Content Marketing has been one of the most efficient ways for businesses to expand their online presence in recent years. This is due to several important reasons, all of which we will highlight in this article.
We will also cover different ways in which digital marketing and online marketing tools can help boost your content marketing effort, in order to create a powerful campaign that will not only help your business rise through the ranks of search engines like Google, but also establish your company as a trusted authority. Enjoy!
Why Content Marketing Works
In short, content marketing is the process of writing quality articles, publishing informative videos and overall sharing valuable content online in order to help potential customers find the information they are looking for.
When this step is done right, it will provide strong backlinks that are great for SEO purposes, that will point back to your company’s website or Social Media profile, boosting the visibility in search engines and attracting more traffic.
At the same time, people reading this content will also get to know your brand, and learn that your company knows a lot about your chosen subject. This will create trust, and make your name memorable, so it sticks in their minds.
How To Start With Content Marketing
Before you worry about where you should share your content, you should first be sure that you choose the correct type of content. Depending on your company, the information you share might be more suited as articles, blog posts, videos, Social Media Posts, or something else entirely.
There are advantages and disadvantages to every type of content listed here, as well as others, such as audio, ebooks and more, so it is important to choose the type of content that your chosen audience is most likely to consume.
On the other hand, it is also important that you are able to produce quality content that looks and sounds professional. So if your target demographic for content marketing would prefer social media posts on TikTok or Instagram, you should learn how to produce video clips or take photos that will fit the expected content.
WordPress for Content Marketing
One of the easiest ways, and also one that has been proven very effective, both in terms of time spent, money invested and overall results, is to use WordPress for creating a blog. This way you can share your content on your own website, where you have full control over things.
WordPress can be a powerful marketing tool for your online efforts, as you can share anything from long-form articles, to short video clips, quotes or single images. Whichever type of content you prefer, WordPress can help you deliver.
The challenge in this case is creating awareness of your website, as people will need to find it online, either by you sharing it on LinkedIn, Facebook, Instagram and so on, or by creating an effective SEO strategy so your blog will be shown on Google when people search for related terms.
Other Channels for Content Marketing
There are many other ways in which you can share your content. Below we have listed some of the most popular channels and platforms in an organized list.
- YouTube
- Vimeo
- TikTok
- Medium
- Blogger
- Apple Podcasts
- Spotify
- Google Podcasts
- Newsletters
- Email campaigns
- Quora
- Industry-specific forums
- Contribute content to other websites/blogs
- Collaborate with influencers to share your content
We hope this has given you a good idea of how to start your content marketing campaign. Feel free to research the specific types of channels or content creation methods further. Good luck!
