Who Is Your Customer? – A Guide for Security Camera Installation Pros

Understanding your customer is important for any business model. When it comes to the security industry, that is absolutely paramount. Many everyday essentials don’t take much thought when it comes to companies understanding their customers. A toothbrush, for example, appeals to anyone with teeth (a vast majority of the population). Many products fall in this category. Though security is an everyday essential, there isn’t one solution for everyone. Budget, property layout, personal preferences/needs as well as valuable assets are just a few of the factors that come into consideration. So, if you are a Security Camera Installation pro, what is the best way of understanding your customer?

The short answer: Ask us! We sell directly to a variety of clientele, and we do our best to collect as much data about them as possible.

The longer answer: Read on, and we will break down what we see as some key segments for you to tailor your product selection and services.

Customer Type 1: Security Camera Installation for Large Business

This may not be your bread-and-butter, everyday customer, but when you get a large business as your client, you are likely in for a big paycheck. Large businesses, as you would guess, require large-scale security Camera installation.

All of this points to you having a high potential to earn as an installer. From there, let’s consider how to best serve this type of customer’s needs.

First thing to consider here is that you can be working with a large, single building property or even a large multi-building property. In either case, you will need security solutions on a large scale to satisfy the client’s needs. This can be at least 3x (or more) the amount of cameras needed for a small business or residential project.

Sourcing cameras and NVRs on this scale is not always easy. Many Security Camera manufacturers only sell premade kits with a set amount of cameras, channels as well as storage.

Product Spotlight: Many Small Business owners will want top-of-the-line Ultra HD 4K Solutions. Check out these premium true 4K cameras in action:

Needs of a Large Business Customer:

• At least 3x as many cameras as the average job.
• 32-channel NVRs with higher volume of storage.
• Large-scale installation with cabling or network extending solutions.

Key Areas for Installation:

• Office spaces.
• Warehouses.
• Parking Lots.
• Customer Showrooms.
• Front, rear and side entrances.

Solution: LaView Bulk Orders for Security Camera Installation Pros

A great workaround for this issue is taking advantage of LaView’s Bulk Order Page. This page is designed to let installers and integrators alike set up their inventory to satisfy the needs of any scale job. And the biggest benefit of it is that you can do this all in one order.

It is a simple process, but let us break it down for you. First you choose from our range of NVRs. There are 4-channel, 8-channel, 16-channel and 32-channel options here. You can purchase these in any quantity. Along with that, you have the option to add additional storage to these recorders with a range of surveillance-grade hard drives.

From there, you can scroll through our full selection of IP cameras and add them in any quantity to your order. This ensures that you have enough camera units for your job. On top of that, we have made a selection available to you that ranges from HD 1080P all the way up to Ultra HD 4K cameras. This allows you to tailor the camera choice for the job at hand.

With each item category, you get tiered discounts. This allows you to make a better margin with your customers, especially when ordering on a large scale.

Discount Tiers with Bulk Order:

4 Units: 15% off

8 Units: 19% off

16 Units: 22% off

32 Units: 26% off

Customer 2: Security Camera Installation for Small Business

This is a customer you are more likely to encounter on a regular basis. Many small business owners want to arm their property with high-quality video solutions, but don’t want to deal with security camera installation on their own. This gives you an opportunity to convert them into a potentially long-time customer.

Many small business owners end up having small chains, where they need similar security solutions in each location. This is ideal because you don’t have to install on a large scale and you will likely have their business as they continue to open new locations.

On top of that, their camera solutions are often a lot simpler than large businesses. Generally speaking, you can set up each of their locations with a single system and be done with the job.

Needs of Small Business Customer:

• Single high-quality system per property.
• 8 or 16-channel NVR with medium to high volume storage.
• Strategic placement of cameras considering customers and employees.

Key Areas for Installation:

• Overlooking POS System
• Front entrance.
• Rear Entrance.
• Overlooking sales floor/customer populated area.
• Employee entrances.

Solution: LaView Business Build Your Kit for Security Camera Installation Pros

One of the best options for this type of customer is sourcing from our Build Your Kit Business Page. Here, you have the tools necessary to build a completely custom kit.

Unlike the bulk order option, this tool allows you to build a single kit from top to bottom. You still get to choose from our NVRs and IP cameras, but it is less for stocking up in each category and more for building a complete system.

This is ideal for building your client’s security solution after you survey their property during your first consultation. When you have an idea of how the space is built, you can choose the solutions needed for the client.

Learn more about business solutions below: 

Business Security Solutions – Compare Alternatives

Customer 3: Security Camera Installation for Residential Clients

Though our HD IP systems are designed to be user-friendly solutions for DIY implementation, many homeowners simply don’t want to hassle with security camera installation. They will call you, the installer to come take care of it.

They will even trust you with the selection of their camera system (much like the business owners). In this scenario, you can trust that they will follow your recommendations. So, you can come to us to find the appropriate system or smart home solutions for these clients.

Interested in learning more about smart home essentials? Read this related article:

WiFi Cameras – Discover the Best Wireless Security Solutions

Needs of Residential Clients:

• Single System – likely for indoor and outdoor.
• 4 or 8-channel NVR.
• 4-8 IP cameras.

Key Areas for Installation:

• Front Porch.
• Rear Entrance.
• Overlooking garage.
• Backyard.
• Side yard.

Solution: Build Your Kit Home + Premade Systems

If you have a residential client with pretty custom needs, you can always put it together with Build Your Kit Home. This, like the Build Your Kit Business, is a tool for making a custom system. We geared the IP solutions toward a home environment, with some essentials like floodlight cameras and video doorbells.

The other option is choosing one of our premade kits from our range of HD IP Systems. Here, you’ll find an array of appropriate solutions for your clients.

Need more recommendations for security camera installation in your home? Read on below:

Best Security Camera System

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