Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of The Guardian, Just Eat, Hovis and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
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: 'Understanding Changes Everything'
Agency:
Client:
Date: January 2021
Babbel, the world’s top-grossing language learning app, has now launched a new global brand Campaign for January, focussing on the transformational effects that come with knowing another language.
Highlighting the claim 'Understanding Changes Everything', two new TV Spots have been created to show how small interactions in other languages can have profound effects on a personal and professional level.
This adds to one of Babbel’s core brand messages: to inspire conversations that transform your world. The campaign has been developed based on research and market tests conducted via the research institute IPSOS, and it’s the first collaboration between Babbel and the award-winning Amsterdam-based production company Media Monks, together with creative director Charlotte Moore.
Credits:
CREDITS
Year: 2021
Title: Understanding Changes Everything
Cuts: 30 sec + 20 sec + 10 sec
Director: Marie Schuller
DOP: Neus Olle
Executive Producer: Bernd Out
Senior Producer: Rogier Dorant
Line Producer MediaMonks: Laura Diez
Producer Babbel: Ethel Garrigues
Production company: Tantor Films
Script: Charlotte Moore
Editor: Marie Schuller
Colorist: Jax Harney
Sound Design: Media Monks
Photographer: Berta Pfirsich
MUSICS:
Music: Media Monks
Soundtrack title: Babbel Warm Vibes
Publisher: Big Sync
Scripts in other languages:
DEU: Katharina Günther
FRA: Hélène Gicquel
SPA: Maria Sicilia
ITA: Sara Garizzo
POR: Eduardo Boldrini
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: 'Hope is Power'
Agency:
Client:
Date: January 2021
A tactical print ad from Uncommon for The Guardian – a continuation of the brand message created last year, ‘Hope is Power,’ has run in the Guardian paper, ahead of Joe Biden's inauguration as US President.
The message reads amongst a striking yellow background accompanied by a shot of the new Vice President, Kamala Harris:
1920 An American woman can vote.
1952 An Asian American woman can vote.
1965 A Black American woman can vote.
2021 A Black, Asian American woman can win.
Hope is Power.
The Guardian.
Credits:
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: 'Today We Rise'
Agency:
Client:
Date: January 2021
The world watched as Kamala Harris stood where no woman, and no Black or South Asian woman, has ever stood before in US history. It was a milestone moment for millions of Americans who have yearned to see faces that resemble their own at the highest levels of our democracy.
This new film released by Girl Up, the gender equality youth initiative of the United Nations Foundation, in partnership with Ogilvy and Refinery29, captures this history-making moment through the eyes of girls who watched as the daughter of Indian and Jamaican immigrants was sworn in as the 49th Vice President of the United States, becoming the highest-ranking female politician in American history.
‘Today We Rise’ illustrates the immeasurable impact that the images of Vice President Harris taking her oath of office, administered by Supreme Court Justice Sonia Sotomayor—the first Latina to serve on the nation’s highest court—will have on generations to come.
‘Today We Rise’ was filmed and produced by a volunteer network of photographers and cinematographers during the inauguration in over 30 households across the country. It was edited immediately after the inauguration ceremony, going live within hours of the event.
Credits:
Girl Up
Melissa Kilby, Executive Director
Beth Nervig, Director of Communications and Digital Media
Jennifer DaSilva, Advisory Board Member, Girl Up and President, Berlin Cameron
Agency - Ogilvy
Daniel Fisher – Global ECD
Alvaro Rivera — Creative Director / Creative
Luca Corteggiano – Creative Director / Creative
Sally Miller – Executive Producer
Vanessa Manley – Project Manager
Pumie Msengana – Global Client Director
Cristina Diago – Strategist
Production
Giovanni Messner – Director/Editor
Dannel Escallón – Cinematographer
Daniel Addelson – Additional Photography
UNIT Studios London – Post House
Music - “Dream”
Jack Bennett – Composer
1107 Studios – Label
Andrew Stafford @ Big Sync Music – Music Supervisor
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: 'Sebas & Alicia '
Agency:
Client:
Date: January 2021
'Sebas & Alicia' is the latest campaign created by the advertising agency TBWA\Spain for McDonald's.
Anyone who has ever been through a McDonald's drive-thru knows it's almost inevitable that you will eat all your fries before you get home. This insight was the inspiration behind the campaign which tells the love story of boy passing through McAuto and a girl who works there.
The campaign consists of a 20-second commercial and a 10-second, as well as a 3-minute video which can be seen on McDonald's YouTube channel and on the brand's own social networks.
Credits:
Agency: TBWA Spain
Client: McDonald’s
Product: McAuto
Campaign: 'Sebas&Alicia'
Client Contact/ McDonald’s: Natalia Echeverría, Héctor Rivero, Susana Herrera
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez and Pablo Fernández
Art Director: Joan Guardiola
Copy: Lucía Santos
Brand Leader: Javier Villalba
Account Manager: Dolores Sánchez
Account Supervisor: Ana López-Perea
Executive Account: Alicia Aranda
TBWA Producer: Elisa González
Production Company: Central Films
Directors: Maxi Sterle and Rodrigo García Saíz
Postproduction: Serena
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: 'Live Bold'
Agency:
Client:
Date: January 2021
Hisense, the consumer electronics company, has launched its first official campaign with partner club Paris Saint-Germain led by CSM Sport and Entertainment.
