There’s no denying the Titleist Pro V1 and Pro V1x are the gold standards for Golf balls, as demonstrated by the number in play and long list of achievements. But what helps make sure Titleist stays on top is their relentless commitment to constantly improving what’s already great, and the 2023 Titleist Pro V1 and Pro V1x is their newest demonstration:

Available in golf shops beginning January 25th, new Pro V1 and Pro V1x are engineered with high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight, helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on to play their best.

The new high-gradient constructions feature progressive firmness levels that lower long-game Spin without sacrificing short-game spin. High-gradient core technology, combined with the continued advancement of Titleist’s unparalleled manufacturing process, produces more consistent spin and speed performance for even tighter dispersion.

 

 

 

 

 

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Mike Madson, Senior Director of Golf Ball Research and Engineering, said:

“We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core… We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin, and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed shot they make is going to deliver the performance they expect and the performance they trust.”

Along with these key innovations, Pro V1 and Pro V1x both remain true to their unique play styles:

• Pro V1 offers the best combination of distance, spin, and feel in the game and delivers a penetrating ball flight.
• Pro V1x is engineered to fly higher and spin more with irons and in the short game while still offering low spin on longer shots to maximize distance.

 

 

 

 

 

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Frederick Waddell, Director of Golf Ball Product Management, said:

“For a Titleist golf ball to be new, it must be better… For us to call it a new Pro V1, it needs to be demonstrably better than the prior generation. We go through a rigorous testing and validation process to ensure the performance improvements developed by our world-class R&D team are recognized by the golfer when they put it in play and experience the product.”

The most advanced iterations of the Pro V1 and Pro V1x yet, both golf balls feature significant innovations to improve on-course performance, including:

• New High Gradient Core Design: An all-new, reimagined core in the new Pro V1 and the dual-core Pro V1x are built to be firmer on the outside and progressively softer on the inside, which promotes fast speeds and low long game spin. The new cores take inspiration from popular CPOs (Custom Performance Options)⁠—Pro V1 Left Dot and Pro V1x Left Dash—both of which feature high gradient cores and are the choice of several players on professional tours.
• New Dual-Core Dimension: There has been a change in the 2023 Pro V1x dual-core design, with the inner core increasing center volume by 44%, from 1” to 1.13” in size. This works in concert with the high gradient, as the larger and softer center helps to drive down long-game spin and increase stability through the air.
• Speed Amplifying High-Flex Casing Layer: Casing layers on both the Pro V1 and Pro V1x interact with the high gradient cores to further neutralize excess spin while combining with the soft cast urethane cover to provide unparalleled greenside spin and control.
• Cast Thermoset Urethane Cover: The urethane covers on the Pro V1 and Pro V1x golf balls utilize a proprietary thermoset process. Two separate components are mixed, and the liquid urethane is cast into Titleist-manufactured cavities, which form the appropriate dimple pattern into the cover. The precise timing of the curing process and temperature are integral to the consistency of the urethane and the performance the golfer experiences on the course.
• Spherically-tiled Tetrahedral Dimple Designs: With a 388-dimple design on the Pro V1 and a 348-dimple design on Pro V1x, both golf balls have optimized aerodynamics to fly consistent and far. The Pro V1x’s dimple pattern allows the ball to launch and fly in a slightly higher window than the Pro V1.

 

 

 

 

 

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For me, the change in core to something inspired by the Pro V1x Left Dash is particularly interesting after independent testing found the Pro V1x Left Dash among the longest—if not the longest—golf balls available to golfers. It will, therefore, to see if this was the Left Dash’s “secret sauce” and can now help the 2023 Pro V1 and Pro V1x unlock some additional yards.

As briefly noted above, the Pro V1 and Pro V1x maintain their current design and target golfer philosophies:  the ProV1 will be the best ball for players seeking very low long game spin, more distance, penetrating and consistent flight, and Drop-and-Stop greenside control. Pro V1x, conversely, will be the best choice for golfers seeking higher flight and more spin, with a slightly firmer feel compared to Pro V.

The new 2023 Pro V1 and Pro V1x golf balls will be available in golf shops globally beginning January 25, 2023.

Cover Image Via Titleist