The Ad Council and Covid Collaborative have revealed the ‘It’s Up To You’ campaigns to educate millions of Americans about Covid-19 vaccines.

Major brands, media companies, community-based organizations, faith leaders and other trusted messengers are featured in order to extend reach of message across all channels, with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.

Created in close partnership with the Centers for Disease Control and Prevention (CDC), ensuring all 'It’s Up To You' messaging is rigorously vetted and backed by science, the campaigns urge audiences to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish) to get the latest information about Covid-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine is available to them.

 

Levi's has launched 'Unlabeled Collection' with writer, creator and social commentator Louis Pisano.

Using upcycled, unsold Levi’s stock, Pisano has created a capsule collection of genderless garments customised in rainbow colours, pulling from the lexicon of modern queer life with wit and an innate sense of style.

The theme of ‘drippin’ runs throughout the collection, as a reference to redefining what cool is and never apologising for being your unique, authentic self.

P&O Ferries is repositioning its brand in the travel and leisure sector with the launch of 'To the Sea' - aiming to reconnect people with ferry travel and deliver a promise of what travelling in a post-pandemic world could, and should, feel like and mean for people.

The Covid-19 crisis shocked the travel market and rapidly changed consumer behaviour, with people looking for alternative travel options for economic, safety and logistic reasons. In a world that is adapting to this new normality, particularly when it comes to travel, P&O Ferries is repositioning with a renewed strength, focus, and commitment to present ferry travel as the most liberating form of transport in a post-Covid world.

The first phase of the brand vision launched with ‘A Calling’, six social films created by Publicis•Poke, featuring people finding ingenious and at times, unsuccessful ways to try and recreate that feeling of being out on the water, from standing in buckets, to painting waves on walls, and even sculpting the sea out of mashed potato. The films end on the line: "when the time comes, you know where to find us."

The second phase of the To The Sea campaign will be live from May, expanding from the UK to include France, Germany, Belgium, The Netherlands and Poland.

The raw reality of breastfeeding is laid bare by parent products provider Frida Mom which has charted the emotional and physical highs and lows of lactation to destigmatise mothers.

Casting aside societal prudishness the Breast Care campaign throws a spotlight on everyday issues by offering tips and remedies such as massaging out clogged ducts with an electric toothbrush and stemming flow with cabbage leaves.

Designed to reassure new mothers that help is at hand the head on campaign tackles issues such as raw nipples, uterine contractions, and painful clogs which others shy away from.

At the heart of this message is 'Stream of Lactation', a video that seeks to normalise the act of breastfeeding by depicting a variety of real postpartum mothers dealing with the challenges of nursing their babies their way.

First aired during the Golden Globes a 30-second edit of the video was broadcast to households across America and is the first known commercial to picture lactating breasts on television - albeit with nipples removed to comply with broadcaster NBC's standards.

The British Red Cross has launched a national marketing and communications campaign to help tackle Covid-19 vaccine hesitancy, in particular among Black, Asian and ethnic minority communities.

The campaign is based on insight from new research by the British Red Cross which points to the particular importance of family as a source of information – and misinformation - about the Covid-19 vaccine. Black, Asian and ethnic minority Brits are nearly twice as likely to get information on the vaccine from friends and family; trust family more than any other source of vaccine information other than health professionals; and are much more likely to have discussed their decision about having the vaccine with extended family.

The campaign, which includes out of home digital advertising, radio adverts, digital marketing and PR, aims to encourage families to have kind, informed conversations about the vaccine, based on facts rather than misinformation.

 

 

Purpose driven creative agency Good has announced its second Barnardo’s ‘How I Felt’ campaign series of direct response TV adverts. 

The advert tells the true story of ‘Jessica’ (name changed to protect her identity), who recounts how after her father died, she moved between care homes and ended up sleeping rough, feeling ripped apart, unwanted and alone. Using Jessica’s own words, her powerful story communicates her struggles with her mental health and how Barnardo’s project workers have helped her find a way through her difficulties.

At a time where one in three young people have experienced mental health and wellbeing issues recently, like stress, worry and loneliness, the advert highlights the need for Barnardo’s to provide invaluable support to these children and young people now more than ever.

Designed to drive acquisition of new donors to a regular giving programme, this ad campaign is Good’s fourth execution for the charity, having also helped develop a new emergency appeal DRTV ad for the Barnardo’s Children in Crisis Appeal.

This past year, Škoda celebrated its 125th year and the recent launch of the fourth generation of its bestselling Škoda Octavia, the car manufacturer’s entry into the e-mobililty market, culminating in the release of its first ever 100% electric SUV.

