer Tom Hoge will also be dressed in the newly-debuted Ashworth 2023 apparel lineup, consisting of several new polos and tees featuring the next-generation innovation fabric, including Soft-Tech, Natural Soft-Tech, Pebble Tech, and Dry Release.
Each model is designed to feel super soft and incorporate strong performance attributes, with an elevated style and appearance that is synonymous with the design expertise of Ashworth President, and resident fabric alchemist, Eddie Fadel, who is pushing the boundaries and driving innovation.
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Fadel said:
“Having the Newtimes Group engine behind us is our point of differentiation, and I feel like a kid in a candy store while tinkering with a mix of fabrics, fibers and yarns to create the new look Ashworth. As Ashworth re-emerges in the US market, we are all about making clothes that look better and feel better for golfers.”
Dry Release is designed to look and feel like complete cotton while offering classic style with moisture wicking, UV protection, and four-way stretch for easy movement. The unique blend of poly, cotton, and spandex offers the ultimate in easy care, wash and wear.
Soft-Tech material is a super high-performance poly product, integrating some spandex for stretch while featuring a unique construction—the size and quality of the yarn and the weave to create an extra soft hand. For Soft-Tech print polos, extra care is taken to maintain softness during the printing process, controlling the temperature and using higher-quality dyes.
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The Natural Soft-Tech collection is a blend of bamboo and cotton with a touch of spandex. Bamboo has very strong, natural performance attributes, including wicking, UV protection, and anti-microbial qualities. Pebble Tech is engineered for maximum breathability with the highest level of performance.
By manipulating the knitting process, with special attention to yarn weight and twist, pebbled holes are produced for air flow in the poly/spandex blend. The resulting subtle textured appearance gives the shirt a rich and elevated look while increasing breathability and comfort.
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The Fall 2023 collection features several prints designed from a distinct Ashworth perspective centered on subtle and stylish and created with discerning club members in mind, both on and off the golf course.
Polos include updated icons from the Ashworth archives, including the tipped collar/sleeve original, and a strong presentation of mid-layers, including a stand-out crewneck in performance fabric that blends in some Peruvian cotton for an elevated appearance, along with a selection of quarter-zips and a fashionable, fun hoodie created for course play.
Cover Image Via Ashworth
