To formally introduce the Apple Watch Series 6, Apple has created an epic spot for the Silicon Valley giant, starring Helena Bonham Carter. 

To highlight its groundbreaking specs,  particularly the new feature that allows the wearer to measure their blood oxygen level, the humorous ad sees Bonham Carter getting increasingly frustrated that her musings about the future keeps getting disrupted by Apple Watch users telling her the futuristic technology she’s describing already exists.

“Imagine one day a tiny device with an optical sensor will send you an alert if your heart rate is too low,” her recognisable voice entices the listener, before an Apple Watch user chimes in that you can already do that. 

Extinction Rebellion activists last week glued themselves to the shop window of H&M in Oxford street in London. The activists were completely naked, except for strategically placed placards that made a statement about social and environmental injustice in the fashion industry. The signs read ‘Fashion is F*cked, Rather Be Naked’, ‘Won’t Wear Injustice, Rather be Naked’ and ‘Not Buying This Bullshit, Rather Be Naked’.

This followed a protest at Arcadia Group HQ, where members of Extinction Rebellion Youth delivered a giant shopping bag to symbolise the disparity between the wages of the chief execs and the wages of garments workers.

Activists also took part in a ‘Guerrilla Repair Workshop’ just off Oxford Street, a peaceful protest to oppose the fashion industry’s many human, animal, and environmental injustices by sharing some creative ways of repairing, remaking, and elongating the life of your clothes.

Extinction Rebellion wants to raise awareness that the Western world now consumes 400% more textiles than we did just 20 years ago and this drastic upward curve is predicted to continue. In order to meet this demand 100 billion pieces of clothing are produced every year to keep fashion cheap is resulting in millions of garment workers suffering under modern slavery.

Covid19 has exposed and highlighted the major flaws of our fashion industry both in terms of its impact on the climate and ecological emergency, and the unethical and exploitative practices of fashion brands towards their suppliers and garment workers, many of whom are in the global south. The global south is already the most vulnerable to the impacts of the climate and ecological crisis.

The protest was organised by Extinction Rebellion Fashion Action, a group of activists seeking to highlight the negative environmental and social impact of the fashion industry and push for collaborative change. 

Uncommon has created a powerful suite of 17 individually designed executions to reflect the brand’s new purpose, ‘Build a life’, is a bold out-of-home Campaign launching across the UK. The art direction of the campaign marries together imagery of everyday DIY products with powerful statements inspired by life at home and home improvement. 

220 members of the public gathered for a socially distanced nude art installation at London’s Alexandra Palace in the first major participatory work of art since lockdown.

Celebrating participation and freedom, the installation by the renowned artist Spencer Tunick, titled Everyone Together, was supported by Sky Arts to mark the channel becoming free for everyone to watch from today.

Sky Arts, the UK’s only channel dedicated to arts and culture, is now available on Freeview and Freesat, supercharging its mission to increase access to and drive participation in the arts at a vital time for the cultural sector.

The artwork, created in the early hours of the morning, saw volunteers strip completely naked apart from white masks to cover their faces. The members of the public stood at least one - metre apart to ensure their safety, adhering to social distancing guidelines. The photographs captured of the artwork reflect the ways the pandemic has forced us to reconsider connectivity and our proximity with strangers.

The installation, which took place on 12 September, was organised in compliance with Covid-19 secure guidelines. As well as wearing face masks and observing social distancing throughout the day, the participants were subject to strict safety controls including a pre-screening questionnaire, temperature checks on arrival and being arranged into position in a one-way queue via megaphone.

Deliveroo has selected Uncommon Creative Studio to launch the brand’s recent delivery partnership with Nando’s. The brief to Uncommon was to announce this exciting news to Deliveroo customers, raise awareness and drive impact for the partnership with key family and youth audiences. 

Since June, Nando’s has been available for delivery via Deliveroo across the UK and September will see the first Deliveroo marketing campaign launch to celebrate this partnership marking the first time Nando’s delivery has been available nationwide since opening its UK doors in 1992.   

Uncommon have created a new campaign, entitled ‘Different Dreams’, to launch this unique partnership.

The film opens on an unamused family sat around their dinner table – bored and uninspired by the thought of eating another home cooked family meal. Abruptly, we are then taken through scene by scene each member of the families wildest dream from beekeeping, trips to Mars to Viking role play. The film then switches from these outlandish dreamworlds to the attainable next best thing – being able to order your favourite PERi PERi spiced dish direct from Nando’s to your door via the Deliveroo app. 