To celebrate the launch, Rosapark and Škoda wanted to highlight Škoda's innovative positioning and its ability to constantly adapt to its consumers’ uses by showcasing a frequently overlooked brand USP, one that’s almost anecodotal, but which, in this case, will ultimately avoid clashes between drivers. 

For generations Lucky Charms has brought wonderment to St. Patrick’s Day.  

Now parents are looking for more original, creative ways to make virtual holidays fun for the whole family. So Lucky Charms is providing new traditions for people seeking special moments at home.  

In addition to releasing limited-edition Green Milk Turn cereal – you can see the national spot here that plays into the highly-visual magic of milk turning green – Lucky Charms partnered with Hasbro, Cold Stone Creamery, Crocs Jibbitz and even JibJab to help inspire more St. Patrick’s Day fun.  

The Fairtrade Foundation joins Climate in Colour to create a powerful new infographic exploring how the climate crisis is impacting the farmers who grow our food. The images are released for the annual Fairtrade Fortnight campaign (22nd February – 7th March) which platforms the voices of and issues facing the farmers we work with. 

Climate in Colour, founded by Climate Researcher and activist Joycelyn Longdon, is a platform which makes climate change conversations more accessible and diverse. Joycelyn worked with the Fairtrade Foundation and illustrator Chioma Ince and animator Tom Allen on a 10-slide infographic for Fairtrade Fortnight.

This year, Fairtrade Fortnight focuses on how climate justice means justice for farmers and workers.

Farmers and workers in agricultural communities in low-income countries have contributed the least to the climate crisis, yet they are among the world’s most vulnerable. Millions of farmers around the world continue to earn less than £1 a day, despite working gruelling hours, exposed to the volatility of global markets balanced in favour of powerful businesses.

The Irish Cancer Society and creative agency Folk Wunderman Thompson have launched their first campaign together which draws awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is 'Still Here' and so is the Irish Cancer Society.

The campaign provides a poignant, emotive and stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray of light shining through from the unwavering support of friends, family and the Irish Cancer Society while the rest of the world stood still for the last 12 months.

'Still Here' features real-life cancer patients and survivors at different stages on their cancer journeys including cervical cancer campaigner Vicky Phelan and Saoirse Ruane, who appeared on the Late Late Toy Show in 2020 to share her story. The new campaign launches 1 March and will be live across TV and social media. 

Highdive has premiered a creative spot, directed by Lance Acord out of Park Pictures, for Jeep during the Golden Globes. 

Titled 'Earth Odyssey,' the spot marked the launch of the Jeep Wrangler 4xe as Jeep paves the path to become the world’s greenest SUV brand by 2022. In honor of this bold mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording, “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest vehicle.

Instead of space, 'Earth Odyssey' focuses on the place we all call home--which is perfect for an adventure-ready plug-in hybrid. 

McVitie’s Jaffa Cakes is a playful snack that flouts conventions, with the product resembling both a cake and a biscuit. We see this come alive as characters are caught up in this dilemma.

The campaign launches with a McVitie’s Jaffa Cakes spot featuring a shopkeeper stacking McVitie’s Jaffa Cakes on a shelf. He absentmindedly takes a bite, and begins to debate the product’s status as a biscuit, or cake.

The realisation that a cake can be a biscuit inspires him, and the shop he’s standing in magically transforms into a roller disco. His dream has always been to be the king of the roller disco, and now he is living that very dream. Roller dancing around the store, the king of the roller disco enjoys his new existence. It ends with the strapline: ‘Be What You Want To Be’.

Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, has launched its latest taboo busting activation, #Painstories, exploring the true extent of the pain women endure and inviting them to share their stories. 

The experience of pain for women is complex, complicated and desperately under-acknowledged. Endometriosis is just one example of the agony being endured. It affects one in 10 women but, astonishingly, takes an average of seven and a half years to be diagnosed due to the perceived notion that severe period pain is ‘normal.’ Enduring this pain has a profound impact on every area of sufferers lives with some people experiencing depression, loss of relationships and in some cases even considering suicide. This is also reflected in their work with research finding that over 40% of those with endometriosis had given up or lost their job because of it.

In order to better support those living with intimate pain, Bodyform has initiated The Pain Dictionary. This ongoing project uses real descriptions of pain from those with endometriosis, from which Bodyform has created pain words and definitions. The Pain Dictionary gives sufferers a new language to express their pain to doctors, empowers people to recognise severe pain as a problem and to seek help, as well as raising awareness for endometriosis.