WHOOP and the PGA announced a multi-year partnership earlier this year, after many golfers, including Rory and Justin Thomas, were spotted using them and Nick Whatney was alerted that his health metrics indicated that he contracted COVID before any testing results.
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Well, it’s becoming more and more apparent that WHOOP can do more than just measure how many calories you burned, as the Lpga and WHOOP recently announced a partnership to supply all players, caddies, and staff across the LPGA Tour, Symetra Tour, and Ladies European Tour with WHOOP Strap 3.0. WHOOP is now the Official Fitness Wearable of the LPGA Tour as well as the Official Fitness Wearable of the PGA TOUR.
“WHOOP is a trusted performance partner for the best athletes in the world and transforming the way organizations approach sleep, recovery, and fitness,” said Will Ahmed, Founder & CEO, WHOOP. “We are proud to support the LPGA Tour and its larger network at all levels to drive the future of golf forward.”
The LPGA, Symetra, and Ladies European Tours initially partnered with WHOOP in July 2020 to bolster back-to-play and bubble efforts during the pandemic. More than 700 players, caddies, and staff wore WHOOP in 2020 to optimize their wellness and enhance personal safety and health protocols through 24/7 continuous biometric monitoring.
“We are so appreciative of the team at WHOOP for partnering with the LPGA,” said Heather Daly-Donofrio, Chief Tour Operations Officer, LPGA Tour. “The technology they have developed will allow our players, caddies and staff to constantly monitor their personal health, which is truly vital as we work to ensure a safe and healthy 2021 season. We are happy to welcome WHOOP to the LPGA family and thank them for their support of women’s golf.”
Throughout this partnership, WHOOP will provide players with an unprecedented amount of insights into their well-being and a larger sense of empowerment to optimize all aspects of human performance. WHOOP will continue to invest in women’s golf with a bigger overall presence, including a new relationship with long-time WHOOP members and top-ranked golfers Jessica and Nelly Korda.
“My sister and I have both been WHOOP members for 3 years and it just helps us better prioritize everything from how we sleep and think about recovery to our daily habits and training,” said Nelly Korda, top ranked American golfer at #4 in the world.
“As golf continues to evolve, players need to evolve with it and WHOOP delivers actionable insights that help us be our best on and off the course,” added Jessica Korda, 6-time LPGA Champion and the #17 ranked player in the world.
WHOOP will increase on-site presence at tournaments throughout the season to assist players and members with real-time data coaching and analysis of personalized insights. WHOOP will also offer additional in-depth onboarding training and ongoing support to maximize member experience.
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