The film was directed by The Perlorian Brothers through MJZ. 

Shockingly, 1 in 5 children in the UK is currently at risk of going to school hungry. This issue of child hunger and food poverty is of critical importance and eating a nourishing breakfast is pivotal to a child’s development. With the ultimate aim of ending hunger as a barrier to education in schools across the country, Magic Breakfast is a registered charity which provides healthy breakfasts to the children at risk.

To raise awareness of this issue and to announce its long-term partnership with Magic Breakfast, Heinz has launched a major new campaign. Created by Charlie Pendarves and Chloe Stephenson at BBH London, the campaign features a 90 second illustrated film which tells the story of our protagonist, Jess, who goes to school haunted by ‘The Rumble.’ The Rumble is the literal manifestation of Jess’ hunger and a constant, amorphous, ever-shifting being. Like hunger, The Rumble follows Jess around all morning, disrupting her lessons and ability to concentrate. It’s an unknown source of dismay and distraction that she doesn’t understand.

The film, which was directed by BlinkInk’s Stephen McNally, using 2D, 3D and CG animation, ends with Jess' teacher reassuring her that The Rumble isn’t a monster, it’s simply her body needing to be fed. The teacher takes her hand and leads the way to a Magic Breakfast club. And as Jess enjoys a plate of Heinz ​No Added Sugar Beanz, The Rumble is eventually silenced and Jess can get on with her day, content and no longer hungry.

As well as the hero 90 second film and cutdowns that will be tested across Instagram, Twitter, Facebook and YouTube, the campaign is supported by a research survey and an ‘Empty plate’ installation on London’s South Bank, created by Wonderland Communications. The 1,300 square foot installation is made up of 1,800 plates, representing the 1.8 million children at risk of hunger in the morning, and aims to raise awareness of the scale of the issue of child hunger in the UK.

Earlier this year, Heinz first pledged their support to Magic Breakfast by providing 12 million free breakfasts to school children at risk of going hungry as a result of the Covid-19 pandemic. Heinz ​No Added Sugar Beanz, which are naturally high in fibre and protein, low in fat and contribute to one of your five a day, are already being offered at 100 schools across the country, reaching over 100,000 children. This #SilenceTheRumble campaign is a continuation as Heinz announce the wider, long-term five-year partnership with the charity, joining them on their mission to ensure no child is too hungry to learn.

Dang. You must be registered to vote, because all I see is a VILF. 

Dating app OkCupid is celebrating all those who are flexing their democractic rights this election year with a new campaign underscoring the sexy side of voting. 

VILF (yes, it stands for what you think it stands for) launches as more than 115,000 OkCupid users enable the app’s badge which shows potential courters they’re registered to vote. The badge is cemented in data that reveals voters are 85 percent more likely to have someone message them on the app and 63 percent more likely to get a match. 

The campaign, which was created in partnership with Mischief @ No Fixed Address, labels voters VILFs, asking them to “f*ck people, not America.”

VILF comes to life with branded merchandise including condoms, lawn signs, button pins, stickers, t-shirts and bags to proudly show their new status to those around them. Meanwhile, an influencer makeup tutorial on how to look way hotter takes an unexpected turn when viewers are instead instructed on how to vote. 

The campaign also includes an online video which spoofs political attack ads, as well as an experiential activation in Washington D.C. near the Washington Monument, the Capitol Building, and the White House.

Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The initiative was developed in partnership with creative agency Elvis.

As Match & Win, Cadbury’s biggest on-pack activation, enters its fourth year, the brand is kicking things off by partnering with football clubs Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur for a marketing push featuring some of the most exciting football players in the country.

The new partnership reflects the huge role that clubs play, sitting at the heart of UK football, and the fact that being a fan is about shared traditions, values and spirit - just like Cadbury. 

As part of Cadbury’s ongoing association with football, which stretches back to 2017, and its focus on generosity and community, the campaign aims to grab attention and drive purchases of Cadbury products and reward winners with some epic prizes.

Cadbury partnered with Elvis to create a playful concept that provides the ultimate way to bring fans, players, clubs and chocolate all together - all while staying socially distanced. Leaning into the trend of ‘pass it on’ style social videos, the campaign executions show top-flight players, and a diverse cast of fans, passing Cadbury products and kicking balls to each other in a fun medley of actions, communicating the energy of football and the generous spirit of Cadbury.