The digital and retail campaign sees Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, like they’ve never been seen before - in miniature form.
‘Live Bold’ celebrates Hisense’s uncompromising quality and a focus on the details that are built into every one of the brand’s innovative products, the campaign sees the players demonstrating product features that make the difference to customers’ everyday lives.
Credits:
Client: Hisense
Creative Agency: CSM Sport & Entertainment
Creative Agency: CSM Sport & Entertainment
CSM Client representative: David Slade
Creative director: Gary Brosnan
Copywriter: Gary Brosnan
Art director: Sam Cook
Creative director: Gary Brosnan
Copywriter: Gary Brosnan
Art director: Sam Cook
Production: When We Were Kids
Director: William S. Touitou
Photographer: Remi Issaly
Photographer: Remi Issaly
Media agency: VCCP
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: 'Don't Hold Back'
Agency:
Client:
Date: January 2021
Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, encouraging women with the call to arms: 'Don’t Hold Back'.
#DontHoldBack will celebrate Wonder Woman’s iconic 'Empower Pose', encouraging women to take and share their own versions of the pose. Messages and poses will be amplified by influencers and UGC, creating a ripple effect throughout the markets from the day of launch.
The wide-ranging global campaign supporting the partnership includes advertising across Häagen- Dazs Shops and cinemas (where open), social media, influencer, brand experiences, sampling, in- store, digital, OOH, and radio.
Credits:
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: 'We Got It'
Agency:
Client:
Date: January 2021
Just Eat, has launched a UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs.
The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg.
The campaign aims to show that Just Eat is the place to go for all your food needs. From national superbrands, to mini-chains, to local dine-in delivered restaurants, the message is clear: Just Eat delivers the broadest range of restaurants and the best value to its customers.
The campaign celebrates the breadth and relevance of Just Eat’s iconic restaurant offerings and plays on the recurrent theme of highly personalised consumer targeting.
Credits:
Just Eat
UK Marketing Director: Matt Bushby
UK Head of Marketing Communications: Victoria Gold
National Brand Manager: Rosa Orchard
Lead Project Manager: Bex Watson
Senior Marketing Executive: Tasha Godlee
Senior Marketing Executive: Alice Saleh
Marketing Executive: Ella Jones
Senior Social Media Marketing Manager: Rachel Kneen
McCann London
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: Ben Buswell & Jo Griffin
Managing Partner: Tommy Smith
Account Director: Emma Reitman
Account Manager: Joely Buxton – Smith
Head of Strategy: Rob Scotland
Senior Planner: Emily Ellis
Comms Planning Partner: Lee Ramsey
Head of Design: Lisa Carrana
Creative Director of Design: Jade Shepard
Design Director: Jonathan Harper
Senior Designer: August Campbell
Junior Designer: Chloe Insall-Jones
Junior Designer: Lauryn Raymond
Craft
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Producer: Jacob Gardener
Senior Client Manager: Beatriz Rodriguez
Senior Client Manager: Aurelia Aziza
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Production Company Riff Raff Films
Director: Finn Keenan
Exec Producer: Natalie Arnett
Producer: Matthew Clyde
Production Manager: Ugne Ciesiunaite
Production Designer: Tim Gibson
DOP: Nanu Segal
1st AD: Jai Lusser
Stylist: Emma Jayne Lipop
Make-up artist: Lu Hinton
Cast
Featuring: Daisy Badger
Food Shoot
DOP: Matthew Fox
1st AD: Rob Thorpe
Food Stylist: Fergal Connolly
McDonald’s Food Stylist: Kathy Man
Edit House Final Cut
Editor: Amanda James
Producer: Frankie Elster
Post-Production Company Black Kite
VFX Supervisor: Jim Spratling
VFX Assists: George Brunt, Igor Gama, Jack Stone, Ivo Sousa
Colourist: Richard Fearon
Post Producer: Polly Durrance
Audio Post-Production Company String & Tins
Sound Design: Jim Stewart, Adam Smyth, Kaspa Broyd
Sound Design: Jim Stewart, Adam Smyth, Kaspa Broyd
Audio Producer: Eimear Ni Ghuaire, Laura-Leigh Smith, Alina Miroshnichenko
Media handled through UM
Social handled through BYTE
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: 'Look Them In The Eyes'
Agency:
Client:
Date: January 2021
The UK Government has launched another campaign that acts as a reminder to the public of the extreme pressures faced by frontline workers during the pandemic and pleads with the nation to stay at home. With a shift in tone, the new campaign features raw footage and honest testimonials of patients who have Covid-19 and staff who are working around the clock to look after them at Basingstoke and North Hampshire Hospital.
The advert challenges the public to question their actions and it ends by asking “Look them in the eyes and tell them you are doing all you can to stop the spread of Covid-19”?
