2018 is about to go all wanderlust with Pantone’s Color Of The Year. This is the year of ‘Ultra Violet‘ a defining purple-type violet that twinkles in our dreams and represents the mysteries of our world. Following on from previous colours such as 2017’s ‘Greenery’, 2016s ‘Rose Quartz’ & ‘Serenity’, as well as ‘Marsala’ in 2015, Ultra Violet brings a previous set of light colours into a now more darker but benevolent tone.
Pantone’s Color Of The Year, an annual symbolic event that has been ongoing since 2000 is for many industries, an important announcement that is worth paying attention to. Despite many of us seeing colours as a little more than their primary few, there is more to colour than meets the eye, with people across the world hired to work on the shade and type of colour that will be most present and popular for the following year. Laurie Pressman, the Vice President of the Pantone Color Institute in relation to the annual occasion stated: “Pantone Color of the Year has come to mean so much more than ‘whats trending’ in the world of design; it’s truly a reflection of what’s needed in our world today”.
Being dubbed as a ‘dramatically provocative and thoughtful purple shade’, Ultra Violet 18-3838 is a colour well chosen to represent the changing world of our times, a move into a more polished and technical world. Ultra Violet is a colour that encompasses technical advancements, advancements in understanding our planetary system and defines a horizon of which great things can come from. This purple-based colour stands for spirituality, gives off a zen-like vibe whilst too bringing with it a powerful energising ray of rejuvenation.
Alongside showcasing the new colour of the year, Pantone said in a statement “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
The use of Ultra Violet and colours closely associated to Ultra Violet have been ongoing for years, with brands such as Milka, Cadbury, Yahoo and Hallmark proudly donning such colours. In culture too, artists were early adopters to the Ultra Violet way of life, with American singer and songwriter Prince using shades of purple as his defining colour throughout his career: from the purple insignia used during his shows and appearances, as well as naming both his album and featuring film ‘Purple Rain‘. The colour phrase ‘Ultra Violet’ is also no stranger to being used in song lyrics across the spectrum, with various different musicians from Eminem to Wu-Tang Clan, Charli XCX to Hoodie Allen using the colour shade to keep their verse rolling.
With Ultra Violet being the color of the year, many may see purple as an awkward and even difficult colour to work with, however, the palettes available are far from limited. For a calm but hazy look, Ultra Violet can be mixed with blues and greys including Ether, Lavender Violet and Misty Lilac. Lighter and more kinder palettes can also be crafted by using various shades of purple and lilac, as well as pinks – from Prism Pink to Red Violet and Rhapsody. Ultra Violet can also be used when mixed with other colours to craft a more floral theme: adding greens with pinks, reds and yellows – such as Lettuce Green, Peach Bud, Cherry Blossom and Yellow Iris.
When trying to bring Ultra Violet based furniture into our home, there may seem to be limited opportunities to do so, due to its defining and stand out tones. However, with Frances Hunt – we offer a variety of purple-based furniture such as dining sets and dining chairs. The Thebes Glass and White Gloss Dining Set are one of these: offering both style and durability, with its Ultra Violet-like coloured chairs boasting a truly contemporary and modern style for your home. Our Monterey Purple Faux Leather Dining Chairs also made the cut, these stand-alone chairs are enough to bring sophistication into your dining or kitchen area, with the purple faux leather working to enhance and complement many different interior styles.
The colour Ultra Violet can also be used throughout your home, through the means of various designs and too on feature walls where it can play a prominent role in making sections of your home stand out from the rest. As with many previous colours of the years, implementing such colour into your home does not need to be overdone but instead crafted with delicacy and to be used minimally to define specific aspects or areas of a room. When it comes to using Ultra Violet, don’t think that you have to overdo it – keep it simple. Bring a bowl of purple fruit and veg into your home: beets and blueberries, plums and grapes, or buy some lavender to decorate your home with. You could even splash a bit of Ultra Violet through the accessories and items that your home holds: think cups and cloths. Whether you choose to delve into the world of Ultra Violet, or let the world around you go Ultra Violet – either way, this is a colour we’ll be seeing quite prominently this year.
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