The creative has been designed to work in our post-pandemic ‘new normal’, both in front of and behind the camera, with Cadbury and Elvis collaborating closely with the partner football clubs. All self-shot by the players and fans themselves during Covid-19, with all guidelines adhered to, the suite of videos features content and messaging tailored to each individual club, to be shared on the clubs’ social channels, alongside master multi-club and fan versions. 

Ocado has launched its first brand advertising campaign to announce its new exclusive partnership with Marks & Spencer in September 2020.

The new range will include over 6,000 M&S stock-keeping units, and it is the first time consumers will be able to buy M&S products alongside all their favourite branded items from Ocado.

The brand advertising by St. Luke’s comprises a major high impact print campaign across OOH and national daily newspaper print media.

The extensive Ocado range of fresh produce and food brands are showcased against a fresh green background with a playful addition of the food pairing from M&S. Headlines include 'Ocado’s got acres of organic veg - and your M&S Chicken,' 'Ocado has barrels of crackers - and your M&S Cheddar, 'Ocado has eggs aplenty - and your M&S bacon,' and 'Ocado’s got buckets of milk - and your M&S cookies'. The end line is: Ocado. Our huge range now includes M&S foods.

DFS has launched Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency Krow.

To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the campaign shows a woman’s hand stroking the luxurious, artisan leather. Abstract images evoking the warmth and richness of the experience are intercut, leaving viewers wanting to climb through the screen to lose themselves in the luxurious comfort offered by Halo Luxe.

The campaign is backed by digital out-of-home and press activity, showing
images of Halo Luxe furniture in beautiful and inspiring luxurious living rooms. There are also in-store materials and a radio campaign. Media planning and buying is by Mediacom.

‘The Art of Luxury Leather’ is the latest work from krow created to highlight DFS’s credentials as the stockist of quality, stylish, handmade seating. It is the only sofa company to have been awarded a British Standard Kitemark.

The ongoing climate emergency is continually influencing the way we choose to live our lives, with many brands and businesses making the move to a more environmentally-conscious output. After spending ten years placing sustainability at the heart of its business, department store Selfridges is now launching Project Earth, a major initiative that looks to transform the future of ethical retail. From selling pre-loved clothes to renting outfits and repairing old items, these new commitments are set to radically change the business.

In order to kick-start this new drive for sustainability, Selfridges has collaborated with vintage personal shopping service Byronesque for a bold new campaign that pays homage to fashion icon Helmut Lang. Directed by Tansy Simpson and produced by Great Guns, the #Langevity campaign celebrates the timeless work of the artist and fashion designer with a contemporary call-back to his game-changing 1998 fashion show.

Having collaborated with Selfridges multiple times in the past, Byronesque’s approach to fashion aligns perfectly with the Project Earth initiative – offering access to the largest archive of vintage-contemporary fashion whilst supporting the buying and keeping of clothes for a long time. This new range, The Byronesque Collection of Contemporary-Vintage Helmut Lang: 1991-2005, avoids environmental lip-service whilst celebrating the Second Hand September digital London Fashion Week.

The new film, entitled ‘Love it a Lang Time’, combines Lang’s legacy with a message to buy, wear, and love clothing for a long period of time, changing everything ‘long’ to ‘Lang’. Set in an empty studio, we watch as models walk towards the camera, telling us to ‘love it a Lang time’. Moving away from the locked-off camera of the original shoot, the film progresses with more fluid movements to offer a new layer to the audience’s experience – a closer connection to the clothes and central message of timeless quality.

The annual Better Health - Stoptober campaign is launching for its ninth year to encourage the nation's smokers to join over 2 million smokers who have made a quit attempt since 2012 with the annual campaign. This year,smoking prevalence among adults in England is at a record low of 13.9%, however there are still an estimated 6.1million smokers. The campaign aims to drive quit attempts at scale using a familiar calendar moment to encourage smokers to act now.

This year the campaign, which sits under PHE’s new Better Health brand, is focusing on the improvement of lung health through quitting smoking. Developed by M&C Saatchi, the new creative for the campaign uses a ‘breathe easier’ approach, employing a striking metaphor that references how smoking damages lungs and reminds smokers that there is no better time to quit. The creative directs smokers to a host of Stoptober resources available to them, including the Stoptober app, Facebook messenger bot and online communities, Personal Quit Plan, SMS and daily emails.