The 3D love story shows a branded teddy bear desperately pursuing another Louis Vuitton brand mascot.
Louis Vuitton is at the vanguard of the impending wave of Christmas ads. Its holiday ad, directed by acclaimed director Gary Freedman, shows the story of LV the teddy bear as he navigates a series of surreal, claymation-esque landscapes – reminiscent of some classic Christmas movies – in pursuit of his beloved Vivienne, another brand mascot, who’s just seeking adventure and living her best life. Each 3D-animated scene is replete with Louis Vuitton products.
The soundtrack for the 60-second video spot is The Turtles’ Happy Together, one of the all-time great rock-and-roll love anthems from the psychedelic 1960s.
Louis Vuitton said in a statement that the goal behind the new ad “was to create a Christmas fairytale, a charming and positive story in which emotions and sense of detail highlight Louis Vuitton’s creations. A world that is both intimate and spectacular, a whimsical and sophisticated journey.” The brand also called the spot “a romantic comedy between two iconic characters of the brand.”
The ad ends with the two animated characters being reunited in the famous Asnières-sur-Seine, and with the revelation that the entire journey took place inside of a snowglobe, or perhaps inside the mind of a young child.
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Credits
Campaign: Louis Vuitton – Dôme
Director: Gary Freedman
DOP: Sandgren Linus @linussandgren_dp
Production company: LA\PAC
Executive producer: Jérôme Denis @flyingjed
Producer: Thierry Bettas-Begalin @thierrybbegalin
Prod coordination: Lucas Demerdjibachian @ludemj
Communication and event director: Stefano Cantino
Head of creative service: @magena.chansarel
Art buying and production manager: Felipe Bravo and @martin.foureau
Head of fashion office: @alextpaul
Product coordinator: @solene.richard and @lilyeddleston
Agency: Buffalo Studio
Creative director: Adrian Gonzalez-Cohen @adriangonzalezcohen and David Gomez-Gonzalez @daviduzquiza
Represented by @parent.global
1st AD: Benjamin Edwards @benjjji
Co 1st AD: Julia Nagy
2nd AD: Brigitta Benedek
3rd AD: Fanni Hutlassa
1st AC: György Yuri Horváth
2nd AC: Dánielgál and Dávid Rözge
Production Service: Laokoon Film
Post-production house: TheMill @millchannel_paris
Head of post-production: Laurence Lelong @misslo.lelong, Caroline Deloffre and Vanessa Koscianski
Editor: Adam Spivey @the_assembly_rooms
Additional editing: Flora Jaquot @dearcut_paris, Rachel Fourgous @cutaway.tv and Antoine Zimer
Colorist: Jean Clement Sorret and Mathieu Toulet @company_3
Sound Production: THE
