5 Crucial Tips for Understanding Your Customer – Insider Demographics and Tips for Professional Security Consultants

We’re back with another set of tips for understanding your customer. Last time, we discussed what your customer may need from a zonal perspective. We broke down the common areas of homes for professional Security Consultants to think about the solutions their customers need. Along with that, we made some product recommendations for these zones. That gives industry professionals a frame of reference for sourcing and stocking the right solutions.

To take the theme of understanding your customers even further, we’ve decided to do a little data digging. With that, we wanted to delve deeper into the thought process and purchasing patterns of home improvement clients. This helps us better understand how we can tailor our product lines to end-users’ needs as well as informs Professional Security consultants on how they can better serve their clients.

Breaking Down Age Demographics for Professional Security Consultants

One hugely important factor when it comes to categorizing clients is age. Simply put, different generations have different interests and priorities. Along with that, they have a different level of means and life experience; both of these factors play a role in each generation’s spending habits.

Let’s take a quick look at the breakdown of the different generations and what their interests are when it comes to home upgrades.

Baby Boomers – Ideal Clients or Particular Customers?

When it comes to home remodels, renovations and upgrades, Baby Boomers hold the lion’s share of spending power. Boomers currently range from 55-74 years old. That means they have entered the golden age of retirement, where they have exited their long-built careers and have amassed the largest amount of money they will likely ever have. Along with that, they seem to be the most willing to spend on home upgrades.

This demographic is generally settled in their “forever home.” For that reason, they both have the means and motivation to make their homes as comfortable and safe as possible. Boomers represent 52% of homeowners who renovated/upgraded in the last year.

So, as professional security consultants, you should ask, how do we tailor our product lines and services to appeal to Baby Boomers?

Simplicity is key. This generation is willing to spend the money on products and services that make the whole process easy – from installation to end-use.

Though our smart home essentials and standalone cameras are fantastically user-friendly, we recommend a fully wired kit for our boomers. They want a solution that they can pay to have installed and forget about until they need it.

If their WiFi goes out, they don’t want to go through the process of reconnecting their cameras.

Ultra HD 4K Analog for Boomers

With that, we recommend our tried and true Ultra HD 4K Analog System. The logic here is that our traditional HD analog systems are a fully-wired solution that will provide some of the most unwavering and dependable coverage. Boomers are likely to be happy with this as they can simply connect a TV monitor to their DVR and view their footage.

They are also not afraid to spend on the full installation that would be required. So, as professional security consultants, you can offer this type of solution with installation fees that will bring a solid profit.

Generation X – Aging Well and Spending Well

Generation X represents 31% of remodeling and upgrading homeowners. They are 40-54 years old. This means they are generally well established in their careers, proportionally own more homes than the younger generations, and have the means to spend on upgrades.

For this segment of clients we recommend stocking high-end IP products. They have the budget to spend on fully-wired installation as well as convenient solutions that they can stream to mobile devices.

Let’s go with the Ultra HD 4K Thermal Camera System. This provides premium sharp details for the best viewing quality on the market. Check out Ultra HD 4K resolution in action below in comparison to 1080P (the common industry standard).

Millenials – Growing Potential for Professional Security Consultants

Millenials probably have the worst reputation when it comes to perception. They are the generation that everyone labels as “floundering” or “failing to financially find their feet.” Though, they still only hold 14% of the current market for remodeling homeowners, there are some encouraging signs.

Not only are more Millenials beginning to lock down good jobs, solid incomes and spending potential, but they are also more tech savvy than the aforementioned generations.

With that, we can recommend going with a wireless solution that is versatile for both rentals and houses.

ONE Link WiFi Battery Camera System. This is the perfect combination of powerful viewing quality and flexible installation as well as networking.

First of all, the system comes with the Smart Station, which acts as a hub for connecting the cameras. It plugs directly into your wireless router and synchs with the cameras at the touch of a single button. This makes set up time extremely short.

From there, you have fully wireless security cameras. They feature a magnetic backing that can adhere to any metal surface. Or, you can use the included dome-shaped mounting brackets for perfectly-angled positioning.

Overall, you gain up to 6 months of battery life, PIR thermal detection and IP65 weatherproofing.

Generation Z – It’s Just the Beginning

This is the youngest generation that includes adults. Adults in Gen Z are between 18-24 years old. These are the college years and the years of discovery. Needless to say, they don’t have much spending or owning power at this phase.

In fact, they only represent about 0.3% of homeowners who upgraded or renovated. That means, as professional security consultants, these are not your ideal target customers yet. That is a big “yet.”

As this generation matures, buys property and invests in upgrades, they will be the most tech-savvy. For now, here are a couple easy smart home solutions that go well in rentals:

ONE Peek Peephole Camera

This first option is ideal for Gen Z-ers. Whether they are renting an apartment or in a dorm situation, the ONE Peek can be installed in the front door without any drilling or screwing; you simply replace the current peephole.

Here’s the specs:

Here’s the ONE Peek in action:

An indoor option for renters is the ONE Dot Mini Indoor WiFi Camera. This provides HD 1080P clarity without needing a permanent installing surface. Either set it on a table or shelf, or use its magnetic base for easy stick-on use.

These are both great, price-conscious options for Generation Z-ers who are just getting their start.

Check back as we add more information on breaking down the top areas for remodels and renovations!

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