The pre-loved furniture marketplace is playing Ikea at its own game with an eye-catching and playful campaign by 10 Days that doesn’t hold back. It’s our favorite today; find out why.

Vinterior is taking on ‘fast furniture’ in a bold way with a follow-up to its viral London Underground Campaign. The narrative of making second-hand furniture the norm is key and the lighthearted jibes toward the mass-produced, flat-pack furniture industry are fun.

Brilliantly, the copy continues to play into the mindset that “You’re better than flat-pack,” but now with updated slogans such as “The only screwdriver needed is 1 part vodka and 2 parts orange juice” and “Life’s too short to have a one-night stand with an allen key.” 

Overall, the campaign has a real David v Goliath tone, which is bound to raise a few smiles among consumers – especially those with sustainability on their minds.

Lastly, the media buying is *chef’s kiss* and is bound to gain traction across social media. By cleverly using a bus, Vinterior is able to place its message right outside the Ikea store on Oxford Street.