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Amazon anarchy runs riot in long-lasting Malcolm Hardee mystery

Malcolm Hardee while researching his autobiography in 1995

In yesterday’s blog, I mentioned British comedian Malcolm Hardee in passing. He was, to understate the truth, very anarchic. A comedian, club owner, agent and force of Nature, he has been called the father of (British) alternative comedy.

He drowned in 2005. At least, that is the story.

He wrote his autobiography in 1996. It was titled I Stole Freddie Mercury’s Birthday Cake which, indeed, he did. It has been out of print for quite a few years.

At the time of writing this blog, there are a couple of second hand copies available on amazon.co.uk – one at £49.98, the other at £109.95.

One second hand copy is also available on amazon.com at $49.98.

Full disclosure: I own 20% of the royalties from I Stole Freddie Mercury’s Birthday Cake. But, as the book is out-of-print and these are second hand copies, there are no royalties. So I would get nothing if anyone forked out £49.98 or $49.98 or £109.95.

On amazon.com, the book’s description correctly reads:

“The humorous memoirs of criminal-turned-comedy agent Malcolm Hardee, who recalls a life of crime and misdemeanours before finding fame and fortune in the comedy boom of the 1980s. He also recalls how he did in fact, as the title suggests, steal Freddie Mercury’s birthday cake.”

On amazon.co.uk, the description reads:

“For successful classroom teaching, your students need to be engaged and active learners. In this book, there is practical advice that is grounded in the realities of teaching in today’s classrooms on how to be an inspirational teacher and produce highly motivated students. This book contains 220 positive, practical teaching ideas that are relevant to both new and experienced classroom teachers. With reference to reflective practice, best practice and Continuing Professional Development (CPD), this book provides essential support for trainee teachers, new teachers and experienced teachers looking to extend their repertoire.”

Yup. It is the description of a totally different book. Amazon’s computers have somehow got their techno-knickers in a twist. Originally I Stole Freddie Mercury’s Birthday Cake had the correct listing on amazon.co.uk but somehow, between 1996 and 2021, it got surreally mistaken for this other academic book.

It has been listed like that for years, certainly since 2015. But, as I get nothing out of any sales, it doesn’t particularly bother me and I have a sneaking feeling that Malcolm Hardee would have somehow enjoyed the mix-up.

I mentioned most of this in a blog way back in November 2015.

Over the six intervening years, I have more-or-less halfheartedly but officially notified Amazon.co.uk of the error I think four times – helpfully pointing out that the listing was correct on amazon.com, so they only had to copy their own listing from amazon.com.

The last time was a couple of months ago.

But nothing has been been changed.

Not about comedy and criminal activities

The bizarre incorrect description of I Stole Freddie Mercury’s Birthday Cake actually comes from Warren Kidd and Gerry Czerniawski’s niftily-titled book Teaching Teenagers: A Toolbox for Engaging and Motivating Learners.

Sadly, the blurb for Teaching Teenagers: A Toolbox for Engaging and Motivating Learners on amazon.co.uk does not describe it as “The humorous memoirs of a criminal-turned-comedy agent who recalls a life of crime and misdemeanours”.

A couple of nights ago, I was talking to multi-talented performer Matt Roper aka Wilfredo in New York.

Full disclosure: he was in New York; I was in London…

…and I mentioned all the above jolly shenanigans to him. I explained to him that the amazon.com listing for I Stole Freddie Mercury’s Birthday Cake was correct.

But, yesterday, he contacted me to tell me he had just looked up the amazon.com listing and although it was, indeed, mostly correct… it did say that I Stole Freddie Mercury’s Birthday Cake had been published on January 1, 1600… He attached a screen shot of the page. 

He told me: “Amazon.com seems to think the book was published in 1600, just as Giordano Bruno was being burned at the stake by the Inquisition and when the first Queen Elizabeth was on the throne. Perhaps that’s why it costs so much here.”

The price advertised at the time was $164.66.

I have just looked it up myself and the amazon.com page now says I Stole Freddie Mercury’s Birthday Cake was published on 5 Aug 1996 and it now has a $49.98 price tag.

Full disclosure: My head is swirling a bit – I seem to be getting bouts of vertigo – and I am beginning to think that Malcolm Hardee faked his own death by drowning in 2005 and is playing anarchic games from beyond the non-grave. 

I would not put it past him.

Incidentally, I have some pristine copies of I Stole Freddie Mercury’s Birthday Cake available at a mere £675.99 plus postage… They are collectors’ items for marketing surrealists and increasingly prestigious.

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Amazon anarchy runs riot in long-lasting Malcolm Hardee mystery

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