It will run across radio, OOH, digital, print and social with poignant still imagery of other key workers, including bus drivers, pharmacists and shop assistants, who are all working on the frontline.
Credits:
Agency: MullenLowe
Chairman – Tom Knox
Joint Head of Account Management - Katie McCambley
Account Director- Abby Walsh
Strategy Director - Charlie Snow
Creative Directors - Jane Briers and Dave Cornmell
Senior Producer - Sian Parker
Creative Producer- Josh Burley
Head of Business Affairs - Simon Sole
Head of Design: Dave Allen
Senior Designer: Augusta Linquist
Production Company: HLA
Director: Simon Ratigan
Producer: Daniel Carter
DOP: Martin Hill
Edit House: The Assembly Rooms
Editor: Adam Spivey
Post-production for TVC: MPC
Post Producer – Amie Kingsnorth
Colourist – Matthieu Toullet
Flame Lead - Lora Nikolaeva
Sound for TVC: Jungle
Engineer – Alex Wilson-Thame
Post-production for Social Content:
Yeti
Executive Producer - Elliot Dollie
Offline Editor: Zack Langsdon
Offline Editor: Matt Anderson
Edit assistant: Rory Nicholls
Online: Martin Bridge
MPC
Post Producer – Amie Kingsnorth
Colourist - Matthieu Toullet
Sound for Social Content: Vaudeville
Engineer – Luke Hatfield
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: 'We're Here'
Agency:
Client:
Date: January 2021
Suicide prevention charity Campaign Against Living Miserably (CALM) has launched a hard-hitting OOH campaign in partnership with JCDecaux UK. At a time when the nation's mental health is under the spotlight, and people are not sure who to turn to for help, the ‘We’re Here’ campaign aims to generate greater visibility of the charities life-saving services.
The last 12 months have been like no other. With many of us experiencing struggles with our mental health, from social isolation, unemployment and money worries, through to domestic abuse, grief and bereavement. All of which have meant CALM’s helpline is needed now, more than ever.
Running across JCDecaux UK’s digital and billboard sites across the UK, the OOH campaign uses wordplay treatment to normalise CALM’s helpline service for people who might be scared of reaching out, or who don’t know where to turn when things get tough.
Credits:
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: 'Best of Both'
Agency:
Client:
Date: January 2021
Amid many consumer challenges over Free School Meals, Hovis' 'Best of Both' has committed to increasing its support for families living in food poverty by donating an additional 250,000 loaves. This is enough bread to make an additional 2.5 million sandwiches in 2021 on top of the annual donation of 250,000 loaves from the brand.
The bread is being donated in partnership with the charity FareShare, the UK’s longest running food redistribution charity, which, along with Hovis, also supports the Marcus Rashford Child Food Poverty Taskforce. In 2020, Hovis donated 250,000 loaves from across their range – providing enough slices for 2.5m sandwiches to those families living in food poverty.
Not only has Hovis committed to increasing its bread donations to create 2.5 million additional sandwiches in 2021, but it has also promised that its donations will be of Best of Both, one of its longest standing product ranges that has just re-launched with a new recipe. The new Best of Both is rich in Vitamin D which helps to support the immune system.
Credits:
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: 'It Starts On TikTok'
Agency:
Client:
Date: January 2021
Scottish postman, Nathan Evan's life changed overnight when he posted a TikTok video of him singing the famous sea shanty The Wellerman.
Viewed over 7m times (and counting), he has brought the wonderful tradition of sea shanties to the TikTok community, sparking the first major trend of 2021 on TikTok
Using the TikTok duet feature - which lets you record a video alongside another TikTok user - users are layering their harmonies over Nathan’s original video.
To celebrate Natha's success, TikTok unveiled its latest campaign, which celebrates all things Sea Shanties, and the unique creativity of TikTok's UK community.
Conceptualised, created and launched in just four days days together with VaynerMedia and Zenith, TikTok's #seashanty TV spot and digital activation is the latest installment of the 'It Starts on TikTok' campaign that originally launched in the UK in September.
Credits:
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: 'Mighty Hoopla'
Agency:
Client:
Date: January 2021
Global payments and shopping service Klarna have announced they have teamed up with iconic UK pop festival, Mighty Hoopla as tickets go on sale and the festival reveals its incredible 2021 comeback line-up.
As Mighty Hoopla’s official Ticketing Payment Partner, Klarna’s Installments product will be available for festival-goers to spread the cost of their tickets and pay in 3.
Payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase, interest and fee free. Festival-goers who are looking forward to the return of live events later this year following the inevitable 2020 hiatus, will be able to celebrate with the ultimate festival of revelry, inclusivity, and biodegradable glitter, and Mighty Hoopla will be returning with its biggest line-up ever.
Taking place in Brockwell Park, London on 4 September 2021, Mighty Hoopla will host the biggest names in pop and beyond. From the nostalgic to the new, the festival will welcome Cheryl, Becky Hill, special U.S guests En Vogue, Eve, Jimmy Somerville, Betty Boo, Love of Huns presents Katie Price, plus an abundance of other wild and wonderful acts, comedians, DJs and parades joining the party of the year.
Credits:
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